{"id":72845,"date":"2025-06-03T16:22:32","date_gmt":"2025-06-03T13:22:32","guid":{"rendered":"https:\/\/www.imobiliare.ro\/imoexpert\/?p=72845"},"modified":"2025-06-03T16:22:32","modified_gmt":"2025-06-03T13:22:32","slug":"cum-influenteaza-piata-imobiliara-nevoile-familiilor-cu-copii-hils-development-lanseaza-studiul-bucuresti-orasul-parintilor-p","status":"publish","type":"post","link":"https:\/\/www.imobiliare.ro\/imoexpert\/cum-influenteaza-piata-imobiliara-nevoile-familiilor-cu-copii-hils-development-lanseaza-studiul-bucuresti-orasul-parintilor-p_db\/","title":{"rendered":"Cum influen\u021beaz\u0103 pia\u021ba imobiliar\u0103 nevoile familiilor cu copii? HILS Development lanseaz\u0103 studiul Bucure\u0219ti, Ora\u0219ul P\u0103rin\u021bilor\u00a0(P)"},"content":{"rendered":"\n
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HILS Development, lider \u00een domeniul dezvolt\u0103rilor reziden\u021biale \u0219i mixed-use \u00een Bucure\u0219ti, anun\u021b\u0103 rezultatele studiului Bucure\u0219ti, Ora\u0219ul P\u0103rin\u021bilor<\/em> realizat \u00eempreun\u0103 cu Reveal Marketing Research. Raportul face parte din platforma de CSR Life@HILS, prin care HILS Development \u00ee\u0219i asum\u0103 un rol activ \u00een modelarea unei vie\u021bi mai bune pentru comunit\u0103\u021bile din Bucure\u0219ti.\u00a0\u00a0<\/strong><\/p>\n\n\n\n

Studiul \u201eBucure\u0219ti, Ora\u0219ul P\u0103rin\u021bilor\u201d a fost lansat \u00een cadrul unei dezbateri organizate al\u0103turi de UrbanizeHub, la care au participat exper\u021bi \u00een educa\u021bie, urbanism, sector privat \u0219i administra\u021bie public\u0103: Iulia Iana, Director Marketing HILS Development, Paul Moldovan, Viceprimar Sector 6 Bucure\u0219ti, Claudia Oprescu, psihoterapeut \u0219i coordonator Program Siguran\u021b\u0103 Online Salva\u021bi Copiii, \u0219i Gra\u021bian Mih\u0103ilescu, fondator UrbanizeHub, membru \u00een Mission Board-ul European pentru 100 de ora\u0219e verzi \u0219i inteligente.\u00a0\u00a0<\/p>\n\n\n\n

Studiul \u0219i-a propus s\u0103 descopere nevoile de locuire urban\u0103 ale parin\u021bilor din Bucure\u0219ti, privind principalele aspecte ce \u021bin de via\u021ba de zi cu zi a unei familii cu copii \u00een v\u00e2rst\u0103 de p\u00e2n\u0103 la 18 ani: conectivitatea cu ora\u0219ul, timpul liber, s\u0103n\u0103tatea, educa\u021bia \u0219i siguran\u021ba. Rezultatele prezint\u0103 \u00een ce m\u0103sur\u0103 Bucure\u0219tiul, cel mai important centru de dezvoltare al \u021b\u0103rii, ofer\u0103 un mediu prietenos \u0219i s\u0103n\u0103tos de dezvoltare pentru p\u0103rin\u021bi \u0219i copii, adaptat fiec\u0103rei etape din via\u021b\u0103, c\u00e2t \u0219i o privire de ansamblu a modului \u00een care parentalitatea poate influen\u021ba dinamica pie\u021bei imobiliare. <\/p>\n\n\n\n

