{"id":19713,"date":"2012-06-28T13:02:06","date_gmt":"2012-06-28T10:02:06","guid":{"rendered":"https:\/\/www.imobiliare.ro\/?p=19713_db\/"},"modified":"2012-06-28T13:02:06","modified_gmt":"2012-06-28T10:02:06","slug":"de-la-deficit-la-supraaglomerare-cate-malluri-poate-adaposti-un-oras-mare-din-romania","status":"publish","type":"post","link":"https:\/\/www.imobiliare.ro\/imoexpert\/de-la-deficit-la-supraaglomerare-cate-malluri-poate-adaposti-un-oras-mare-din-romania_db\/","title":{"rendered":"De la deficit la supraaglomerare? C\u00e2te malluri poate ad\u0103posti un ora\u015f mare din Rom\u00e2nia"},"content":{"rendered":"

De\u015fi poten\u0163ialul de dezvoltare al marilor dezvolt\u0103ri urbane ale \u0163\u0103rii este c\u00e2t se poate de real, de multe ori juc\u0103torii din retail au tendin\u0163a de a-l supraestima.<\/strong><\/p>\n

\u00centr-un climat economic \u00eenc\u0103 marcat de cuv\u00e2ntul \u201ecriz\u0103\u201d, retailul este unul dintre pu\u0163inele segmente imobiliare \u00een care dezvoltatorii \u015fi-au rec\u0103p\u0103tat curajul de a anun\u0163a noi proiecte. Aceast\u0103 tendin\u0163\u0103 este sus\u0163inut\u0103 de gradul \u00eenc\u0103 redus de dezvoltare al acestei pie\u0163e. Un astfel de exemplu este oferit de unul dintre marile ora\u015fe ale \u0163\u0103rii. <\/p>\n

\"\"<\/a>Potrivit unui studiu realizat de compania de consultan\u0163\u0103 DTZ Echinox, divizia local\u0103 a UGL Limited, Bra\u015fovul mai poate absorbi \u00een perioada urm\u0103toare un total de 45.000 p\u00e2n\u0103 la 65.000 de metri p\u0103tra\u0163i de spa\u0163ii comerciale<\/a> moderne (suprafa\u0163\u0103 ce echivaleaz\u0103 cu dou\u0103 proiecte de dimensiuni medii), sub form\u0103 de malluri, centre de tip outlet, galerii comerciale etc. Analiza ia \u00een calcul stocul de retail modern per cap de locuitor comparativ cu alte ora\u015fe similare din regiune, ponderat cu puterea de cump\u0103rare a indivizilor din \u0163ara respectiv\u0103, estim\u00e2nd o evolu\u0163ie constant\u0103 a popula\u0163iei. <\/p>\n

Primele malluri lansate vor avea \u015fi cele mai mari \u015fanse<\/strong>
\nDe\u015fi poten\u0163ialul pie\u0163ei bra\u015fovene este unul real, se poate vorbi chiar despre o supralicitare a poten\u0163ialului acesteia – fapt ce nu poate s\u0103 nu aminteasc\u0103 de perioada de boom. Astfel, \u00een acest ora\u015f a fost anun\u0163at\u0103 pentru anii urm\u0103tori livrarea a \u015fapte noi proiecte de retail. Dintre acestea, patru sunt centre comerciale de tip mall, suprafa\u0163a lor cumulat\u0103 dep\u0103\u015find 130.000 de metri p\u0103tra\u0163i – adic\u0103 un volum mai mult dec\u00e2t dublu fa\u0163\u0103 de stocul actual de spa\u0163ii comerciale al ora\u015fului. \u201cPia\u0163a nu are poten\u0163ialul de a absorbi \u00eentregul stoc anun\u0163at spre livrare \u015fi consider\u0103m c\u0103 proiectul sau proiectele care se vor lansa primele au cele mai mari \u015fanse de succes, dac\u0103 sunt dezvoltate corespunz\u0103tor, \u00een termeni de loca\u0163ie, mas\u0103 critic\u0103, mix de chiria\u015fi, concept etc.\u201d, este de p\u0103rere R\u0103zvan Sin, directorul departamentului de retail al DTZ Echinox.<\/p>\n

