{"id":65894,"date":"2023-01-10T17:22:40","date_gmt":"2023-01-10T15:22:40","guid":{"rendered":"https:\/\/www.imobiliare.ro\/imoexpert\/?p=65894"},"modified":"2023-01-10T17:22:40","modified_gmt":"2023-01-10T15:22:40","slug":"retrospectiva-anului-2022-si-perspectivele-din-imobiliare-pentru-anul-2023-interviu-cu-alexandru-pricop-managing-partner-residentialist-by-svn-romania","status":"publish","type":"post","link":"https:\/\/www.imobiliare.ro\/imoexpert\/retrospectiva-anului-2022-si-perspectivele-din-imobiliare-pentru-anul-2023-interviu-cu-alexandru-pricop-managing-partner-residentialist-by-svn-romania_db\/","title":{"rendered":"Retrospectiva anului 2022 \u0219i perspectivele din imobiliare pentru anul 2023. Interviu cu Alexandru Pricop, managing partner Residentialist by SVN Romania"},"content":{"rendered":"\n
\"\"
Alexandru Pricop, managing partner Residentialist by SVN Romania<\/figcaption><\/figure>\n\n\n\n

Alexandru Pricop, managing partner Residentialist by SVN Romania, una dintre personalit\u0103\u021bile marcante din sectorul imobiliar face o retrospectiv\u0103 a pie\u021bei imobiliare din Rom\u00e2nia, \u0219i poveste\u0219te despre perspectivele pentru anul 2023, \u00eentr-un interviu acordat platformei Imobiliare.ro.<\/em><\/p>\n\n\n\n


SVN reprezint\u0103 o marc\u0103 pentru segmentul imobiliar comercial, recunoscut\u0103 la nivel global.  Sunte\u021bi puternic implicat \u00een dezvoltarea diviziei free market \u2013 residential rent, de segmentul locuin\u021belor noi \u0219i pia\u021ba locuin\u021belor vechi. Care au fost cele mai mari provoc\u0103ri pe care le-a\u021bi \u00eent\u00e2mpinat \u00een anul 2022? Cum a\u021bi reac\u021bionat \u0219i ce m\u0103suri a\u021bi luat?<\/strong><\/p>\n\n\n\n

Alexandru Pricop (A. P.):<\/strong> 2022 a fost perioada cu cel mai redus nivel de predictibilitate din ultimii ani \u2013 \u0219i asta \u00eentr-un context \u00een care anul 2020 a fost marcat de pandemia Covid-19. Chiar \u0219i a\u0219a, acest an a fost cel mai pu\u021bin previzibil fiind influen\u021bat de \u00eenceperea r\u0103zboiului din Ucraina, care a afectat puternic inten\u021bia de cump\u0103rare a unei locuin\u021be \u2013 cel pu\u021bin \u00een primele luni, fapt care s-a coroborat cu cre\u0219terea infla\u021biei \u0219i cu contextul post pandemic.<\/p>\n\n\n\n

Toate acestea au dus, evident, la o sc\u0103dere semnificativ\u0103 a lead-urilor \u0219i a num\u0103rului de vizion\u0103ri \u00een perioada imediat urm\u0103toare declan\u0219\u0103rii r\u0103zboiului. \u00cen 2022 am mai sesizat, pentru prima oar\u0103 \u00een ultimii ani \u0219i un efect de sezonalitate pe pia\u021ba reziden\u021bial\u0103 din Bucure\u0219ti. Astfel, datele Agen\u021biei Na\u021bionale de Cadastru \u0219i Publicitate Imobiliar\u0103 arat\u0103 c\u0103 num\u0103rul de locuin\u021be v\u00e2ndute \u00een Bucure\u0219ti \u0219i \u00eemprejurimi a sc\u0103zut \u00een august cu 20,5%, comparativ cu august 2021, pe fondul unui num\u0103r ridicat de concedii.<\/p>\n\n\n\n

