{"id":16657,"date":"2012-01-06T10:15:05","date_gmt":"2012-01-06T08:15:05","guid":{"rendered":"https:\/\/www.imobiliare.ro\/?p=16657_db\/"},"modified":"2012-01-06T10:15:05","modified_gmt":"2012-01-06T08:15:05","slug":"reteta-succesului-pentru-compania-imobiliara-cu-cea-mai-agresiva-extindere-in-2011","status":"publish","type":"post","link":"https:\/\/www.imobiliare.ro\/imoexpert\/reteta-succesului-pentru-compania-imobiliara-cu-cea-mai-agresiva-extindere-in-2011_db\/","title":{"rendered":"Re\u0163eta succesului pentru compania imobiliar\u0103 cu cea mai agresiv\u0103 extindere \u00een 2011"},"content":{"rendered":"

De\u015fi majoritatea juc\u0103torilor din real estate r\u0103m\u00e2n \u00eenc\u0103 precau\u0163i, una dintre re\u0163elele de agen\u0163ii prezente pe pia\u0163a autohton\u0103 a avut curajul de a deschide 23 de noi sucursale anul trecut.<\/strong><\/p>\n

\u00cen luna decembrie a anului trecut, Coldwell Banker Affiliates of Romania (CBAR) anun\u0163a deschiderea a 16 noi birouri, dintre care dou\u0103 \u00een Bucure\u015fti \u015fi alte patru \u00een \u0163ar\u0103. Compania atingea astfel pragul de nu mai pu\u0163in de 37 de sucursale existente la nivel na\u0163ional, cu 25 mai multe dec\u00e2t avea \u00een subordine la finele lui 2010. De men\u0163ionat este c\u0103 planurile ini\u0163iale ale CBAR prevedeau atingerea unei re\u0163ele de doar 20 de agen\u0163ii<\/a> p\u00e2n\u0103 la sf\u00e2r\u015fitul lui 2011. \u015ei pentru anul ce tocmai a \u00eenceput, Valentin Ilie (foto), CEO al Coldwell Banker Affiliates of Romania, are planuri de extindere, chiar dac\u0103 nu pe m\u0103sura lui 2011. Spune c\u0103 se va orienta \u00een continuare spre deschiderea de birouri \u00een or\u0103\u015fele-satelit ale \u0163\u0103rii, a c\u0103ror activitate va fi controlat\u0103 de centre regionale.<\/p>\n

\"\"<\/a>Intermedierile reprezint\u0103 mai pu\u0163in de 50% din cifra de afaceri<\/strong>
\nCe se ascunde \u00een spatele acestei strategii agresive de extindere – aparent ilogic\u0103 \u00eentr-o o perioad\u0103 \u00eenc\u0103 grea pentru imobiliarul autohton? Ilie m\u0103rturise\u015fte c\u0103 planul unei expansiuni de asemenea anvergur\u0103 exista \u00eenc\u0103 dinainte de izbucnirea crizei. Faptul c\u0103 \u00een 2011 compania pe care o conduce a atins un ritm exploziv de dezvoltare comparativ cu anii trecu\u0163i \u2013 \u00een 2010 a avut cinci deschideri de agen\u0163ii, iar \u00een 2009 niciuna \u2013 se explic\u0103 prin faptul c\u0103 acum are un num\u0103r suficient de clien\u0163i la nivel na\u0163ional \u00eenc\u00e2t s\u0103 fie realmente nevoie de at\u00e2tea sucursale. \u201eAcum un an-doi nu aveam ce face \u00een \u0163ar\u0103 pentru c\u0103 nu aveam contracte la nivel na\u0163ional. Cel mai simplu a fost s\u0103 ob\u0163inem aceste contracte, iar acum ne extindem re\u0163eaua pentru a le gestiona\u201d, explic\u0103 Ilie.<\/p>\n

