{"id":19989,"date":"2012-07-11T12:55:07","date_gmt":"2012-07-11T09:55:07","guid":{"rendered":"https:\/\/www.imobiliare.ro\/?p=19989_db\/"},"modified":"2012-07-11T12:55:07","modified_gmt":"2012-07-11T09:55:07","slug":"din-ce-mai-fac-azi-bani-companiile-de-consultanta-imobiliara","status":"publish","type":"post","link":"https:\/\/www.imobiliare.ro\/imoexpert\/din-ce-mai-fac-azi-bani-companiile-de-consultanta-imobiliara_db\/","title":{"rendered":"Din ce mai fac azi bani companiile de consultan\u0163\u0103 imobiliar\u0103?"},"content":{"rendered":"<p><strong>Pentru a-\u015fi asigura cre\u015fterea \u00eentr-o perioad\u0103 \u00eenc\u0103 dificil\u0103, juc\u0103torii din real estate-ul autohton se specializeaz\u0103 pe segmente de pia\u0163\u0103 insuficient exploatate.<\/strong> <\/p>\n<p>Declinul pre\u0163urilor \u015fi reducerea volumului de tranzac\u0163ii pe segmentul reziden\u0163ial a dus, \u00een ultimii patru ani, la sc\u0103derea drastic\u0103 a veniturilor companiilor active \u00een domeniul imobiliar, fie ele mici agen\u0163ii sau firme de consultan\u0163\u0103 &#8211; autohtone sau active pe plan interna\u0163ional. Cele care au vrut s\u0103-\u015fi men\u0163in\u0103 businessul pe un trend ascendent \u00eentr-o pia\u0163\u0103 aflat\u0103 \u00een c\u0103dere s-au v\u0103zut nevoite s\u0103 se dezvolte tot mai puternic \u015fi pe alte segmente de pia\u0163\u0103.<\/p>\n<p><a class=\"article-body-links\"href=\"https:\/\/info.imobiliare.ro\/wp-content\/uploads\/2012\/07\/consultanta-imobiliara.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/info.imobiliare.ro\/wp-content\/uploads\/2012\/07\/consultanta-imobiliara-300x200.jpg\" alt=\"\" title=\"http:\/\/www.dreamstime.com\/-image23000362\" width=\"300\" height=\"200\" class=\"alignleft size-medium wp-image-19990\" srcset=\"https:\/\/www.imobiliare.ro\/imoexpert\/wp-content\/uploads\/2012\/07\/consultanta-imobiliara-300x200.jpg 300w, https:\/\/www.imobiliare.ro\/imoexpert\/wp-content\/uploads\/2012\/07\/consultanta-imobiliara-87x57.jpg 87w, https:\/\/www.imobiliare.ro\/imoexpert\/wp-content\/uploads\/2012\/07\/consultanta-imobiliara-65x43.jpg 65w, https:\/\/www.imobiliare.ro\/imoexpert\/wp-content\/uploads\/2012\/07\/consultanta-imobiliara.jpg 480w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Un exemplu gr\u0103itor \u00een acest sens este oferit de compania de consultan\u0163\u0103 Coldwell Banker Affiliates of Romania (CBAR). Aceasta a inaugurat, \u00een prima jum\u0103tate din 2012, nu mai pu\u0163in de 11 sucursale, ajung\u00e2nd astfel la o re\u0163ea na\u0163ional\u0103 de 46 de unit\u0103\u0163i (\u00een contextul \u00een care dou\u0103 agen\u0163ii din Capital\u0103 au fost \u00eenchise). Toate birourile nou-deschise sunt localizate \u00een \u0163ar\u0103 (\u00een Bistri\u0163a, Br\u0103ila, Drobeta-Turnu Severin, Gala\u0163i, Ia\u015fi, Miercurea Ciuc, Ploie\u015fti, Satu Mare, Sf\u00e2ntul Gheorghe, Suceava \u015fi Vaslui). Compania \u015fi-a \u00eenceput campania de extindere anul trecut, c\u00e2nd a inaugurat 25 de sucursale, fa\u0163\u0103 de cinci deschideri de <a class=\"article-body-links\"href=\"https:\/\/www.imobiliare.ro\/agentii\/bucuresti\">agen\u0163ii<\/a> \u00een 2010 \u015fi niciuna \u00een 2009. <\/p>\n<p><strong>Sub 50% din business e generat de achizi\u0163ii de locuin\u0163e<\/strong><br \/>\nCum se explic\u0103 aceast\u0103 strategie agresiv\u0103 a unei companii imobiliare \u00eentr-o perioad\u0103 \u00eenc\u0103 dificil\u0103 pentru pia\u0163a autohton\u0103? Secretul const\u0103 tocmai \u00een orientarea c\u0103tre noi servicii, pe l\u00e2ng\u0103 intermedierea de tranzac\u0163ii cu locuin\u0163e. \u00centr-un interviu acordat anterior <a class=\"article-body-links\"href=\"https:\/\/www.imobiliare.ro\/\">www.imobiliare.ro<\/a>, Valentin Ilie, CEO Coldwell Banker Affiliates of Romania, nota: \u201eNu ne propunem s\u0103 facem doar tranzac\u0163ii imobiliare. Reziden\u0163ialul se vede pentru c\u0103 e \u00een strad\u0103, dar banii mul\u0163i se fac din administr\u0103ri, consultan\u0163\u0103, evalu\u0103ri\u201d. Potrivit acestuia, anul trecut ponderea acestor activit\u0103\u0163i a dep\u0103\u015fit 50% din cifra de afaceri a companiei, trendul fiind continuare unul ascendent. \u00cen prezent, Coldwell Banker administreaz\u0103 un portofoliu format din aproximativ 900 de cl\u0103diri, cu o suprafa\u0163\u0103 cumulat\u0103 de circa 800.000 de metri p\u0103tra\u0163i.