Cererea \u0219i-a revenit \u00eens\u0103 \u00een ultimele luni, fapt vizibil \u0219i \u00een statisticile oficiale: septembrie a adus un plus anual de 3,4% \u0219i de 19,6% \u00een luna octombrie, din punct de vedere al num\u0103rului de case \u0219i apartamente v\u00e2ndute \u2013 foarte important, baza de raportare este reprezentat\u0103 de 2021, cel mai bun an din istoria recent\u0103 pentru pia\u021ba reziden\u021bial\u0103, deci cre\u0219terile din toamna anului 2022 sunt cu at\u00e2t mai importante. Per ansamblu, pia\u021ba din Bucure\u0219ti \u0219i \u00eemprejurimi este la +9% din punct de vedere al v\u00e2nz\u0103rilor de locuin\u021be \u00een primele 10 luni din 2022 versus perioada similar\u0103 din 2021.<\/p>\n\n\n\n

Am mai sesizat de asemenea c\u0103 o parte din cerere s-a redirec\u021bionat c\u0103tre pia\u021ba secundar\u0103, adic\u0103 locuin\u021be deja finalizate, aflate la a doua schimbare de proprietar. Acest fapt s-a produs ca urmare a cre\u0219terii dob\u00e2nzilor \u0219i a unui nivel ridicat de incertitudine pentru evolu\u021biile pe termen scurt \u0219i mediu. Nu \u00een ultimul r\u00e2nd, trebuie avut \u00een vedere c\u0103 majoritatea tranzac\u021biilor se fac integral cu fonduri din resurse proprii.<\/p>\n\n\n\n

Pia\u021ba secundar\u0103 a crescut astfel \u0219i faptul c\u0103 avem o echip\u0103 numeroas\u0103, format\u0103 din 40 de brokeri care activeaz\u0103 doar pe acest segment, precum \u0219i un portofoliu de peste 1.600 de propriet\u0103\u021bi pe pia\u021ba secundar\u0103 ne-a oferit un avantaj important, put\u00e2nd s\u0103 satisfacem aproape orice dorin\u021b\u0103 a unui poten\u021bial cump\u0103r\u0103tor.<\/p>\n\n\n\n

2022 a fost un an plin de provoc\u0103ri \u0219i din punct de vedere al deciziilor luate. Am \u00eencercat s\u0103 men\u021binem costurile la un nivel c\u00e2t mai sustenabil, suntem foarte aten\u021bi la toate lead-urile existente \u0219i am investit \u00een tehnologie, astfel \u00eenc\u00e2t s\u0103 sprijinim c\u00e2t mai mult brokerii, cu scopul s\u0103 maximiz\u0103m poten\u021bialul de business.<\/p>\n\n\n\n

Ne-am extins de asemenea portofoliul de propriet\u0103\u021bi de pe pia\u021ba secundar\u0103 dar l-am \u0219i diversificat, astfel \u00eenc\u00e2t s\u0103 satisfacem c\u00e2t mai bine dorin\u021bele poten\u021bialilor cump\u0103r\u0103tori.<\/p>\n\n\n\n

De asemenea, am inovat \u0219i am conceput noi produse destinate micilor investitori, anticip\u00e2nd c\u0103 activitatea acestora va cre\u0219te \u00een actualul context infla\u021bionist. Astfel, am lansat servicii de property \u0219i servicii de facility management, prin compania specializat\u0103 Svelppy. \u00cen plus am \u00eenfiin\u021bat departamentul de chirii \u00een cadrul Residentialist by SVN Romania.<\/p>\n\n\n\n

\u00cencepe sau nu declinul pe pia\u021ba locuin\u021belor? La ce s\u0103 ne a\u0219tept\u0103m?<\/strong><\/p>\n\n\n\n

