{"id":15248,"date":"2011-10-04T16:44:16","date_gmt":"2011-10-04T13:44:16","guid":{"rendered":"https:\/\/www.imobiliare.ro\/?p=15248_db\/"},"modified":"2011-10-04T16:44:16","modified_gmt":"2011-10-04T13:44:16","slug":"duraziv-vrea-sa-si-extinda-productia-de-materiale-de-constructii-ecologice","status":"publish","type":"post","link":"https:\/\/www.imobiliare.ro\/imoexpert\/duraziv-vrea-sa-si-extinda-productia-de-materiale-de-constructii-ecologice_db\/","title":{"rendered":"Duraziv vrea s\u0103-\u015fi extind\u0103 produc\u0163ia de materiale de construc\u0163ii ecologice"},"content":{"rendered":"

\"\"<\/a>Dup\u0103 lansarea vopselei f\u0103r\u0103 miros, compania autohton\u0103 vizeaz\u0103 conceperea unei \u00eentregi game de produse concepute \u00een acord cu normele de protec\u0163ie a mediului.<\/strong><\/p>\n

Reprezentan\u0163ii companiei locale Duraziv au anun\u0163at c\u0103 vor s\u0103-\u015fi intensifice activitatea pe segmentul produselor ecologice. \u201eDorim s\u0103 ne extindem produc\u0163ia de materiale de construc\u0163ii<\/a> ecologice. Nu ne vom opri la vopsele, ci vrem s\u0103 dezvolt\u0103m o \u00eentreag\u0103 gam\u0103 de produse cu aceste caracteristici\u201d, subliniaz\u0103 Daniel Guzu (foto), proprietarul Duraziv. \u201eProtec\u0163ia naturii \u015fi o via\u0163\u0103 mai s\u0103n\u0103toas\u0103 reprezint\u0103 pentru mine o tem\u0103 care m\u0103 preocup\u0103 de mul\u0163i ani. Acesta este \u015fi motivul pentru care am investit \u00een ferme \u00een care am drept \u0163int\u0103 practicarea unei agriculturi ecologice. Fiind managerul unei companii, pot imprima produselor aceast\u0103 direc\u0163ie: aceea de a fi c\u00e2t mai prietenoase cu mediul \u00eenconjur\u0103tor \u015fi cu utilizatorii lor\u201d, adaug\u0103 acesta.<\/p>\n

Publicul are nevoie s\u0103 fie educat cu privire la produsele eco<\/strong>
\nLa \u00eenceputul acestui an, compania a lansat Vopseaua F\u0103r\u0103 Miros, primul produs industrial din Rom\u00e2nia care a ob\u0163inut dreptul de a utiliza eticheta ecologic\u0103<\/a>. Ca urmare, Duraziv a demarat recent, \u00een magazinele Praktiker, o campanie de promovare \u015fi educare a publicului cu privire la beneficiile acestei vopsele. Potrivit reprezentan\u0163ilor companiei, clien\u0163ii nu \u015ftiu foarte multe despre beneficiile produselor ecologice, dar \u00een momentul \u00een care li se explic\u0103 avantajele acestor sortimente, devin interesa\u0163i \u015fi sunt dispu\u015fi s\u0103 pl\u0103teasc\u0103 chiar mai mult dec\u00e2t pentru produsele obi\u015fnuite. \u201eClien\u0163ii \u015ftiu pu\u0163ine lucruri despre beneficiile produselor ecologice \u015fi vrem s\u0103 le explic\u0103m c\u00e2t mai bine. Denumirea produsului \u00een sine subliniaz\u0103 o calitate a acestuia. Nu este un produs ieftin, nu se bate cu alte produse la raft pe pre\u0163, ci pe beneficii, este o categorie \u00een sine. \u00cen acest sens, este foarte important s\u0103 vii al\u0103turi de client sau de me\u015fter \u015fi s\u0103-i explici de ce e important s\u0103-l foloseasc\u0103\u201d, spune Marga C\u0103lin, director de marketing \u00een cadrul Duraziv.<\/p>\n

Produc\u0163ia de vopsele reprezint\u0103 un segment nou de activitate pentru Duraziv, reprezentan\u0163ii companiei \u0163intind v\u00e2nz\u0103ri de peste un milion de euro pe acest segment \u00een 2011. \u201eDorim o cre\u015ftere a afacerilor de 30% \u00een acest an, p\u00e2n\u0103 la 18 milioane de euro, iar vopselele vor avea \u015fi ele o contribu\u0163ie \u00een acest sens\u201d, subliniaz\u0103 Daniel Guzu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dup\u0103 lansarea vopselei f\u0103r\u0103 miros, compania autohton\u0103 vizeaz\u0103 conceperea unei \u00eentregi game de produse concepute \u00een acord cu normele de protec\u0163ie a mediului. Reprezentan\u0163ii companiei locale Duraziv au anun\u0163at c\u0103 vor s\u0103-\u015fi intensifice activitatea pe segmentul produselor ecologice. \u201eDorim s\u0103 ne extindem produc\u0163ia de materiale de construc\u0163ii ecologice. Nu ne vom opri la vopsele, ci […]<\/p>\n","protected":false},"author":829,"featured_media":15249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[259],"tags":[351],"content_author":[],"class_list":{"0":"post-15248","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-stiri","8":"tag-constructii-2"},"yoast_head":"\nDuraziv vrea s\u0103-\u015fi extind\u0103 produc\u0163ia de materiale de construc\u0163ii ecologice - \u0218tiri - ImoExpert<\/title>\n<meta name=\"description\" content=\"Dup\u0103 lansarea vopselei f\u0103r\u0103 miros, compania autohton\u0103 vizeaz\u0103 conceperea unei \u00eentregi game de produse concepute \u00een acord cu normele de protec\u0163ie a\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" 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