\u201eLa HILS Development ne-am asumat misiunea de a construi responsabil \u0219i de a oferi un trai urban de calitate unui num\u0103r c\u00e2t mai mare de locuitori din Bucure\u0219ti. Astfel, transform\u0103m proiectele noastre reziden\u021biale \u00een comunit\u0103\u021bi \u00een care toate genera\u021biile pot tr\u0103i \u0219i se pot dezvolta s\u0103n\u0103tos \u0219i armonios. Prin acest demers ne-am propus s\u0103 afl\u0103m cum percep p\u0103rin\u021bii bucure\u0219teni ora\u0219ul \u0219i cum putem r\u0103spunde mai bine nevoilor lor \u00een cadrul propriilor noastre comunit\u0103\u021bi. Ca lider \u00een proiecte imobiliare mixed-use de mari dimensiuni, suntem permanent conecta\u021bi la dinamica vie\u021bii urbane \u0219i la planurile de viitor ale locuitorilor din ansamblurile noastre, din prezent sau din viitor\u201d, <\/em>afirm\u0103 Iulia Iana Director Marketing HILS Development.\u00a0<\/p>\n\n\n\n

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\u201eP\u0103rin\u021bii din Bucure\u0219ti sunt din ce \u00een ce mai aten\u021bi la nevoile locative \u0219i la provoc\u0103rile ora\u0219ului, cum ar fi aglomera\u021bia, siguran\u021ba cartierului sau calitatea aerului. Studiul eviden\u021biaz\u0103 tendin\u021ba clar\u0103 a acestora de a c\u0103uta locuin\u021be care s\u0103 ofere un confort sporit \u0219i acces la facilit\u0103\u021bi care sus\u021bin o via\u021b\u0103 de familie echilibrat\u0103\u201d,<\/em> a declarat Marius Luican, General Manager Reveal Marketing Research. <\/p>\n\n\n\n

\u201eNoi, la UrbanizeHub, \u00eencuraj\u0103m parteneriatele \u0219i guvernan\u021ba urban\u0103, ceea ce \u00eenseamn\u0103 c\u0103 la dezvoltarea unui ora\u0219 trebuie s\u0103 participe to\u021bi stakeholderii importan\u021bi: academic, business \u0219i administra\u021bie. Cu c\u00e2t acest mecanism de colaborare func\u021bioneaz\u0103 mai eficient, cu at\u00e2t ora\u0219ul devine mai prietenos cu locuitorii s\u0103i. Trebuie s\u0103 \u00een\u021belegem c\u0103 rolul administra\u021biei este unul strategic, de viziune, dezvoltare \u0219i planificare, dar dezvoltarea se face cu to\u021bi actorii importan\u021bi din ora\u0219. Colaborarea e cheia dezvolt\u0103rii urbane sustenabile. Pe viitor, fonduri de investi\u021bii \u0219i parteneri priva\u021bi vor fi implicate activ \u00een dezvoltarea sustenabil\u0103 a ora\u0219elor astfel \u00eenc\u00e2t acestea s\u0103 devin\u0103 mult mai prietenoase cu locuitorii lor, indiferent c\u0103 ace\u0219tia sunt p\u0103rin\u021bi sau copii. Ora\u0219ele, \u00een viziunea noastr\u0103, trebuie s\u0103 fie spa\u021bii dedicate comunit\u0103\u021bilor\u201d, <\/em>a declarat Gra\u021bian Mih\u0103ilescu, fondator UrbanizeHub \u0219i Mission Board Member 100 Climate Neutral and Smart Cities European Commission <\/p>\n\n\n\n

Opinia p\u0103rin\u021bilor despre cele mai importante probleme din Bucure\u0219ti <\/strong> <\/p>\n\n\n\n