A.P.:<\/strong> Orice rezultat care se va \u00eenregistra \u00een anul 2023 trebuie pus foarte atent \u00eentr-un context mai larg \u0219i anume acela al rezultatelor din ultimii ani. Dac\u0103, spre exemplu, am zburat la nivelul Sta\u021biei Spa\u021biale Interna\u021bionale \u0219i vom fi la nivelul unui avion de croazier\u0103 transatlantic, nu \u00eenseamn\u0103 deloc c\u0103 pia\u021ba s-a pr\u0103bu\u0219it. A\u0219adar, rezultatul care se va \u00eenregistra \u00een 2023 trebuie contextualizat: v\u00e2nz\u0103rile de locuin\u021be din Bucure\u0219ti \u0219i Ilfov sunt, dup\u0103 primele 10 luni din 2022, la un plus de 9% versus perioada similar\u0103 din 2021, care a fost un an record, cu o cre\u0219tere de aproape 37% fa\u021b\u0103 de 2020, care la r\u00e2ndul s\u0103u a adus o cre\u0219tere a v\u00e2nz\u0103rilor de locuin\u021be cu 5,3% fa\u021b\u0103 de anul 2019. Deci, \u00een ultimii trei ani am \u00eenregistrat o cre\u0219tere a v\u00e2nz\u0103rilor de aproape 54%.<\/p>\n\n\n\n

Cred c\u0103 pia\u021ba se va segmenta \u00een urm\u0103toarea perioad\u0103 iar ritmul de cre\u0219tere al pre\u021burilor va \u00eencetini la nivel general. Proprietarii din pia\u021ba secundar\u0103 care nu se vor alinia noilor condi\u021bii de pia\u021b\u0103 nu vor avea nicio \u0219ans\u0103 s\u0103 v\u00e2nd\u0103.<\/p>\n\n\n\n

Care sunt punctele forte ale pie\u021bei imobiliare pentru anul 2022 at\u00e2t pe segmentul vechi, c\u00e2t \u0219i pe cel nou?<\/strong><\/p>\n\n\n\n

A.P.:<\/strong> Accesibilitatea reprezint\u0103 unul dintre principalii piloni ai pie\u021bei reziden\u021biale din Rom\u00e2nia. Datele noastre arat\u0103 c\u0103 pre\u021burile pe segmentul nou din Bucure\u0219ti au crescut cu aproximativ 16% \u00een ultimul an, \u00een timp ce cele de pe segmentul locuin\u021belor finalizate \u00eenainte de 1990 au crescut cu aproximativ 6%. Concomitent, salariul mediu net la nivel na\u021bional s-a majorat cu 13,8%, \u00een timp ce cursul de schimb leu-euro a r\u0103mas stabil.<\/p>\n\n\n\n

Astfel, \u00een luna septembrie \u2013 ultima lun\u0103 cu date disponibile \u00een acest moment privind salariul mediu din Rom\u00e2nia \u2013 erau necesare 103,8 salarii medii la nivel na\u021bional (8,6 ani) pentru a cump\u0103ra un apartament nou cu dou\u0103 camere (50 metri p\u0103tra\u021bi utili) \u00een Bucure\u0219ti, potrivit indexului de profil al SVN Romania. Comparativ, \u00een septembrie 2021 erau necesare 102,3 salarii medii, sau 8,5 ani, pentru a cump\u0103ra acela\u0219i apartament. A se lua \u00een calcul \u0219i c\u0103 veniturile din Bucure\u0219ti sunt semnificativ mai mari.<\/p>\n\n\n\n

Ce \u00eencetine\u0219te activitatea de investi\u021bii? Care sunt principalele preocup\u0103ri ale investitorilor \u00een aceste zile?<\/strong><\/p>\n\n\n\n

A.P.:<\/strong> Yield-urile anuale \u00een euro au un nivel mediu de aproximativ 5% \u0219i pot urca, \u00een unele cazuri, \u00een func\u021bie de criterii \u0219i detalii specifice \u0219i la 6% \u00een unele cazuri. Dac\u0103 avans\u0103m pe palierele superioare ale pie\u021bei reziden\u021biale, unde bugetele de chirii pleac\u0103 de la 5.000 \u2013 6.000 de euro lunar, yield-urile pot sc\u0103dea \u0219i la sub 5%, \u00eens\u0103 aceste propriet\u0103\u021bi au \u0219i o valoare de apreciere mai mare, deci riscurile sunt minime.<\/p>\n\n\n\n

