{"id":5258,"date":"2010-07-27T15:24:44","date_gmt":"2010-07-27T12:24:44","guid":{"rendered":"https:\/\/www.imobiliare.ro\/imoexpert\/?p=5258"},"modified":"2010-07-27T15:24:44","modified_gmt":"2010-07-27T12:24:44","slug":"placi-ceramice-de-lux-la-pre%c8%9b-de-producator-local","status":"publish","type":"post","link":"https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre%c8%9b-de-producator-local_db\/","title":{"rendered":"Pl\u0103ci ceramice de lux, la pre\u021b de produc\u0103tor local"},"content":{"rendered":"

Compania bulgar\u0103 KAI Group investe\u0219te \u0219ase milioane de euro \u00eentr-o nou\u0103 linie de produc\u021bie, ce permite adaptarea la cerin\u021bele cump\u0103r\u0103torilor. <\/strong><\/p>\n

\u00cen scurt timp, rom\u00e2nii vor putea achizi\u021biona pl\u0103ci ceramice din categoria mediu-lux de import, dar la pre\u021buri \u0219i servicii de produc\u0103tor local. Compania bulgar\u0103 Kai Group, unul dintre principalii juc\u0103tori pe pia\u021ba autohton\u0103 de profil, a anun\u021bat o investi\u021bie de \u0219ase milioane de euro \u00eentr-o nou\u0103 linie de produc\u021bie. \u201eAceast\u0103 investi\u021bie ne va permite s\u0103 dezvolt\u0103m un portofoliu mai complex de produse, oferind o alternativ\u0103 competitiv\u0103 la produsele de tip mediu-lux relizate \u00een Spania \u0219i Italia\u201d, subliniaz\u0103 C\u0103t\u0103lin Rotaru, Country Manager pentru KAI Rom\u00e2nia.<\/p>\n

Capacitate de peste 20 de milioane de metri p\u0103tra\u021bi<\/strong>
\nNoile utilaje vor permite at\u00e2t majorarea cu peste dou\u0103 milioane de metri p\u0103tra\u021bi a capacit\u0103\u021bii de produc\u021bie a fabricii \u2013 de la un total de 18 milioane de metri p\u0103tra\u021bi -, c\u00e2t \u0219i adaptarea la preferin\u021bele actuale ale consumatorilor. Astfel, vor putea fi fabricate formate de gresie por\u021belanat\u0103 de 60×60 cm, \u00een condi\u021biile \u00een care, p\u00e2n\u0103 acum, cele mai mari dimensiuni realizate erau de 50×50 cm \u0219i 30×60 cm pentru gresie \u0219i de 33×50 cm pentru faian\u021b\u0103. Potrivit lui Spas Shopov, CEO Kai Group, adaptarea produselor ca dimensiune \u0219i finisaje vine ca urmare a tendin\u021belor identificate \u00een cadrul celor mai recente t\u00e2rguri de profil desf\u0103\u0219urate \u00een Spania \u0219i Italia. \u00cen acest sens, anul trecut a fost demarat un program de dezvoltare a portofoliului de produse. Compania a mai investit un milion de euro \u00een lansarea unei m\u0103rci proprii de nivel mediu \u0219i lux, denumit\u0103 Progres Ceramica, ce a avut ca rezultat cre\u0219terea v\u00e2nz\u0103rilor.<\/p>\n

Produsele medii \u0219i de lux, 20% din v\u00e2nz\u0103ri <\/strong>
\nInvesti\u021bia anun\u021bat\u0103 de Kai Group dep\u0103\u0219e\u0219te jum\u0103tate din totalul v\u00e2nz\u0103rilor companiei din 2009 pe pia\u021ba din Rom\u00e2nia \u0219i reprezint\u0103 o treime din totalul valorii necesare pentru construc\u021bia unei fabrici noi. \u00cen ultimii zece ani, compania a investit alte 40 de milioane de euro \u00een vederea rentabiliz\u0103rii produc\u021biei. Produsele din categoria mediu-lux reprezint\u0103 20% din v\u00e2nz\u0103rile Kai Group pe Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Compania bulgar\u0103 KAI Group investe\u0219te \u0219ase milioane de euro \u00eentr-o nou\u0103 linie de produc\u021bie, ce permite adaptarea la cerin\u021bele cump\u0103r\u0103torilor. \u00cen scurt timp, rom\u00e2nii vor putea achizi\u021biona pl\u0103ci ceramice din categoria mediu-lux de import, dar la pre\u021buri \u0219i servicii de produc\u0103tor local. Compania bulgar\u0103 Kai Group, unul dintre principalii juc\u0103tori pe pia\u021ba autohton\u0103 de