P\u0103rin\u021bii au identificat 3 probleme principale la nivelul ora\u0219ului, la mare distan\u021b\u0103 de alte aspecte analizate: aglomera\u021bia rutier\u0103 (37%), calitatea aerului (31%) \u0219i siguran\u021ba pe str\u0103zi (15%). Al\u0103turi de acestea, p\u0103rin\u021bii au mai mentionat parcuri \u0219i spa\u021bii verzi insuficiente, mijloace de transport \u00een comun nepotrivite unui p\u0103rinte cu copil\/ copii, lipsa cluburilor de educa\u021bie non-formal\u0103, num\u0103rul redus de cre\u0219e \u0219i gr\u0103dini\u021be, locuri de joac\u0103 insuficiente \u0219i altele.  P\u0103rin\u021bii care nu conduc \u00een mod frecvent identific\u0103 acelea\u0219i trei probleme la nivelul Bucure\u0219tiului \u00eens\u0103 le prioritizeaz\u0103 diferit \u0219i pun calitatea aerului pe locul 1 \u00een top. <\/p>\n\n\n\n

At\u00e2t p\u0103rin\u021bii foarte tineri c\u00e2t \u0219i p\u0103rin\u021bii mai maturi, peste 55 de ani consider\u0103 \u00een cea mai mare m\u0103sur\u0103 c\u0103 siguran\u021ba pe str\u0103zi este una din problemele Bucure\u0219tiului.  <\/p>\n\n\n\n

Bucure\u0219tiul prietenos cu copiii, prin ochii p\u0103rin\u021bilor<\/strong> <\/p>\n\n\n\n

87% dintre p\u0103rin\u021bi consider\u0103 c\u0103 Bucure\u0219tiul este un ora\u0219 prietenos cu p\u0103rin\u021bii \u0219i copiii. Dintre cei cu un nivel sc\u0103zut de satisfac\u021bie, cei mai mul\u021bi sunt p\u0103rin\u021bii tineri, cu v\u00e2rste cuprinse \u00eentre 18 \u0219i 24 de ani (20%) iar printre cei mai mul\u021bumi\u021bi sunt p\u0103rin\u021bii cu v\u00e2rste cuprinse \u00eentre 35 \u0219i 44 de ani (31%). Cei mai mul\u021bi p\u0103rin\u021bi de peste 55 de ani (69%) consider\u0103 Bucure\u0219tiul oarecum prietenos. <\/p>\n\n\n\n

Aproape jum\u0103tate din p\u0103rin\u021bii maturi consider\u0103 c\u0103 Bucure\u0219tiul nu este deloc benefic pentru s\u0103n\u0103tate, totu\u0219i, 7 din 10 dintre ei sunt mul\u021bumi\u021bi de accesul la servicii medicale \u00een proximitatea locuin\u021bei.\u00a0<\/p>\n\n\n\n

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P\u0103rin\u021bii cu mai mult de 3 copii manifest\u0103 cele mai ridicate niveluri de mul\u021bumire cu privire la acomodarea nevoilor familiilor cu copii mici \u00een spa\u021biile publice (50%), accesul la locurile de joac\u0103 (60%) \u0219i beneficiile ora\u0219ului asupra s\u0103n\u0103t\u0103\u021bii (40%). Totodat\u0103, ei \u00ee\u0219i manifest\u0103 \u00een cea mai mare m\u0103sur\u0103 nemul\u021bumirea fa\u021b\u0103 de posibilitatea de a transporta copiii la centrele de educa\u021bie folosind bicicleta\/ bicicleta de tip cargo (80%), fa\u021b\u0103 de accesul la parcuri \u0219i spa\u021bii care le \u00eembun\u0103t\u0103\u021be\u0219te calitatea vie\u021bii (50%) \u0219i fa\u021b\u0103 de posibilitatea ca cel mic s\u0103 se joace singur \u00een apropierea casei sau \u00een cartier (70%). <\/p>\n\n\n\n

V\u00e2rsta copiilor la care p\u0103rin\u021bii par c\u0103 resimt nivelurile cele mai sc\u0103zute de satisfac\u021bie este intervalul 11 \u2013 15 ani. Ace\u0219tia sunt nemul\u021bumi\u021bi de disponibilitatea parcurilor \u0219i spa\u021biilor verzi din proximitate care cresc calitatea vie\u021bii (45%), de accesul la cluburi de educa\u021bie non-formal\u0103 (69%) \u0219i de calitatea aerului (83%), locuri de joac\u0103 adecvate v\u00e2rstei (34%), posibilitatea de practica sporturi al\u0103turi de copii, \u00eentr-un mediu organizat (45%). <\/p>\n\n\n\n

