{"id":16987,"date":"2012-01-18T10:30:06","date_gmt":"2012-01-18T08:30:06","guid":{"rendered":"https:\/\/www.imobiliare.ro\/?p=16987_db\/"},"modified":"2012-01-18T10:30:06","modified_gmt":"2012-01-18T08:30:06","slug":"exista-viata-dupa-criza-povestea-unui-dezvoltator-care-si-a-invatat-lectia-ce-fel-de-case-face-acum","status":"publish","type":"post","link":"https:\/\/www.imobiliare.ro\/imoexpert\/exista-viata-dupa-criza-povestea-unui-dezvoltator-care-si-a-invatat-lectia-ce-fel-de-case-face-acum_db\/","title":{"rendered":"Exist\u0103 via\u0163\u0103 dup\u0103 criz\u0103! Povestea unui dezvoltator care \u015fi-a \u00eenv\u0103\u0163at lec\u0163ia: ce fel de case face acum"},"content":{"rendered":"

Dup\u0103 ce a construit locuin\u0163e mari \u015fi scumpe \u00een perioada de boom, un investitor str\u0103in s-a readaptat la contextul actual de pia\u0163\u0103, miz\u00e2nd pe o re\u0163et\u0103 simpl\u0103, al c\u0103rei succes fusese deja verificat.<\/strong><\/p>\n

Omul de afaceri australian – de origine rom\u00e2n\u0103 – Andrew Prelea (foto 1) \u015fi-a \u00eenceput activitatea pe pia\u0163a reziden\u0163ial\u0103 autohton\u0103 \u00een anul 2005. Primul s\u0103u proiect a constat \u00een construc\u0163ia a 241 de locuin\u0163e, la Str\u0103ule\u015fti, pentru angaja\u0163ii din cadrul Ministerului Ap\u0103r\u0103rii Na\u0163ionale (MapN). \u00ce\u015fi aminte\u015fte cu pl\u0103cere c\u0103 a v\u00e2ndut primele case finalizate \u00een 30 de zile. Secretul? Un studiu temeinic al pie\u0163ei \u015fi al publicului-\u0163int\u0103: casele au fost construite exact \u00een func\u0163ie de ceea ce \u00ee\u015fi puteau permite s\u0103 pl\u0103teasc\u0103 angaja\u0163ii Ministerului. \u00cen anii ce au urmat, s-a \u00eendep\u0103rtat de aceast\u0103 re\u0163et\u0103 a succesului: a \u0163intit mai sus \u015fi a avut \u015fi el de suferit odat\u0103 cu \u00eenr\u0103ut\u0103\u0163irea climatului economic.<\/p>\n

\"\"<\/a>C\u00e2nd investitorii \u201efug\u201d din pia\u0163\u0103<\/strong>
\n\u00cen calitate de ac\u0163ionar \u015fi CEO al companiei South Pacific, omul de afaceri a demarat \u00een perioada de boom trei proiecte reziden\u0163iale <\/a>de amploare, ce aveau ca public-\u0163int\u0103 popula\u0163ia cu venituri superioare a Bucure\u015ftiului. Singurul finalizat \u00een momentul de fa\u0163\u0103 este ansamblul Sydney Residence din zona Pipera-Tunari, ce cuprinde 102 vile<\/a>, cu suprafe\u0163e de la 142 p\u00e2n\u0103 la 225 de metri p\u0103tra\u0163i. 60 de unit\u0103\u0163i locative sunt acum f\u0103r\u0103 proprietari, de\u015fi \u00eenainte de recesiune fuseser\u0103 precontractate aproximativ 85 de case. Problema a fost c\u0103 o bun\u0103 parte dintre cump\u0103r\u0103torii de atunci erau str\u0103ini care voiau s\u0103 investeasc\u0103 \u00een Rom\u00e2nia \u015fi care, odat\u0103 cu venirea crizei, nu \u015fi-au mai putut onora promisiunile de plat\u0103. A\u015fa se face c\u0103 acele vile au fost scoase din nou la v\u00e2nzare, dup\u0103 un proces \u00eendelungat de renegociere.<\/p>\n

Acum, v\u00e2nz\u0103rile merg \u00eencet \u2013 anul trecut au fost contractate \u015fase unit\u0103\u0163i locative, iar luna aceasta ar trebui s\u0103 fie parafate \u00eenc\u0103 trei v\u00e2nz\u0103ri. Prelea spune c\u0103 ultimele 12 luni au fost unele dificile, din cauza negocierilor cu banca pentru a putea sc\u0103dea pre\u0163urile p\u00e2n\u0103 la un nivel care s\u0103 fie atractiv pentru cump\u0103r\u0103tori, dar \u015fi corect pentru banc\u0103 \u015fi pentru companie. Acum, cele mai ieftine vile se v\u00e2nd cu 115.000 de euro (fa\u0163\u0103 de 225.000 de euro \u00een perioada de boom), iar cele mai scumpe cost\u0103 160.000 de euro (fa\u0163\u0103 de 325.000 de euro). Prelea crede c\u0103, la pre\u0163ul de circa 800 de euro pe metru p\u0103trat pentru case cu finisaje de asemenea calitate, acestea sunt probabil cele mai ieftine din Bucure\u015fti, construc\u0163ia lor propriu-zis\u0103 cost\u00e2nd peste 1.000 de euro.<\/p>\n

