{"id":10068,"date":"2011-05-10T16:49:06","date_gmt":"2011-05-10T13:49:06","guid":{"rendered":"https:\/\/www.imobiliare.ro\/?p=10068_db\/"},"modified":"2011-05-10T16:49:06","modified_gmt":"2011-05-10T13:49:06","slug":"cum-aleg-romanii-locul-in-care-fac-cumparaturile","status":"publish","type":"post","link":"https:\/\/www.imobiliare.ro\/imoexpert\/cum-aleg-romanii-locul-in-care-fac-cumparaturile_db\/","title":{"rendered":"Cum aleg rom\u00e2nii locul \u00een care fac cump\u0103r\u0103turile"},"content":{"rendered":"<p><a class=\"article-body-links\"rel=\"attachment wp-att-10069\" href=\"https:\/\/www.imobiliare.ro\/gfk\/cum-aleg-romanii-locul-in-care-fac-cumparaturile_db\/hipermaket-2\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-10069\" title=\"hipermaket\" src=\"https:\/\/info.imobiliare.ro\/wp-content\/uploads\/2011\/05\/hipermaket-300x191.jpg\" alt=\"\" width=\"300\" height=\"191\" srcset=\"https:\/\/www.imobiliare.ro\/imoexpert\/wp-content\/uploads\/2011\/05\/hipermaket-300x191.jpg 300w, https:\/\/www.imobiliare.ro\/imoexpert\/wp-content\/uploads\/2011\/05\/hipermaket.jpg 480w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><strong>De\u015fi pre\u0163ul produselor reprezint\u0103 un criteriu important de selec\u0163ie, acesta nu se situeaz\u0103 totu\u015fi pe primul loc \u00een topul aspectelor luate \u00een considerare de popula\u0163ie.<\/strong><\/p>\n<p>Potrivit unui studiu realizat de GFK Rom\u00e2nia, cel mai important criteriu \u00een func\u0163ie de care rom\u00e2nii aleg magazinul unde \u00ee\u015fi fac cump\u0103r\u0103turile de produse alimentare \u015fi nealimentare de uz curent este apropierea de cas\u0103 sau de serviciu, precum \u015fi timpul necesar pentru a ajunge la magazin. Astfel, 51% dintre responden\u0163i au men\u0163ionat criteriul de mai sus. \u201eAcest factor are o influen\u0163\u0103 \u015fi mai pregnant\u0103 \u00een r\u00e2ndul persoanelor \u00eentre 45 \u015fi 55 de ani sau a celor cu educa\u0163ie superioar\u0103, dar mai ales pentru persoanele din Capital\u0103\u201d, se arat\u0103 \u00een studiul citat.<\/p>\n<p>Cel de-al doilea criteriu \u00een ochii cump\u0103r\u0103torilor const\u0103 \u00een nivelul pre\u0163urilor practicate de diferite tipuri de magazine, acest aspect fiind men\u0163ionat de circa 46% dintre rom\u00e2ni. Pre\u0163urile sunt mai pu\u0163in luate \u00een considerare de c\u0103tre bucure\u015fteni comparativ cu locuitorii din restul \u0163\u0103rii, dar au o importan\u0163\u0103 mai mare \u00een r\u00e2ndul femeilor \u015fi al persoanelor cu venituri lunare mai mici de 1.500 RON.<\/p>\n<p>Un alt factor important \u00een alegerea unui magazin pentru cump\u0103r\u0103turile curente este reprezentat de varietatea gamei de produse alimentare \u015fi nealimentare. Acesta are o pondere mai mare \u00een r\u00e2ndul rom\u00e2nilor care prefer\u0103 hipermarketurile.<\/p>\n<p>Nu \u00een cele din urm\u0103, 16% din totalul cump\u0103r\u0103torilor aleg un anumit tip de magazin \u00een func\u0163ie de prospe\u0163imea \u015fi calitatea produselor. Acest aspect are \u00eens\u0103 o importan\u0163\u0103 mai redus\u0103 \u00een r\u00e2ndul tinerilor \u015fi al celor care locuiesc \u00een Capital\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De\u015fi pre\u0163ul produselor reprezint\u0103 un criteriu important de selec\u0163ie, acesta nu se situeaz\u0103 totu\u015fi pe primul loc \u00een topul aspectelor luate \u00een considerare de popula\u0163ie. Potrivit unui studiu realizat de GFK Rom\u00e2nia, cel mai important criteriu \u00een func\u0163ie de care rom\u00e2nii aleg magazinul unde \u00ee\u015fi fac cump\u0103r\u0103turile de produse alimentare \u015fi nealimentare de uz curent [&hellip;]<\/p>\n","protected":false},"author":829,"featured_media":10069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[259],"tags":[570,454,369],"content_author":[],"class_list":{"0":"post-10068","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-stiri","8":"tag-gfk","9":"tag-hipermarketuri","10":"tag-retail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum aleg rom\u00e2nii locul \u00een care fac cump\u0103r\u0103turile - \u0218tiri - ImoExpert<\/title>\n<meta name=\"description\" content=\"De\u015fi pre\u0163ul produselor reprezint\u0103 un criteriu important de selec\u0163ie, acesta nu se situeaz\u0103 totu\u015fi pe primul loc \u00een topul aspectelor luate \u00een considerare\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imobiliare.ro\/imoexpert\/cum-aleg-romanii-locul-in-care-fac-cumparaturile_db\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum aleg rom\u00e2nii locul \u00een care fac cump\u0103r\u0103turile - \u0218tiri - ImoExpert\" \/>\n<meta property=\"og:description\" content=\"De\u015fi pre\u0163ul produselor reprezint\u0103 un criteriu important de selec\u0163ie, acesta nu se situeaz\u0103 totu\u015fi pe primul loc \u00een topul aspectelor luate \u00een considerare\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.imobiliare.ro\/imoexpert\/cum-aleg-romanii-locul-in-care-fac-cumparaturile_db\/\" \/>\n<meta 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