{"id":22029,"date":"2012-10-30T10:00:12","date_gmt":"2012-10-30T08:00:12","guid":{"rendered":"https:\/\/www.imobiliare.ro\/?p=22029_db\/"},"modified":"2012-10-30T10:00:12","modified_gmt":"2012-10-30T08:00:12","slug":"opt-hoteluri-marca-hilton-se-vor-deschide-in-romania-vezi-unde-si-cat-vor-costa","status":"publish","type":"post","link":"https:\/\/www.imobiliare.ro\/imoexpert\/opt-hoteluri-marca-hilton-se-vor-deschide-in-romania-vezi-unde-si-cat-vor-costa_db\/","title":{"rendered":"Opt hoteluri marca Hilton se vor deschide \u00een Rom\u00e2nia. Vezi unde \u015fi c\u00e2t vor costa"},"content":{"rendered":"<p><strong>Turismul de afaceri este, \u00een momentul de fa\u0163\u0103, principalul factor de cre\u015ftere pentru industria ospitalit\u0103\u0163ii din marile ora\u015fe.<\/strong><\/p>\n<p>Compania britanic\u0103 de dezvolt\u0103ri imobiliare Roquebrook vrea s\u0103 construiasc\u0103 \u00een Rom\u00e2nia o re\u0163ea de p\u00e2n\u0103 la opt <a class=\"article-body-links\"href=\"https:\/\/www.imobiliare.ro\/vanzare-hoteluri-pensiuni\">hoteluri<\/a> Hampton (trei stele), brandul de pe segmentul economy al lan\u0163ului Hilton. Printre ora\u015fele vizate pentru aceasta se num\u0103r\u0103 at\u00e2t Capitala (cu cel pu\u0163in dou\u0103 unit\u0103\u0163i de cazare &#8211; una \u00een centru, iar alta \u00een zona de business-nord), c\u00e2t \u015fi alte mari ora\u015fe ale \u0163\u0103rii, precum Bra\u015fov, Craiova sau Cluj, a declarat, pentru <strong><a class=\"article-body-links\"href=\"https:\/\/www.imobiliare.ro\/\">www.imobiliare.ro<\/a><\/strong>, Cristina Ro\u015fca, managing partner RealTime (consultantul exclusiv al Roquebrook pentru dezvolt\u0103rile imobiliare \u00een Rom\u00e2nia).<\/p>\n<p><a class=\"article-body-links\"href=\"https:\/\/info.imobiliare.ro\/wp-content\/uploads\/2012\/10\/hampton-by-hilton.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-22030\" title=\"hampton by hilton\" src=\"https:\/\/info.imobiliare.ro\/wp-content\/uploads\/2012\/10\/hampton-by-hilton-300x181.jpg\" alt=\"\" width=\"300\" height=\"181\" \/><\/a><strong>Proiecte aflate \u00een dezvoltare, disponibile \u015fi spre v\u00e2nzare<\/strong><br \/>\nUnit\u0103\u0163ile hoteliere vor avea \u00eentre 100 \u015fi 150 de camere, \u00een func\u0163ie de dimensiunile economice \u015fi de poten\u0163ialul pie\u0163ei de profil din fiecare ora\u015f. Totodat\u0103, valoarea investi\u0163iei \u00een fiecare unitate de cazare va varia, \u00een func\u0163ie de capacitatea acesteia \u015fi de costul terenului, \u00eentre opt \u015fi zece milioane de euro, potrivit oficialului RealTime. Pe termen scurt \u015fi mediu, reprezentan\u0163ii Roquebrook inten\u0163ioneaz\u0103 s\u0103 v\u00e2nd\u0103 unit\u0103\u0163ile hoteliere. \u00cen momentul de fa\u0163\u0103, valorile de achizi\u0163ie pentru aceste active variaz\u0103 \u00eentre 9,5 \u015fi 13,5 milioane de euro, \u00een func\u0163ie de ora\u015f \u015fi de num\u0103rul de camere. \u201eOdat\u0103 cu \u00eenceperea oper\u0103rii, pre\u0163urile pot suferi cre\u015fteri\u201d, noteaz\u0103 Cristina Ro\u015fca.<\/p>\n<p>Primul hotel Hampton by Hilton, situat \u00een centrul ora\u015fului Cluj-Napoca, este deja finalizat \u015fi va \u00eencepe s\u0103 opereze \u00een aceast\u0103 iarn\u0103. Unitatea are o capacitate de cazare de 109 camere. Urm\u0103torul pe lista grupului britanic este un hotel de 110 camere \u00een Bucure\u015fti, ce ar trebui s\u0103 fie pus \u00een func\u0163iune \u00een toamna anului viitor.