Omul de afaceri nu inten\u0163ioneaz\u0103 s\u0103 lichideze toate locuin\u0163ele din cadrul complexului la un asemenea pre\u0163, ci doar at\u00e2tea c\u00e2t e nevoie pentru a-\u015fi achita din datoria c\u0103tre banc\u0103. Restul inten\u0163ioneaz\u0103 s\u0103 le \u00eenchirieze p\u00e2n\u0103 la revenirea pie\u0163ei, \u00een care crede cu t\u0103rie. Aceasta este o strategie pus\u0103 \u00een practic\u0103 \u00eenc\u0103 de anul trecut, c\u00e2nd a reu\u015fit s\u0103 \u00eenchirieze 10-15 vile, la pre\u0163uri de p\u00e2n\u0103 la 600 de euro pe lun\u0103.<\/p>\n

Dou\u0103 ansambluri blocate<\/strong>
\nCelelalte dou\u0103 proiecte din portofoliul South Pacific, Melbourne \u015fi Adelaide (ansambluri de apartamente<\/a>), sunt acum blocate. (Clien\u0163ilor finali care au precontractat locuin\u0163e \u00een cadrul acestora le-au fost repartizate alte propriet\u0103\u0163i, \u00een cadrul complexului Sydney.) Melbourne Residence este construit \u00een propor\u0163ie de 95% \u00eenc\u0103 din 2009. O disput\u0103 \u00eentre parteneri a dus \u00eens\u0103 la un proces de reorganizare \u00eempreun\u0103 cu banca, timp \u00een care proiectul a stat \u00eenchis. Prelea este sigur c\u0103, \u00een cele din urm\u0103, locuin\u0163ele vor fi scoase fie la v\u00e2nzare, fie la \u00eenchiriere, doar c\u0103 nu \u015ftie exact c\u00e2nd. Pe de alt\u0103 parte, ansamblul Adelaide a fost construit \u00een propor\u0163ie de 50-60%, dup\u0103 care, odat\u0103 cu izbucnirea crizei, institu\u0163ia finan\u0163atoare (Banca Rom\u00e2neasc\u0103) \u015fi-a oprit fondurile din cauza unei chestiuni de ordin tehnic. \u015ei acest proiect se afl\u0103 \u00een faza de reorganizare, dar probabil c\u0103 va mai dura cel pu\u0163in un an p\u00e2n\u0103 s\u0103 fie deblocat.<\/p>\n

\"\"<\/a>Primul complex ecologic, un test pentru pia\u0163\u0103<\/strong>
\nDup\u0103 aceste experien\u0163e, cu un boom \u015fi o criz\u0103 care \u00eenc\u0103 nu s-a terminat la activ, Andrew Prelea \u00ee\u015fi recunoa\u015fte \u015fi \u00eencearc\u0103 s\u0103-\u015fi \u00eendrepte gre\u015felile. Nici prin g\u00e2nd nu-i trece s\u0103 dea bir cu fugi\u0163ii dintr-o pia\u0163\u0103 de al c\u0103rei poten\u0163ial se declar\u0103 \u00eenc\u0103 sigur. Ba chiar vorbe\u015fte cu entuziasm despre noi proiecte reziden\u0163iale \u2013 lucru greu de g\u0103sit \u00een Rom\u00e2nia anului 2012.<\/p>\n

Primul pas l-a f\u0103cut anul trecut, c\u00e2nd a testat pia\u0163a printr-o nou\u0103 tehnologie de construc\u0163ie, Ozone Homes, la care s-a lucrat vreme de doi ani \u00eenainte de recesiune. A\u015fa a luat na\u015ftere primul complex reziden\u0163ial ecologic de pe pia\u0163a rom\u00e2neasc\u0103, construit de o companie nou-\u00eenfiin\u0163at\u0103, Ozone Homes. Situat \u00een zona Tunari din Capital\u0103, ansamblul Avalon Residence (foto 2) era proiectat s\u0103 cuprind\u0103 38 de locuin\u0163e, apartamente cu dou\u0103 \u015fi trei camere, repartizate \u00een trei blocuri. Primul bloc, cuprinz\u00e2nd 12 apartamente, a fost dat \u00een folosin\u0163\u0103 \u00een toamna lui 2011 \u015fi este deja locuit. Cel mai mic pre\u0163 de v\u00e2nzare \u00een cadrul acestuia s-a ridicat la 42.500 de euro, pentru un apartament cu dou\u0103 camere (de 51 de metri p\u0103tra\u0163i), iar cea mai scump\u0103 a fost o locuin\u0163\u0103 cu trei camere (79 de metri p\u0103tra\u0163i), la 69.750 de euro. Prin acest proiect, omul de afaceri s-a \u00eentors, de fapt, la re\u0163eta verificat\u0103 la \u00eenceperea activit\u0103\u0163ii sale pe pia\u0163a rom\u00e2neasc\u0103: construc\u0163ia de locuin\u0163e \u00een strict\u0103 conformitate cu ceea ce-\u015fi pot permite consumatorii finali.<\/p>\n