Urm\u0103torul pe list\u0103:<\/strong>
\nCel dint\u00e2i proiect ce ar trebui livrat pe pia\u0163a bra\u015fovean\u0103 \u2013 cu termen de finalizare pentru anul 2013 – este Coresi Shopping Center, dezvoltat de Immochan (divizia de investi\u0163ii imobiliare a grupului francez Auchan). Centrul comercial va fi situat pe fosta platform\u0103 industrial\u0103 a fabricii Tractorul, urm\u00e2nd a ocupa 24 dintre cele 100 de hectare achizi\u0163ionate de c\u0103tre companie. Coresi Shopping Center va cuprinde un hipermarket Auchan de 16.000 de metri p\u0103tra\u0163i, un mall de 25.000 de metri p\u0103tra\u0163i \u015fi o parcare cu 3.000 de locuri. Construc\u0163ia proiectului va \u00eencepe anul acesta \u015fi va atrage o investi\u0163ie de 55-60 de milioane de euro. <\/div>\n

Sub media altor ora\u015fe din regiune<\/strong>
\n\u00cen prezent, stocul bra\u015fovean de retail modern se situeaz\u0103 la 52.206 metri p\u0103tra\u0163i. Acesta este constituit preponderent din proiecte de dimensiuni mici \u015fi medii, dintre care niciunul nu de\u0163ine o pozi\u0163ie dominant\u0103 \u00een ora\u015f, din punctul de vedere al conceptului, al masei critice sau al mixului de chiria\u015fi, sunt de p\u0103rere consultan\u0163ii DTZ. Cel mai mare proiect este Unirea Shopping Center Bra\u015fov, ce dispune de o suprafa\u0163\u0103 \u00eenchiriabil\u0103 de 18.000 de metri p\u0103tra\u0163i. \u00cen acest context, Bra\u015fovul dispune de un stoc mediu de 0,214 metri p\u0103tra\u0163i de spa\u0163ii comerciale<\/a> moderne per locuitor, un volum \u00eenc\u0103 redus comparativ cu ora\u015fe similare din Polonia, Cehia sau Ungaria. Spre exemplu, \u00een Debrecen (Ungaria), ora\u015f cu o popula\u0163ie mai mic\u0103 dec\u00e2t a Bra\u015fovului (circa 208.000 de locuitori, fa\u0163\u0103 de peste 243.000 de locuitori), stocul de retail modern ajunge la 0,425 de metri p\u0103tra\u0163i per capita.<\/p>\n

Cite\u015fte \u015fi: Un dezvoltator de hipermarketuri vrea s\u0103 ridice un cartier de 3.000 de locuin\u0163e pentru Prima Cas\u0103. Vezi unde<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

De\u015fi poten\u0163ialul de dezvoltare al marilor dezvolt\u0103ri urbane ale \u0163\u0103rii este c\u00e2t se poate de real, de multe ori juc\u0103torii din retail au tendin\u0163a de a-l supraestima. \u00centr-un climat economic \u00eenc\u0103 marcat de cuv\u00e2ntul \u201ecriz\u0103\u201d, retailul este unul dintre pu\u0163inele segmente imobiliare \u00een care dezvoltatorii \u015fi-au rec\u0103p\u0103tat curajul de a anun\u0163a noi proiecte. Aceast\u0103 tendin\u0163\u0103 […]<\/p>\n","protected":false},"author":829,"featured_media":19714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[384],"content_author":[],"class_list":{"0":"post-19713","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-spatii-comerciale"},"yoast_head":"\nDe la deficit la supraaglomerare? 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