Cum influen\u021beaz\u0103 pia\u021ba imobiliar\u0103 nevoile familiilor cu copii<\/strong> <\/p>\n\n\n\n

8 din 10 responden\u021bi declar\u0103 c\u0103 sunt dispu\u0219i s\u0103 achizi\u021bioneze o locuin\u021b\u0103 nou\u0103 care s\u0103 corespund\u0103 nevoilor familiei, odat\u0103 cu apari\u021bia copiilor.  <\/p>\n\n\n\n

Alegerea locuin\u021bei este influen\u021bat\u0103 semnificativ de statutul de p\u0103rinte. 83% dintre p\u0103rin\u021bi inten\u021bioneaz\u0103 s\u0103 \u00ee\u0219i schimbe locuin\u021ba dup\u0103 apari\u021bia copiilor. Majoritatea celor care doresc s\u0103 cumpere o cas\u0103 nou\u0103 vor un spa\u021biu mai generos (58%), 15 % \u00ee\u0219i doresc o zon\u0103 care le ofer\u0103 facilit\u0103\u021bile necesare unei familii cu copii iar 10% consider\u0103 c\u0103 Bucure\u0219tiul nu le ofer\u0103 cadrul necesar pentru a cre\u0219te \u00een armonie un copil. Dintre cei care inten\u021bioneaz\u0103 s\u0103 se mute pentru a acomoda mai bine nevoile unei familii cu copii, 38% prefer\u0103 s\u0103 v\u00e2nd\u0103 locuin\u021ba actual\u0103 iar 41% sunt dispu\u0219i s\u0103 cumpere o locuin\u021b\u0103 nou\u0103 \u0219i s\u0103 o \u00eenchirieze pe cea veche.<\/p>\n\n\n\n

\u00a0<\/p>\n\n\n\n

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Nevoia de mai mult spa\u021biu este resim\u021bit\u0103 \u00een mod deosebit de p\u0103rin\u021bii tineri (65% dintre cei cu v\u00e2rste \u00eentre 25 \u0219i 34 de ani) \u0219i de p\u0103rin\u021bii cu doi copii (65%). C\u00e2nd vine vorba de a vinde actuala locuin\u021b\u0103 pentru una nou\u0103, majoritatea sunt p\u0103rin\u021bi cu v\u00e2rste de peste 55 de ani, 70% dintre ei aleg\u00e2nd aceast\u0103 variant\u0103. Pe de alt\u0103 parte, p\u0103rin\u021bii \u00eentre 45 \u0219i 55 de ani prefer\u0103, \u00een propor\u021bie de 54%, s\u0103 \u00eenchirieze locuin\u021ba veche \u00een timp ce cump\u0103r\u0103 una nou\u0103. De asemenea, 46% dintre p\u0103rin\u021bii cu v\u00e2rste peste 55 de ani nu sunt dispu\u0219i s\u0103 se mute, fiind mul\u021bumi\u021bi de zona \u00een care locuiesc deja. <\/p>\n\n\n\n

Cele mai importante criterii privind alegerea locuin\u021bei din perspectiva p\u0103rin\u021bilor<\/strong> <\/p>\n\n\n\n

\u00cen topul criteriilor se afl\u0103 num\u0103rul de camere, un aspect important pentru 8 din 10 p\u0103rin\u021bi care inten\u021bioneaz\u0103 s\u0103 se mute \u00eentr-o nou\u0103 locuin\u021b\u0103. Pre\u021bul reprezint\u0103, de asemenea, un factor determinant pentru trei sferturi dintre cump\u0103r\u0103tori, urmat de structura de rezisten\u021b\u0103 a cl\u0103dirii \u0219i dimensiunea spa\u021biului, care influen\u021beaz\u0103 decizia a 7 din 10 persoane. \u00cen continuare, compartimentarea locuin\u021bei este un aspect relevant pentru dou\u0103 treimi dintre cei care achizi\u021bioneaz\u0103 un apartament, iar jum\u0103tate prefer\u0103 cl\u0103dirile noi, construite recent.\u00a0<\/p>\n\n\n\n