profil, […]<\/p>\n","protected":false},"author":829,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[259],"tags":[306],"content_author":[],"class_list":["post-5258","post","type-post","status-publish","format-standard","hentry","category-stiri","tag-articole"],"yoast_head":"\nPl\u0103ci ceramice de lux, la pre\u021b de produc\u0103tor local - \u0218tiri - ImoExpert<\/title>\n<meta name=\"description\" content=\"Compania bulgar\u0103 KAI Group investe\u0219te \u0219ase milioane de euro \u00eentr-o nou\u0103 linie de produc\u021bie, ce permite adaptarea la cerin\u021bele cump\u0103r\u0103torilor. \u00cen scurt\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre\u021b-de-producator-local_db\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pl\u0103ci ceramice de lux, la pre\u021b de produc\u0103tor local\" \/>\n<meta property=\"og:description\" content=\"Compania bulgar\u0103 KAI Group investe\u0219te \u0219ase milioane de euro \u00eentr-o nou\u0103 linie de produc\u021bie, ce permite adaptarea la cerin\u021bele cump\u0103r\u0103torilor. \u00cen scurt\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre\u021b-de-producator-local_db\/\" \/>\n<meta property=\"og:site_name\" content=\"ImoExpert\" \/>\n<meta property=\"article:published_time\" content=\"2010-07-27T12:24:44+00:00\" \/>\n<meta name=\"author\" content=\"Adriana Dr\u0103gu\u0219in\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adriana Dr\u0103gu\u0219in\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre%c8%9b-de-producator-local_db\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre%c8%9b-de-producator-local_db\/\"},\"author\":{\"name\":\"Adriana Dr\u0103gu\u0219in\",\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/#\/schema\/person\/8c13b0297075010b896471fabf0d7790\"},\"headline\":\"Pl\u0103ci ceramice de lux, la pre\u021b de produc\u0103tor local\",\"datePublished\":\"2010-07-27T12:24:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre%c8%9b-de-producator-local_db\/\"},\"wordCount\":395,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/#organization\"},\"keywords\":[\"articole\"],\"articleSection\":[\"\u0218tiri\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre%c8%9b-de-producator-local_db\/#respond\"]}],\"copyrightYear\":\"2010\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre%c8%9b-de-producator-local_db\/\",\"url\":\"https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre%c8%9b-de-producator-local_db\/\",\"name\":\"Pl\u0103ci ceramice de lux, la pre\u021b de produc\u0103tor local - \u0218tiri - ImoExpert\",\"isPartOf\":{\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/#website\"},\"datePublished\":\"2010-07-27T12:24:44+00:00\",\"description\":\"Compania bulgar\u0103 KAI Group investe\u0219te \u0219ase milioane de euro \u00eentr-o nou\u0103 linie de produc\u021bie, ce permite adaptarea la cerin\u021bele cump\u0103r\u0103torilor. \u00cen scurt\",\"breadcrumb\":{\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre%c8%9b-de-producator-local_db\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre%c8%9b-de-producator-local_db\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre%c8%9b-de-producator-local_db\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Imoradar24\",\"item\":\"https:\/\/www.imoradar24.ro\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ImoExpert\",\"item\":\"https:\/\/www.imobiliare.ro\/imoexpert\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u0218tiri\",\"item\":\"https:\/\/www.imobiliare.ro\/imoexpert\/stiri\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Pl\u0103ci ceramice de lux, la pre\u021b de produc\u0103tor local\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/#website\",\"url\":\"https:\/\/www.imobiliare.ro\/imoexpert\/\",\"name\":\"ImoExpert\",\"description\":\"cele