Concluzia: rom\u00e2nii pot pl\u0103ti \u015fi mai mult dec\u00e2t pentru Prima Cas\u0103<\/strong>
\nPrelea spune c\u0103 Avalon Residence a fost un test pentru pia\u0163\u0103 nu doar din punctul de vedere al tehnologiei de construc\u0163ie, ci \u015fi din cel al pre\u0163urilor \u015fi dimensiunii locuin\u0163elor. Concluzia a fost c\u0103 rom\u00e2nii sunt dispu\u015fi s\u0103 pl\u0103teasc\u0103 chiar mai mult de 60.000 de euro pentru produsul potrivit. \u201eCredeam c\u0103 la 40.000 de euro va cump\u0103ra toat\u0103 lumea. Dar, de fapt, apartamentele la 70.000 de euro, cu gr\u0103din\u0103, s-au v\u00e2ndut mai \u00eent\u00e2i\u201d, explic\u0103 el.<\/p>\n

Acesta este motivul pentru care, \u00een momentul de fa\u0163\u0103, compania lucreaz\u0103 la o reproiectare a urm\u0103toarelor dou\u0103 blocuri. \u00cen loc de 12 apartamente, c\u00e2t erau prev\u0103zute ini\u0163ial, un bloc va cuprinde opt apartamente \u2013 de data aceasta, cu trei sau patru camere \u015fi cu gr\u0103dini. Suprafe\u0163ele vor varia \u00eentre 95 \u015fi 120 de metri p\u0103tra\u0163i, iar pre\u0163urile vor fi cuprinse \u00eentre 60.000 \u015fi 80.000 de euro. \u201eAvem deja clien\u0163i care vor case mai mari, de aceea le \u015fi construim\u201d, spune Prelea, care nu se \u00eendoie\u015fte c\u0103 v\u00e2nz\u0103rile vor fi finalizate tot anul acesta.<\/p>\n

Pe baza concluziilor desprinse dup\u0103 construc\u0163ia Avalon Residence, compania Ozone Homes are \u00een plan s\u0103 ridice dou\u0103 noi ansambluri reziden\u0163iale <\/a>– unul amplasat tot \u00een zona Pipera-Tunari, iar cel\u0103lalt \u00een sectorul 1 al Capitalei. Acestea vor fi proiecte mult mai bine adaptate la condi\u0163iile actuale ale pie\u0163ei, urm\u00e2nd a fi dezvoltate \u00een faze, explic\u0103 omul de afaceri. Va fi folosit\u0103 aceea\u015fi tehnologie inovatoare de construc\u0163ie, fapt pentru care locuin\u0163ele vor fi ecologice, \u00een conformitate cu standardele Uniunii Europene. Ansamblurile vor fi mixte (formate at\u00e2t din apartamente, c\u00e2t \u015fi din case) \u015fi vor cuprinde sute de unit\u0103\u0163i locative. Pre\u0163urile vor varia de la 35.000 la 80.000 de euro, de la garsoniere la case \u00een\u015firuite.<\/p>\n

Cite\u015fte \u015fi P\u00e2n\u0103 \u00een 2020, va trebui ca toate cl\u0103dirile noi s\u0103 fie „verzi”. Cost\u0103 sau nu mai mult s\u0103 construie\u015fti eco?<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Dup\u0103 ce a construit locuin\u0163e mari \u015fi scumpe \u00een perioada de boom, un investitor str\u0103in s-a readaptat la contextul actual de pia\u0163\u0103, miz\u00e2nd pe o re\u0163et\u0103 simpl\u0103, al c\u0103rei succes fusese deja verificat. Omul de afaceri australian – de origine rom\u00e2n\u0103 – Andrew Prelea (foto 1) \u015fi-a \u00eenceput activitatea pe pia\u0163a reziden\u0163ial\u0103 autohton\u0103 \u00een anul […]<\/p>\n","protected":false},"author":829,"featured_media":17006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[333,1360,1429],"content_author":[],"class_list":{"0":"post-16987","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-ansambluri-rezidentiale","8":"tag-vanzare-apartamente","9":"tag-vanzare-case"},"yoast_head":"\nExist\u0103 via\u0163\u0103 dup\u0103 criz\u0103! 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