{"id":4193,"date":"2010-04-22T16:21:28","date_gmt":"2010-04-22T13:21:28","guid":{"rendered":"https:\/\/www.imobiliare.ro\/imoexpert\/?p=4193"},"modified":"2010-04-22T16:21:28","modified_gmt":"2010-04-22T13:21:28","slug":"profesionalizarea-agentului-scopul-unei-noi-asociatii-imobiliare","status":"publish","type":"post","link":"https:\/\/www.imobiliare.ro\/imoexpert\/profesionalizarea-agentului-scopul-unei-noi-asociatii-imobiliare_db\/","title":{"rendered":"Profesionalizarea agentului, scopul unei noi asocia\u0163ii imobiliare"},"content":{"rendered":"

\"\"<\/a>Proasp\u0103t \u00eenfiin\u0163ata Asocia\u0163ie a Brokerilor Imobiliari (ABI) are ca obiectiv declarat ap\u0103rarea imaginii brokerului imobiliar <\/strong><\/strong><\/p>\n

\u201eCu to\u0163ii am asistat, de-a lungul timpului, la degradarea imaginii agentului imobiliar\u201d, a declarat Drago\u015f V\u00eelceanu, pre\u015fedintele \u015fi fondatorul Asocia\u0163iei Brokerilor Imobiliari (ABI). Principala cauz\u0103 este faptul c\u0103 pia\u0163a imobiliar\u0103 nu dispune de mecanismele necesare pentru trierea juc\u0103torilor care activeaz\u0103 \u00een domeniu, pentru excluderea agen\u0163ilor neprofesioni\u015fti, pe de o parte, \u015fi pentru perfec\u0163ionarea celor dornici s\u0103 \u00eenve\u0163e, pe de alt\u0103 parte. <\/span><\/strong><\/p>\n

Toat\u0103 aceast\u0103 situa\u0163ie d\u0103uneaz\u0103 grav func\u0163ion\u0103rii normale a pie\u0163ei per ansamblu. \u201eToat\u0103 lumea vrea s\u0103 fac\u0103 afaceri \u00eentr-un mediu c\u00e2t mai prielnic. \u015etiu teoretic ce e de f\u0103cut, dar, practic, nu pot face totul singur\u201d, a subliniat V\u00eelceanu. Acesta a lansat reprezentan\u0163ilor agen\u0163iilor imobiliare invita\u0163ia de a se al\u0103tura noii asocia\u0163ii. Momentan, aceasta num\u0103r\u0103 trei membri fondatori, ce fac parte din consiliul director, c\u0103rora li se adaug\u0103 un comitet executiv format din nou\u0103 persoane.<\/span>
\n
\nPrimul pas: organizarea unor cursuri de trei zile<\/strong>
\n Sub umbrela mai larg\u0103 a gestion\u0103rii rela\u0163iei agentului imobiliar cu societatea, ABI \u00ee\u015fi propune ca obiectiv imediat schimbarea imaginii agentului imobiliar \u00een fa\u0163a consumatorilor. Care sunt ac\u0163iunile concrete prin care va fi atins acest obiectiv? Primul pas \u00een acest sens va fi \u00eenfiin\u0163area unei \u015fcoli de preg\u0103tire a agen\u0163ilor imobiliari. Potrivit pre\u015fedintelui asocia\u0163iei, documenta\u0163ia de acreditare a unor cursuri specializate este preg\u0103tit\u0103 \u015fi a\u015fteapt\u0103 doar aprobarea comitetului executiv pentru a fi depus\u0103. \u00cen 30 de zile aceast\u0103 documenta\u0163ie ar trebui s\u0103 fie aprobat\u0103, dup\u0103 care vor putea \u00eencepe cursurile. Acestea vor dura trei zile \u015fi vor oferi agen\u0163ilor imobiliari o instruire elementar\u0103 despre cadrul legislativ de exercitare a profesiei, despre principiile de marketing imobiliar \u015fi comunicarea cu clientul. Dup\u0103 aceast\u0103 prim\u0103 triere, ce va putea scoate din pia\u0163\u0103 chiar \u015fi 10% dintre agen\u0163ii activi momentan, se vor putea organiza \u015fi cursuri mai \u00eendelungate, de \u015fase luni, spre exemplu. \u201ePoate ar trebui cursuri de mai mult de trei zile, dar \u00een momentul de fa\u0163\u0103 este ce se poate face. Pot s\u0103 am \u0163eluri mult mai m\u0103re\u0163e, dar vreau s\u0103 \u00eencep treaba acum, f\u0103r\u0103 s\u0103 a\u015ftept o lege viitoare\u201d, a subliniat V\u00eelceanu. Acesta a ad\u0103ugat c\u0103 reprezentan\u0163ii ABI nu au formulat deocamdat\u0103 un cod etic al profesiei, \u00eens\u0103 inten\u0163ioneaz\u0103 ca, odat\u0103 cu publicarea de c\u0103tre ASRO (Asocia\u0163ia Rom\u00e2n\u0103 de Standardizare) a variantei rom\u00e2ne\u015fti a standardului imobiliar european, acesta s\u0103 fie adoptat de c\u0103tre asocia\u0163ie. <\/span><\/strong><\/p>\n

