{"id":38014,"date":"2016-06-07T16:40:06","date_gmt":"2016-06-07T13:40:06","guid":{"rendered":"https:\/\/www.imobiliare.ro\/?p=38014"},"modified":"2016-06-07T16:40:06","modified_gmt":"2016-06-07T13:40:06","slug":"verdele-trendul-momentului-in-imobiliare","status":"publish","type":"post","link":"https:\/\/www.imobiliare.ro\/imoexpert\/verdele-trendul-momentului-in-imobiliare_db\/","title":{"rendered":"\u201eVerdele\u201d, trendul momentului \u00een imobiliare!"},"content":{"rendered":"

Inova\u021biile \u00een domeniu sunt determinate nu doar de evolu\u021bia tehnologiei, ci \u0219i de cerin\u021bele clien\u021bilor.<\/strong> <\/p>\n

\u00cen real-estate-ul autohton, se simte \u00een ultima perioad\u0103 un interes tot mai mare pentru dezvoltarea de proiecte c\u00e2t mai \u201eprietenoase\u201d cu mediul \u2013 \u0219i, implicit, cu… omul. Trendul este vizibil pe toate segmentele pie\u021bei. <\/p>\n

\"http:\/\/www.dreamstime.com\/royalty-free-stock-images-real-estate-construction-engineering-concept-cute-boy-bino-binoculars-green-background-looking-future-home-image66711269\"<\/a><\/p>\n

Imobiliare.ro<\/a><\/strong> a organizat recent, \u00een colaborare cu CTP, dezvoltator interna\u021bional de parcuri industriale, un eveniment pe tema inova\u021biei \u00een real estate, cu titlul Real Estate&Banking: driving innovation and creating a unique digital experience. Discu\u021biile au eviden\u021biat rolul noilor tehnologii at\u00e2t \u00een ceea ce prive\u0219te construc\u021bia de proiecte imobiliare (fie ele reziden\u021biale, de birouri, de retail sau industriale), c\u00e2t \u0219i \u00een marketingul acestora, cu accent pe utilizarea mediului online pentru impulsionarea v\u00e2nz\u0103rilor. <\/p>\n

Cresc standardele \u00een industrial<\/strong>
\nDeschiderea c\u0103tre \u201everde\u201d este vizibil\u0103 \u0219i pe segmentul spa\u021biilor industriale. Potrivit lui Marian Orzu, Head of Leasing & Business Development Department Romania \u00een cadrul CTP, inova\u021biile \u00een domeniu sunt determinate nu doar de evolu\u021bia tehnologiei, ci \u0219i de dorin\u021ba de pliere pe cerin\u021bele clien\u021bilor. \u201eCTP cre\u0219te foarte mult cu ajutorul chiria\u0219ilor din parcurile industriale pe care le avem. Din punct de vedere tehnic, ce aducem noi sunt standarde tehnice mult peste ceea ce exist\u0103 azi \u00een pia\u021b\u0103 \u0219i, cumva, la pre\u021bul din Rom\u00e2nia\u201d, explic\u0103 Marian Orzu. <\/p>\n

Cite\u0219te \u0219i: Inova\u021bia \u0219i construc\u021biile reziden\u021biale: cum arat\u0103 locuin\u021bele de azi… \u0219i de m\u00e2ine<\/a><\/strong><\/em><\/p>\n

Un exemplu de ridicare a \u0219tachetei de c\u0103tre companie este dat de grosimea panourilor sandvi\u0219 folosite pentru \u00eenchiderea halelor, care ajunge la 15 cm la exterior \u0219i 24 cm la acoperi\u0219 \u2013 \u00een condi\u021biile \u00een care \u00een \u021bara noastr\u0103 se folosesc grosimi de 8 sau 10 cm. Un alt aspect \u021bine de construc\u021bia de hale cu o \u00een\u0103l\u021bime util\u0103 de 12 metri, \u00een loc de 10 metri, cum se obi\u0219nuie\u0219te \u00een general. \u201eDe asemenea, \u00een standardul nostru folosim luminatoare LED, \u00een absolut toate parcurile industriale, at\u00e2t \u00een cele achizi\u021bionate, \u00een care investim momentan pentru a le aduce la standardele CTP, c\u00e2t \u0219i \u00een zona cl\u0103dirilor nou-dezvoltate\u201d, puncteaz\u0103 reprezentantul companiei. <\/p>\n

Potrivit lui Marian Orzu, de\u0219i aceste specifica\u021bii pot p\u0103rea minore, ele conduc lucrurile spre conceptul de cl\u0103dire \u201everde\u201d, care este tot mai c\u0103utat \u00een pia\u021b\u0103, inclusiv pe segmentul industrial. \u201ePractic, ceea ce \u00eencerc\u0103m s\u0103 facem este s\u0103 sc\u0103dem c\u00e2t mai mult costurile opera\u021bionale ale clien\u021bilor no\u0219tri, la nivel de consum\u201d, precizeaz\u0103 acesta. <\/p>\n

