{"id":39172,"date":"2016-11-03T17:11:30","date_gmt":"2016-11-03T15:11:30","guid":{"rendered":"https:\/\/www.imobiliare.ro\/?p=39172"},"modified":"2016-11-03T17:11:30","modified_gmt":"2016-11-03T15:11:30","slug":"cele-mai-noi-destinatii-de-cumparaturi-ale-capitalei","status":"publish","type":"post","link":"https:\/\/www.imobiliare.ro\/imoexpert\/cele-mai-noi-destinatii-de-cumparaturi-ale-capitalei_db\/","title":{"rendered":"Cele mai noi destina\u021bii de cump\u0103r\u0103turi ale Capitalei!"},"content":{"rendered":"

Anumite zone ale ora\u0219ului sunt deja suprasaturate \u00een ceea ce prive\u0219te stocul de spa\u021bii moderne de retail.<\/strong><\/p>\n

Toamna aceasta, \u00een Bucure\u0219ti s-au deschis dou\u0103 noi centre comerciale, pe care pasiona\u021bii de cump\u0103r\u0103turi le pot trece pe lista \u201eobiectivelor\u201d de vizitat p\u00e2n\u0103 la sf\u00e2r\u0219itul anului (\u00een caz c\u0103 nu au f\u0103cut-o deja). Cel dint\u00e2i este centrul comercial ParkLake Plaza, deschis la \u00eenceputul lunii septembrie, iar cel de-al doilea este Veranda Mall, inaugurat la sf\u00e2r\u0219itul s\u0103pt\u0103m\u00e2nii trecute.<\/p>\n

\"la<\/a><\/p>\n

Situat la intersec\u021bia dintre cartierele Titan \u0219i Dristor, ParkLake Plaza (foto jos)<\/strong> a presupus o investi\u021bie de 180 de milioane de euro. Mallul are o suprafa\u021b\u0103 \u00eenchiriabil\u0103 total\u0103 de 70.000 de metri p\u0103tra\u021bi, g\u0103zduie\u0219te peste 200 de magazine \u0219i dispune de 2.450 de locuri de parcare. Din perspectiva mixului de chiria\u0219i, proiectul aduce branduri noi pe pia\u021ba de retail autohton\u0103, precum Forever 21, Play Park, 4F, Greyder, Lanidor \u015fi Lynne.<\/p>\n

\"ParkLake\"<\/a><\/p>\n

O investi\u021bie de 60 de milioane de euro, Veranda Mall (foto jos)<\/strong> se afl\u0103 amplasat tot \u00een estul Capitalei, \u00een zona Bucur-Obor. Proiectul s-a putut dezvolta prin relocarea fabricii de mase plastice \u0219i produse chimice Prodplast, de l\u00e2ng\u0103 pia\u021ba Obor, pe platforma industrial\u0103 Faur. Cu o suprafa\u021b\u0103 \u00eenchiriabil\u0103 de 30.000 de metri p\u0103tra\u021bi, ce include aproximativ 100 de magazine, centrul comercial pune la dispozi\u021bia vizitatorilor o esplanad\u0103 de 15.000 de metri p\u0103tra\u021bi \u0219i aproximativ 1.200 de locuri de parcare.<\/p>\n

\"Veranda<\/a><\/p>\n

4 malluri pe o raz\u0103 de 5-6 kilometri<\/strong>
\nPotrivit datelor companiei de consultan\u021b\u0103 imobiliar\u0103 Colliers International, \u00een urma deschiderii celor dou\u0103 centre comerciale, stocul de retail modern al Capitalei a ajuns la aproximativ 1,16 milioane de metri p\u0103tra\u021bi. Interesant este c\u0103 aproape 40% din aceast\u0103 suprafa\u021b\u0103, respectiv circa 450.000 de metri p\u0103tra\u021bi \u00eenchiriabili, se afl\u0103 \u00een sectoarele 2 \u0219i 3 ale ora\u0219ului.<\/p>\n

Mai exact, \u00een momentul de fa\u021b\u0103, zona de est a Bucure\u0219tiului este acoperit\u0103 de patru centre comerciale moderne \u2013 Mega Mall, ParkLake Plaza, Bucure\u0219ti Mall \u0219i Veranda Mall \u2013, toate amplasate pe o raz\u0103 de cinci-\u0219ase kilometri. \u201eEste greu de estimat impactul pe care noile livr\u0103ri (…) \u00eel vor avea asupra proiectelor existente, \u00eens\u0103 cu siguran\u021b\u0103 modul de operare, flexibilitatea \u0219i adaptabilitatea la nevoile consumatorului, precum \u0219i o comunicare constant\u0103 cu acesta vor fi decisive pentru succesul pe termen lung al fiec\u0103rui centru comercial. De asemenea, conceptele noi de shopping \u0219i de divertisment cu care fiecare centru va veni \u00een \u00eent\u00e2mpinarea consumatorilor, pot spori atractivitatea fiec\u0103rui proiect, durata vizitelor \u0219i preferin\u021ba consumatorilor \u00een favoarea unuia sau a altui centru comercial\u201d, este de p\u0103rere Liana Dumitru, Director Asociat \u00een cadrul departamentului de retail al Colliers International.<\/p>\n

De hypermarketuri ar mai fi loc<\/strong>
\n\u00cen acest context, puncteaz\u0103 reprezentan\u021bii companiei, de\u0219i \u00een Bucure\u0219ti mai este loc de un centru comercial de mari dimensiuni, nu este recomandat ca acesta s\u0103 fie amplasat \u00een sectoarele 2 \u0219i 3, acestea fiind deja saturate \u00een contextul recentelor deschideri. \u201e\u00cen aceste dou\u0103 zone, mai poate fi loc de c\u00e2\u021biva juc\u0103tori pe segmentul hipermarketurilor sau al schemelor de retail cu suprafe\u021be mari pentru produse alimentare, cel mai probabil unul dintre ace\u0219ti juc\u0103tori urm\u00e2nd s\u0103 fie amplasat \u00eentr-un parc de retail sau al\u0103turi de o galerie comercial\u0103 de dimensiuni mici\u201d, subliniaz\u0103 Gabriela Bos\u00eenceanu, Asociat Senior \u00een cadrul departamentului de evaluare \u0219i consultan\u021b\u0103 al Colliers International.<\/p>\n","protected":false},"excerpt":{"rendered":"

Anumite zone ale ora\u0219ului sunt deja suprasaturate \u00een ceea ce prive\u0219te stocul de spa\u021bii moderne de retail. Toamna aceasta, \u00een Bucure\u0219ti s-au deschis dou\u0103 noi centre comerciale, pe care pasiona\u021bii de cump\u0103r\u0103turi le pot trece pe lista \u201eobiectivelor\u201d de vizitat p\u00e2n\u0103 la sf\u00e2r\u0219itul anului (\u00een caz c\u0103 nu au f\u0103cut-o deja). Cel dint\u00e2i este centrul […]<\/p>\n","protected":false},"author":829,"featured_media":39173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[259],"tags":[1455,1410,1411],"content_author":[],"class_list":{"0":"post-39172","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-stiri","8":"tag-lifestyle","9":"tag-newsletter","10":"tag-principal"},"yoast_head":"\nCele mai noi destina\u021bii de cump\u0103r\u0103turi ale Capitalei! - \u0218tiri - ImoExpert<\/title>\n<meta name=\"description\" content=\"Anumite zone ale ora\u0219ului sunt deja suprasaturate \u00een ceea ce prive\u0219te stocul de spa\u021bii moderne de retail. 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