mai importante \u015ftiri din domeniul imobiliar\",\"publisher\":{\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/#organization\"},\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/#organization\",\"name\":\"Imobiliare.ro\",\"alternateName\":\"Realmedia Network SA\",\"url\":\"https:\/\/www.imobiliare.ro\/imoexpert\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.imobiliare.ro\/imoexpert\/wp-content\/uploads\/2025\/05\/imobiliare_logo.png\",\"contentUrl\":\"https:\/\/www.imobiliare.ro\/imoexpert\/wp-content\/uploads\/2025\/05\/imobiliare_logo.png\",\"width\":237,\"height\":29,\"caption\":\"Imobiliare.ro\"},\"image\":{\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/#\/schema\/person\/8c13b0297075010b896471fabf0d7790\",\"name\":\"Adriana Dr\u0103gu\u0219in\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/www.imobiliare.ro\/imoexpert\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ba4762f7517e50e679ed7f11207102d1150120f2f5800c0da98f8a15305bf514?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ba4762f7517e50e679ed7f11207102d1150120f2f5800c0da98f8a15305bf514?s=96&d=mm&r=g\",\"caption\":\"Adriana Dr\u0103gu\u0219in\"},\"jobTitle\":\"Editor\",\"url\":\"https:\/\/www.imobiliare.ro\/imoexpert\/author\/adriana-dragusin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pl\u0103ci ceramice de lux, la pre\u021b de produc\u0103tor local - \u0218tiri - ImoExpert","description":"Compania bulgar\u0103 KAI Group investe\u0219te \u0219ase milioane de euro \u00eentr-o nou\u0103 linie de produc\u021bie, ce permite adaptarea la cerin\u021bele cump\u0103r\u0103torilor. \u00cen scurt","robots":{"index":"index","follow":"follow"},"canonical":"https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre\u021b-de-producator-local_db\/","og_locale":"ro_RO","og_type":"article","og_title":"Pl\u0103ci ceramice de lux, la pre\u021b de produc\u0103tor local","og_description":"Compania bulgar\u0103 KAI Group investe\u0219te \u0219ase milioane de euro \u00eentr-o nou\u0103 linie de produc\u021bie, ce permite adaptarea la cerin\u021bele cump\u0103r\u0103torilor. \u00cen scurt","og_url":"https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre\u021b-de-producator-local_db\/","og_site_name":"ImoExpert","article_published_time":"2010-07-27T12:24:44+00:00","author":"Adriana Dr\u0103gu\u0219in","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Adriana Dr\u0103gu\u0219in","Est. reading time":"2 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre%c8%9b-de-producator-local_db\/#article","isPartOf":{"@id":"https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre%c8%9b-de-producator-local_db\/"},"author":{"name":"Adriana Dr\u0103gu\u0219in","@id":"https:\/\/www.imobiliare.ro\/imoexpert\/#\/schema\/person\/8c13b0297075010b896471fabf0d7790"},"headline":"Pl\u0103ci ceramice de lux, la pre\u021b de produc\u0103tor local","datePublished":"2010-07-27T12:24:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre%c8%9b-de-producator-local_db\/"},"wordCount":395,"commentCount":0,"publisher":{"@id":"https:\/\/www.imobiliare.ro\/imoexpert\/#organization"},"keywords":["articole"],"articleSection":["\u0218tiri"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre%c8%9b-de-producator-local_db\/#respond"]}],"copyrightYear":"2010","copyrightHolder":{"@id":"https:\/\/www.imobiliare.ro\/imoexpert\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre%c8%9b-de-producator-local_db\/","url":"https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre%c8%9b-de-producator-local_db\/","name":"Pl\u0103ci ceramice de lux, la pre\u021b de produc\u0103tor local - \u0218tiri - ImoExpert","isPartOf":{"@id":"https:\/\/www.imobiliare.ro\/imoexpert\/#website"},"datePublished":"2010-07-27T12:24:44+00:00","description":"Compania bulgar\u0103 KAI Group investe\u0219te \u0219ase milioane de euro \u00eentr-o nou\u0103 linie de produc\u021bie, ce permite adaptarea la cerin\u021bele cump\u0103r\u0103torilor. \u00cen scurt","breadcrumb":{"@id":"https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre%c8%9b-de-producator-local_db\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre%c8%9b-de-producator-local_db\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.imobiliare.ro\/imoexpert\/placi-ceramice-de-lux-la-pre%c8%9b-de-producator-local_db\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Imoradar24","item":"https:\/\/www.imoradar24.ro"},{"@type":"ListItem","position":2,"name":"ImoExpert","item":"https:\/\/www.imobiliare.ro\/imoexpert\/"},{"@type":"ListItem","position":3,"name":"\u0218tiri","item":"https:\/\/www.imobiliare.ro\/imoexpert\/stiri\/"},{"@type":"ListItem","position":4,"name":"Pl\u0103ci ceramice de lux, la pre\u021b de produc\u0103tor local"}]},{"@type":"WebSite","@id":"https:\/\/www.imobiliare.ro\/imoexpert\/#website","url":"https:\/\/www.imobiliare.ro\/imoexpert\/","name":"ImoExpert","description":"cele mai importante \u015ftiri din domeniul imobiliar","publisher":{"@id":"https:\/\/www.imobiliare.ro\/imoexpert\/#organization"},"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/www.imobiliare.ro\/imoexpert\/#organization","name":"Imobiliare.ro","alternateName":"Realmedia Network SA","url":"https:\/\/www.imobiliare.ro\/imoexpert\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.imobiliare.ro\/imoexpert\/#\/schema\/logo\/image\/","url":"https:\/\/www.imobiliare.ro\/imoexpert\/wp-content\/uploads\/2025\/05\/imobiliare_logo.png","contentUrl":"https:\/\/www.imobiliare.ro\/imoexpert\/wp-content\/uploads\/2025\/05\/imobiliare_logo.png","width":237,"height":29,"caption":"Imobiliare.ro"},"image":{"@id":"https:\/\/www.imobiliare.ro\/imoexpert\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.imobiliare.ro\/imoexpert\/#\/schema\/person\/8c13b0297075010b896471fabf0d7790","name":"Adriana Dr\u0103gu\u0219in","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.imobiliare.ro\/imoexpert\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ba4762f7517e50e679ed7f11207102d1150120f2f5800c0da98f8a15305bf514?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba4762f7517e50e679ed7f11207102d1150120f2f5800c0da98f8a15305bf514?s=96&d=mm&r=g","caption":"Adriana Dr\u0103gu\u0219in"},"jobTitle":"Editor","url":"https:\/\/www.imobiliare.ro\/imoexpert\/author\/adriana-dragusin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.imobiliare.ro\/imoexpert\/wp-json\/wp\/v2\/posts\/5258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.imobiliare.ro\/imoexpert\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.imobiliare.ro\/imoexpert\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.imobiliare.ro\/imoexpert\/wp-json\/wp\/v2\/users\/829"}],"replies":[{"embeddable":true,"href":"https:\/\/www.imobiliare.ro\/imoexpert\/wp-json\/wp\/v2\/comments?post=5258"}],"version-history":[{"count":0,"href":"https:\/\/www.imobiliare.ro\/imoexpert\/wp-json\/wp\/v2\/posts\/5258\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.imobiliare.ro\/imoexpert\/wp-json\/wp\/v2\/media?parent=5258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.imobiliare.ro\/imoexpert\/wp-json\/wp\/v2\/categories?post=5258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.imobiliare.ro\/imoexpert\/wp-json\/wp\/v2\/tags?post=5258"},{"taxonomy":"content_author","embeddable":true,"href":"https:\/\/www.imobiliare.ro\/imoexpert\/wp-json\/wp\/v2\/content_author?post=5258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}