Ce segmente au generat cea mai mare pondere \u00een afacerile SVN Rom\u00e2nia?<\/strong><\/p>\n\n\n\n

A.P.:<\/strong> SVN Romania a \u00eenregistrat \u00een 2021 \u2013 ultimul an cu date financiare disponibile \u2013 o cifr\u0103 de afaceri de 7,7 milioane de euro, clas\u00e2ndu-ne pe treapta a treia \u00een r\u00e2ndul companiilor de consultan\u021b\u0103 imobiliar\u0103 \u2013 de luat \u00een calcul c\u0103 diviziile \u0219i birourile locale ale companiei sunt \u00eenregistrate pe entit\u0103\u021bi fiscale diferite.<\/p>\n\n\n\n

Pentru anul 2022 vs 2021 am estimat o cre\u0219tere de minimum 10%, venit\u0103 \u00een principal din dezvoltarea pe segmentul comercial \u2013 spa\u021bii de birouri \u00een special \u2013 \u0219i din cre\u0219terea activit\u0103\u021bii colegilor care activeaz\u0103 pe segmentul reziden\u021bial, care a generat de altfel cele mai mari venituri.<\/p>\n\n\n\n

Birourile din Bra\u0219ov \u0219i Cluj-Napoca, care ob\u021bin venituri \u00een special din segmentul comercial (tranzac\u021bii de investment, terenuri, spa\u021bii logistice, de birouri \u0219i retail) precum \u0219i colegii care activeaz\u0103 pe segmentul de property management au la r\u00e2ndul lor contribu\u021bii semnificative \u00een afacerile SVN \u00een Rom\u00e2nia.<\/p>\n\n\n\n


Alexandru Pricop a ob\u021binut cu succes numeroase premii, inclusiv Chartered Institute for Securities & Investment (CISI) \u0219i IREM ceea ce arat\u0103 c\u0103 este un adev\u0103rat team player cu o experien\u021b\u0103 vast\u0103 at\u00e2t pe pie\u021bele de dezvoltare, c\u00e2t \u0219i pe pie\u021bele de investi\u021bii. \u00cen cadrul SVN Rom\u00e2nia, Alexandru Pricop ocup\u0103 pozi\u021bia de managing partner Residentialist by SVN Romania.<\/em><\/p>\n\n\n\n

SVN Romania este unul dintre cei mai mari juc\u0103tori activi pe pia\u021ba de consultan\u021b\u0103 imobiliar\u0103 din Rom\u00e2nia \u0219i liderul deta\u0219at al segmentului reziden\u021bial. Compania are \u0219i trei birouri regionale, \u00een Bra\u0219ov, Cluj \u2013 Napoca \u0219i Covasna \u0219i este consultantul \u0219i agentul a peste 15 proiecte reziden\u021biale amplasate \u00een Bucure\u0219ti \u0219i \u00een \u021bar\u0103. SVN International Corp. are peste 200 de birouri \u00een opt \u021b\u0103ri \u0219i regiuni, \u00een care activeaz\u0103 peste 1.600 de consultan\u021bi imobiliari \u0219i personal administrativ.

<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Alexandru Pricop, managing partner Residentialist by SVN Romania, una dintre personalit\u0103\u021bile marcante din sectorul imobiliar face o retrospectiv\u0103 a pie\u021bei imobiliare din Rom\u00e2nia, \u0219i poveste\u0219te despre perspectivele pentru anul 2023, \u00eentr-un interviu acordat platformei Imobiliare.ro. SVN reprezint\u0103 o marc\u0103 pentru segmentul imobiliar comercial, recunoscut\u0103 la nivel global.  Sunte\u021bi puternic implicat \u00een dezvoltarea diviziei free market \u2013 residential rent, de […]<\/p>\n","protected":false},"author":853852,"featured_media":65895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[259],"tags":[],"content_author":[],"class_list":["post-65894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri"],"yoast_head":"\nRetrospectiva anului 2022 \u0219i perspectivele din imobiliare pentru anul 2023. 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