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\u00cen ceea ce prive\u0219te alegerea cartierului, factorii care joac\u0103 un rol semnificativ sunt leg\u0103tura cu mijloacele de transport, care ofer\u0103 o bun\u0103 conexiune cu ora\u0219ul, un criteriu important pentru 67% dintre responden\u021bi, la mica distan\u021b\u0103 de reputa\u021bia cartierului (66%), iar accesul la parcuri \u0219i spa\u021bii verzi din cartier influen\u021beaz\u0103 65% dintre deciziile de alegere. Gradul de siguran\u021b\u0103 al zonei \u0219i facilit\u0103\u021bile comerciale disponibile sunt, de asemenea, factori semnificativi, av\u00e2nd un impact asupra a 63%, respectiv 61% dintre cump\u0103r\u0103tori. <\/p>\n\n\n\n

Topul celor mai prietenoase cartiere din Bucure\u0219ti, \u00een percep\u021bia p\u0103rin\u021bilor<\/strong> <\/p>\n\n\n\n

Pallady, o zon\u0103 din Bucure\u0219ti aflat\u0103 \u00een plin\u0103 dezvoltare \u0219i transformare \u00een ultimii ani, se afl\u0103 pe locul 5 \u00een topul celor mai prietenoase cartiere din Bucure\u0219ti, men\u021bionat de 23% dintre p\u0103rin\u021bi. Ansamblurile HILS Development locuite, din zona de est a capitalei, \u00eensumeaz\u0103 acum o comunitate de peste 8000 de oameni, cu poten\u021bial de a ajunge la 24.000 de persoane la finalizarea tuturor proiectelor \u00een curs de dezvoltare. HILS Development a contribuit la dezvoltarea acestei zone prin \u0219ase proiecte reziden\u021biale large scale pe care le gestioneaz\u0103 \u00een aceast\u0103 parte a Bucure\u0219tiului. Pe acela\u0219i loc, p\u0103rin\u021bii au men\u021bionat Titan, Baba Novac, Camil Ressu, cartiere aflate \u00een proximitate.\u00a0\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Primele locuri ale topului sunt ocupate de cartierul Aviatorilor, Doroban\u021bi, Prim\u0103verii, Kiseleff pe locul 1 (42%), B\u0103neasa, Pipera, Expozi\u021biei, Her\u0103str\u0103u (36%) pe locul 2, Grivi\u021bei, Ion Mihalache, Domenii, 1 Mai, Turda (27%) pe locul 3, Drumul Taberei, Viilor, Drumul S\u0103rii (25%) pe locul 4.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

HILS Development, lider \u00een domeniul dezvolt\u0103rilor reziden\u021biale \u0219i mixed-use \u00een Bucure\u0219ti, anun\u021b\u0103 rezultatele studiului Bucure\u0219ti, Ora\u0219ul P\u0103rin\u021bilor realizat \u00eempreun\u0103 cu Reveal Marketing Research. Raportul face parte din platforma de CSR Life@HILS, prin care HILS Development \u00ee\u0219i asum\u0103 un rol activ \u00een modelarea unei vie\u021bi mai bune pentru comunit\u0103\u021bile din Bucure\u0219ti.\u00a0\u00a0 Studiul \u201eBucure\u0219ti, Ora\u0219ul P\u0103rin\u021bilor\u201d a […]<\/p>\n","protected":false},"author":821,"featured_media":72852,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[259],"tags":[337,2207],"content_author":[],"class_list":{"0":"post-72845","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-stiri","8":"tag-bucuresti","9":"tag-hils-development"},"yoast_head":"\nCum influen\u021beaz\u0103 pia\u021ba imobiliar\u0103 nevoile familiilor cu copii? 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