Schimbarea \u00eencepe de la interior<\/strong>
\n Care sunt r\u0103spunsurile directe ale agen\u0163ilor imobiliari la aceast\u0103 ini\u0163iativ\u0103 de ap\u0103rare a profesiei pe care o practic\u0103?
\n\u201eE clar c\u0103 avem probleme cu imaginea din cauza lipsei de profesionalizare, iar profesionalizarea nu exist\u0103 pentru c\u0103 nu avem reglementare\u201d, spune Victor Zaharia, Associated Broker Coldwell Banker.
\n\u201eChiar ne facem chiar at\u00e2t de bine treaba \u015fi presa doar minte? Prima dat\u0103 trebuie s\u0103 ne facem curat \u00een propria cas\u0103\u201d, a subliniat Ion C\u0103tu\u0163oiu, general manager Real Time.
\n\u201eCa orice p\u0103dure, avem \u015fi noi usc\u0103turile noastre. Trebuie s\u0103 lucr\u0103m la imaginea agentului, s\u0103 avem grij\u0103 cine ne reprezint\u0103 \u00een strad\u0103\u201d, crede Valentina Stanciu, director general \u00een cadrul Armstrong Imobiliare.
\n\u201eFiecare agen\u0163ie ar trebui s\u0103 porneasc\u0103 din interior, s\u0103-\u015fi educe angaja\u0163ii. Asta ar trebui s\u0103 \u00eenve\u0163e patronii din aceast\u0103 asocia\u0163ie\u201d, consider\u0103 Lucia S\u00eerbu, consilier \u00een cadrul Triada Imobiliare. <\/span><\/strong><\/p>\n

<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Proasp\u0103t \u00eenfiin\u0163ata Asocia\u0163ie a Brokerilor Imobiliari (ABI) are ca obiectiv declarat ap\u0103rarea imaginii brokerului imobiliar \u201eCu to\u0163ii am asistat, de-a lungul timpului, la degradarea imaginii agentului imobiliar\u201d, a declarat Drago\u015f V\u00eelceanu, pre\u015fedintele \u015fi fondatorul Asocia\u0163iei Brokerilor Imobiliari (ABI). Principala cauz\u0103 este faptul c\u0103 pia\u0163a imobiliar\u0103 nu dispune de mecanismele necesare pentru trierea juc\u0103torilor care activeaz\u0103 […]<\/p>\n","protected":false},"author":829,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[259],"tags":[306],"content_author":[],"class_list":{"0":"post-4193","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-stiri","7":"tag-articole"},"yoast_head":"\nProfesionalizarea agentului, scopul unei noi asocia\u0163ii imobiliare - \u0218tiri - ImoExpert<\/title>\n<meta name=\"description\" content=\"Proasp\u0103t \u00eenfiin\u0163ata Asocia\u0163ie a Brokerilor Imobiliari (ABI) are ca obiectiv declarat ap\u0103rarea imaginii brokerului imobiliar \u201eCu to\u0163ii am asistat, de-a\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" 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