Atmosfer\u0103 de business-park<\/strong>
\nUn alt aspect al inova\u021biei \u021bine de partea de facility management, care \u021binte\u0219te s\u0103 ofere un confort c\u00e2t mai ridicat chiria\u0219ilor. \u201e\u00cencerc\u0103m s\u0103 cre\u0103m cadrul necesar unui business-park, dac\u0103 putem spune a\u0219a, \u00een care oferim chiria\u0219ilor \u0219i c\u00e2teva zone de agrement, \u00een care ei s\u0103 poat\u0103 s\u0103 se relaxeze. Acum discut\u0103m \u0219i despre ideea de a deschide o clinic\u0103 \u00een cadrul parcurilor noastre\u201d, noteaz\u0103 reprezentantul CTP. <\/p>\n

Din punctul de vedere al chiria\u0219ilor, mediul de lucru oferit de parcurile industriale este foarte important. O solu\u021bie propus\u0103 de Rare\u0219 M\u0103cinic\u0103, Managing Director \u00een cadrul Lagermax AED Rom\u00e2nia, ar fi amenajarea unor zone verzi pe acoperi\u0219urile depozitelor. \u201eA\u0219 vedea un interes special \u00een zona de \u00abgreen\u00bb. Gradul de poluare \u00eentr-un parc logistic este foarte ridicat: sunt zeci de camioane, sunt utilaje, sunt tot felul de surse de poluare. Asta a\u0219 vedea ca foarte important: partea de solu\u021bii de reducere a gradului de poluare, a zgomotului, mai mult\u0103 lumin\u0103 \u00een depozite, mai mult\u0103 verdea\u021b\u0103 etc.\u201d, detaliaz\u0103 acesta. <\/p>\n

Office \u0219i retail: de la eficien\u021b\u0103 economic\u0103 la calitate<\/strong>
\n\u00cen ceea ce prive\u0219te dezvoltarea de proiecte office \u0219i de retail, \u00een prezent nu mai conteaz\u0103 doar eficien\u021ba economic\u0103, dezvoltatorii (\u0219i utilizatorii) concentr\u00e2ndu-se foarte mult pe calitatea spa\u021biilor, spune Andrei Lefter, arhitect \u00een cadrul biroului Lef Proiect. Pe fondul concuren\u021bei ridicate (fa\u021b\u0103 de un necesar foarte acut de astfel de proiecte \u00een trecut), calitatea spa\u021biilor \u0219i eficien\u021ba \u00een exploatarea acestora face diferen\u021ba. \u201eEvident c\u0103 toat\u0103 lumea se duce spre cl\u0103diri de birouri de clasa A, \u00een care exist\u0103 un confort vizavi de lumin\u0103, de compartiment\u0103ri, de circula\u021bii, de infrastructur\u0103\u201d, puncteaz\u0103 Lefter. O tendin\u021b\u0103 interesant\u0103, ce izvor\u0103\u0219te din accentul pe experien\u021ba utilizatorului, este cea de \u201edigitalizare\u201d a spa\u021biului fizic, prin dotarea cu tehnologii din ce \u00een ce mai performante, merg\u00e2nd chiar p\u00e2n\u0103 la sisteme de realitate virtual\u0103.<\/p>\n

\nPEX, un nou model de business<\/strong>
\nTot la capitolul inova\u021bii, o solu\u021bie pus\u0103 la dispozi\u021bia b\u0103ncilor, dar \u0219i a consumatorilor finali, este Platforma de Execut\u0103ri Silite, dezvoltat\u0103 de Imobiliare.ro<\/a><\/strong>. Conceput\u0103 ca o sec\u021biune specializat\u0103 a site-ului, aceasta ofer\u0103 institu\u021biilor de credit posibilitatea de a-\u0219i promova propriet\u0103\u021bile din portofoliu at\u00e2t c\u0103tre poten\u021bialii cump\u0103r\u0103tori, c\u00e2t \u0219i c\u0103tre agen\u021bii imobiliari \u2013 totul \u00een baza unui success-fee. Apel\u00e2nd la aceast\u0103 solu\u021bie de promovare a propriet\u0103\u021bilor aflate \u00een executare silit\u0103, b\u0103ncile vor putea fi puse \u00een leg\u0103tur\u0103 cu 1.250 de agen\u021bii imobiliare din Rom\u00e2nia (adic\u0103 mai mult de 80% din total), cu acoperire \u00een circa 900 de localit\u0103\u021bi din \u00eentreaga \u021bar\u0103.\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Inova\u021biile \u00een domeniu sunt determinate nu doar de evolu\u021bia tehnologiei, ci \u0219i de cerin\u021bele clien\u021bilor. \u00cen real-estate-ul autohton, se simte \u00een ultima perioad\u0103 un interes tot mai mare pentru dezvoltarea de proiecte c\u00e2t mai \u201eprietenoase\u201d cu mediul \u2013 \u0219i, implicit, cu… omul. Trendul este vizibil pe toate segmentele pie\u021bei. Imobiliare.ro a organizat recent, \u00een colaborare […]<\/p>\n","protected":false},"author":829,"featured_media":38016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[259],"tags":[1455,1410,1411],"content_author":[],"class_list":{"0":"post-38014","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-stiri","8":"tag-lifestyle","9":"tag-newsletter","10":"tag-principal"},"yoast_head":"\n\u201eVerdele\u201d, trendul momentului \u00een imobiliare! - \u0218tiri - ImoExpert<\/title>\n<meta name=\"description\" content=\"Inova\u021biile \u00een domeniu sunt determinate nu doar de evolu\u021bia tehnologiei, ci \u0219i de cerin\u021bele clien\u021bilor. \u00cen real-estate-ul autohton, se simte \u00een ultima\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" 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