<\/p>\n<p><strong>Focus pe distressed assets<\/strong><br \/>\nO oportunitate semnificativ\u0103 \u00een perioada de criz\u0103 este dat\u0103 \u015fi de a\u015fa-numitele distressed-assets (propriet\u0103\u0163i aflate \u00een dificultate financiar\u0103). Potrivit lui Ilie, insolven\u0163a sau chiar falimentul unei companii nu reprezint\u0103 neap\u0103rat un final de drum. Astfel, propriet\u0103\u0163ile unor astfel de firme trebuie administrate de cineva specializat pe durata procesului de insolven\u0163\u0103 \u015fi valorificare, iar valoarea acestor bunuri imobiliare poate fi crescut\u0103 printr-o expertiz\u0103 adecvat\u0103. Prin urmare, compania \u015fi-a dezvoltat activitatea de administrare a propriet\u0103\u0163ilor aflate \u00een dificultate financiar\u0103, prin divizia specializat\u0103 Coldwell Banker REO Management (Real Estate Owned Management). \u201ePrin deschiderea noilor birouri am ajuns s\u0103 avem o acoperire na\u0163ional\u0103, put\u00e2nd oferi astfel canalul optim pentru administrarea \u015fi v\u00e2nzarea propriet\u0103\u0163ilor imobiliare intrate \u00een posesia institu\u0163iilor finan\u0163atoare. \u00cen plus, re\u0163eaua de 30 de puncte de lucru din \u0163ar\u0103 ne permite s\u0103 derul\u0103m contracte na\u0163ionale de administrare a propriet\u0103\u0163ilor de\u0163inute de marii proprietari de spa\u0163ii imobiliare, fie c\u0103 vorbim de companii din domeniul telecom, financiar sau energie\u201d, concluzioneaz\u0103 Valentin Ilie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentru a-\u015fi asigura cre\u015fterea \u00eentr-o perioad\u0103 \u00eenc\u0103 dificil\u0103, juc\u0103torii din real estate-ul autohton se specializeaz\u0103 pe segmente de pia\u0163\u0103 insuficient exploatate. Declinul pre\u0163urilor \u015fi reducerea volumului de tranzac\u0163ii pe segmentul reziden\u0163ial a dus, \u00een ultimii patru ani, la sc\u0103derea drastic\u0103 a veniturilor companiilor active \u00een domeniul imobiliar, fie ele mici agen\u0163ii sau firme de consultan\u0163\u0103 [&hellip;]<\/p>\n","protected":false},"author":829,"featured_media":19990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[335],"content_author":[],"class_list":["post-19989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-agentii-imobiliare"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Din ce mai fac azi bani companiile de consultan\u0163\u0103 imobiliar\u0103? - ImoExpert<\/title>\n<meta name=\"description\" content=\"Pentru a-\u015fi asigura cre\u015fterea \u00eentr-o perioad\u0103 \u00eenc\u0103 dificil\u0103, juc\u0103torii din real estate-ul autohton se specializeaz\u0103 pe segmente de pia\u0163\u0103 insuficient\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imobiliare.ro\/imoexpert\/din-ce-mai-fac-azi-bani-companiile-de-consultanta-imobiliara_db\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Din ce mai fac azi bani companiile de consultan\u0163\u0103 imobiliar\u0103?\" \/>\n<meta property=\"og:description\" content=\"Pentru a-\u015fi asigura cre\u015fterea \u00eentr-o perioad\u0103 \u00eenc\u0103 dificil\u0103, juc\u0103torii din real estate-ul autohton se specializeaz\u0103 pe segmente de pia\u0163\u0103 insuficient\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.imobiliare.ro\/imoexpert\/din-ce-mai-fac-azi-bani-companiile-de-consultanta-imobiliara_db\/\" \/>\n<meta property=\"og:site_name\" content=\"ImoExpert\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-11T09:55:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.imobiliare.ro\/imoexpert\/wp-content\/uploads\/2012\/07\/consultanta-imobiliara.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adriana Dr\u0103gu\u0219in\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adriana Dr\u0103gu\u0219in\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/din-ce-mai-fac-azi-bani-companiile-de-consultanta-imobiliara_db\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/din-ce-mai-fac-azi-bani-companiile-de-consultanta-imobiliara_db\/\"},\"author\":{\"name\":\"Adriana Dr\u0103gu\u0219in\",\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/#\/schema\/person\/8c13b0297075010b896471fabf0d7790\"},\"headline\":\"Din ce mai fac azi bani companiile de consultan\u0163\u0103 imobiliar\u0103?\",\"datePublished\":\"2012-07-11T09:55:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/din-ce-mai-fac-azi-bani-companiile-de-consultanta-imobiliara_db\/\"},\"wordCount\":548,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/din-ce-mai-fac-azi-bani-companiile-de-consultanta-imobiliara_db\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.imobiliare.ro\/imoexpert\/wp-content\/uploads\/2012\/07\/consultanta-imobiliara.jpg\",\"keywords\":[\"Agen\u021bii imobiliare\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.imobiliare.ro\/imoexpert\/din-ce-mai-fac-azi-bani-companiile-de-consultanta-imobiliara_db\/#respond\"]}],\"copyrightYear\":\"2012\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/din-ce-mai-fac-azi-bani-companiile-de-consultanta-imobiliara_db\/\",\"url\":\"https:\/\/www.imobiliare.ro\/imoexpert\/din-ce-mai-fac-azi-bani-companiile-de-consultanta-imobiliara_db\/\",\"name\":\"Din ce mai fac azi bani companiile de consultan\u0163\u0103 imobiliar\u0103? 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