Ce fel de servicii vor oferi noile filiale ale CBAR? CEO-ul companiei spune c\u0103, \u00een mare parte, acestea se vor ocupa de administrarea de cl\u0103diri pe plan local, dar \u015fi la nivel regional. \u201eNu ne propunem s\u0103 facem doar tranzac\u0163ii imobiliare. Reziden\u0163ialul se vede pentru c\u0103 e \u00een strad\u0103, dar banii mul\u0163i se fac din administr\u0103ri, consultan\u0163\u0103, evalu\u0103ri\u201d, subliniaz\u0103 Valentin Ilie. Acesta estimeaz\u0103 c\u0103, \u00een anul care tocmai a trecut, ponderea acestor activit\u0103\u0163i a dep\u0103\u015fit 50% din cifra de afaceri a companiei, iar trendul este \u00een continuare unul de cre\u015ftere.<\/p>\n

Administrarea activelor cu probleme, o nou\u0103 direc\u0163ie <\/strong>
\nPartea de property management nu reprezint\u0103 \u00eens\u0103 singura direc\u0163ie spre care s-a \u00eendreptat compania pe parcursul anului trecut. Reprezentantul CBAR poveste\u015fte c\u0103 \u00een 2011 au trecut \u015fi la un nou tip de servicii, \u015fi anume administrarea a\u015fa-numitelor distressed-assets (propriet\u0103\u0163i aflate \u00een dificultate financiar\u0103 \u2013 faliment sau insolven\u0163\u0103). Aici men\u0163ioneaz\u0103 cu m\u00e2ndrie City Mall<\/a>, pe care \u201eau reu\u015fit s\u0103-l \u0163in\u0103 \u00een via\u0163\u0103\u201d pe perioada insolven\u0163ei \u2013 cu un grad rezonabil de ocupare (83% \u00een momentul v\u00e2nz\u0103rii<\/a>), cu vizitatori \u015fi cu datoriile curente achitate la zi.<\/p>\n

Administrarea de distressed-assets e un domeniu \u00een care Valentin Ilie inten\u0163ioneaz\u0103 s\u0103 creasc\u0103 pe viitor. M\u0103rturise\u015fte c\u0103, recent, a semnat \u201eun contract mare\u201d cu o institu\u0163ie financiar\u0103 pentru astfel de propriet\u0103\u0163i. Nu vrea s\u0103 dea nici nume, \u015fi nici cifre, pentru c\u0103, spune el, nicio banc\u0103 nu vrea s\u0103 spun\u0103 c\u0103 ar avea probleme cu astfel de active imobiliare. Totu\u015fi, spune el, e vorba de un num\u0103r semnificativ de propriet\u0103\u0163i, de o valoare considerabil\u0103.<\/p>\n

Orientarea c\u0103tre ni\u015fe de pia\u0163\u0103 complementare tranzac\u0163iilor imobiliare este o strategie care, \u00een cazul Coldwell Banker, a func\u0163ionat. Valentin Ilie nu este \u00eens\u0103 de p\u0103rere c\u0103 aceasta reprezint\u0103 o re\u0163et\u0103 universal\u0103 a succesului, aplicabil\u0103 oricui \u015fi oricum. Crede \u00eens\u0103 c\u0103 a avea un plan viabil \u015fi a investi cu adev\u0103rat \u00een acesta este o necesitate \u00een actualul context de pia\u0163\u0103.<\/p>\n

Cite\u015fte \u015fi 2011, an de criz\u0103? De ce se \u00eenc\u0103p\u0103\u0163\u00e2neaz\u0103 marile re\u0163ele imobiliare s\u0103 deschid\u0103 agen\u0163ie dup\u0103 agen\u0163ie<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

De\u015fi majoritatea juc\u0103torilor din real estate r\u0103m\u00e2n \u00eenc\u0103 precau\u0163i, una dintre re\u0163elele de agen\u0163ii prezente pe pia\u0163a autohton\u0103 a avut curajul de a deschide 23 de noi sucursale anul trecut. \u00cen luna decembrie a anului trecut, Coldwell Banker Affiliates of Romania (CBAR) anun\u0163a deschiderea a 16 noi birouri, dintre care dou\u0103 \u00een Bucure\u015fti \u015fi alte […]<\/p>\n","protected":false},"author":829,"featured_media":16660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[335,470],"content_author":[],"class_list":{"0":"post-16657","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-agentii-imobiliare","8":"tag-coldwell-banker"},"yoast_head":"\nRe\u0163eta succesului pentru compania imobiliar\u0103 cu cea mai agresiv\u0103 extindere \u00een 2011 - ImoExpert<\/title>\n<meta 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