<\/p>\n<p><strong>Segmentul business-economy, viitorul pie\u0163ei hoteliere?<\/strong><br \/>\n\u00cen opinia Cristinei Ro\u015fca, turismul de afaceri reprezint\u0103 \u00een momentul de fa\u0163\u0103 una dintre principalele direc\u0163ii de dezvoltare a pie\u0163ei hoteliere din Rom\u00e2nia. Pentru acest segment, cele mai potrivite sunt hotelurile de trei stele, care asigur\u0103 un grad satisf\u0103c\u0103tor de confort pentru angaja\u0163ii companiilor, la costuri rezonabile.<\/p>\n<p>Pe de alt\u0103 parte \u00eens\u0103, pentru moment, segmentul economy este cel mai slab dezvoltat pe pia\u0163a hotelier\u0103, cel pu\u0163in la nivel de Bucure\u015fti. Astfel, potrivit celui mai recent raport de pia\u0163\u0103 al companiei de consultan\u0163\u0103 Jones Lang LaSalle, la jum\u0103tatea acestui an, Capitala avea o capacitate de cazare de 9.200 de camere, \u00eemp\u0103r\u0163it\u0103 \u00eentre 75 de unit\u0103\u0163i hoteliere. 60% din oferta disponibil\u0103 era reprezentat\u0103 de unit\u0103\u0163i de patru stele, 21% erau camere de cinci stele, \u00een vreme ce ponderea hotelurilor de trei stele se ridica la 18%.<\/p>\n<div class=\"entry-content-inline-styles\"><strong>Tranzac\u0163ii \u00eenainte \u015fi dup\u0103 criz\u0103<\/strong><br \/>\nPotrivit datelor Jones Lang LaSalle, \u00een ultimii c\u00e2\u0163iva ani, criza financiar\u0103 \u015fi-a f\u0103cut sim\u0163it efectul asupra pie\u0163ei de investi\u0163iilor \u00een unit\u0103\u0163i de cazare. Cea mai recent\u0103 tranzac\u0163ie este v\u00e2nzarea hotelului Ibis din Sibiu (de dou\u0103 stele) c\u0103tre grupul italian UniCredit, pentru suma de 10 milioane de euro. Acesta a fost, totodat\u0103, \u015fi singurul deal \u00eencheiat anul trecut. \u00cen 2008 \u015fi 2010 nu au avut loc achizi\u0163ii pe acest segment, iar \u00een 2009 volumul tranzac\u0163iilor a ajuns la pu\u0163in peste 20 de milioane de euro. Spre compara\u0163ie, \u00een anul de v\u00e2rf 2007 au avut loc achizi\u0163ii de hoteluri \u00een valoare de peste 60 de milioane de euro, nivel dublu fa\u0163\u0103 de 2006.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Turismul de afaceri este, \u00een momentul de fa\u0163\u0103, principalul factor de cre\u015ftere pentru industria ospitalit\u0103\u0163ii din marile ora\u015fe. Compania britanic\u0103 de dezvolt\u0103ri imobiliare Roquebrook vrea s\u0103 construiasc\u0103 \u00een Rom\u00e2nia o re\u0163ea de p\u00e2n\u0103 la opt hoteluri Hampton (trei stele), brandul de pe segmentul economy al lan\u0163ului Hilton. Printre ora\u015fele vizate pentru aceasta se num\u0103r\u0103 at\u00e2t [&hellip;]<\/p>\n","protected":false},"author":829,"featured_media":22030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[622],"content_author":[],"class_list":["post-22029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-hoteluri"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Opt hoteluri marca Hilton se vor deschide \u00een Rom\u00e2nia. Vezi unde \u015fi c\u00e2t vor costa - ImoExpert<\/title>\n<meta name=\"description\" content=\"Turismul de afaceri este, \u00een momentul de fa\u0163\u0103, principalul factor de cre\u015ftere pentru industria ospitalit\u0103\u0163ii din marile ora\u015fe. 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