{"id":75953,"date":"2026-05-25T08:49:17","date_gmt":"2026-05-25T05:49:17","guid":{"rendered":"https:\/\/www.imobiliare.ro\/imoexpert\/?p=75953"},"modified":"2026-05-25T09:56:42","modified_gmt":"2026-05-25T06:56:42","slug":"de-ce-nu-se-vand-apartamentele-din-unele-ansambluri-rezidentiale","status":"publish","type":"post","link":"https:\/\/www.imobiliare.ro\/imoexpert\/de-ce-nu-se-vand-apartamentele-din-unele-ansambluri-rezidentiale_db\/","title":{"rendered":"De ce nu se v\u00e2nd apartamentele din unele ansambluri reziden\u021biale?"},"content":{"rendered":"\n
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Sursa foto: Profit.ro<\/em><\/figcaption><\/figure>\n\n\n\n

Oamenii sunt atra\u0219i de lucrurile pe care le cunosc, iar acest sentiment de familiaritate joac\u0103 un rol extrem de important inclusiv \u00een achizi\u021bia unei locuin\u021be. Este mai dificil dec\u00e2t ai crede s\u0103 convingi, de exemplu, un bucure\u0219tean care a locuit ani de zile \u00een Drumul Taberei s\u0103 se mute acum \u00een Pantelimon, doar pentru c\u0103 aici s-a construit un proiect reziden\u021bial care bifeaz\u0103 multe dintre cerin\u021bele lui. Devine, astfel, vital s\u0103-\u021bi cuno\u0219ti \u00eendeaproape poten\u021bialii cump\u0103r\u0103tori, preferin\u021bele lor, dar \u0219i for\u021ba lor de a ob\u021bine finan\u021bare, mai ales \u00een perioade precum cea pe care o travers\u0103m acum.<\/strong><\/p>\n\n\n\n

„Exist\u0103 studii psihologice care arat\u0103 c\u0103 familiaritatea joac\u0103 un rol foarte important \u00een alegerile pe care le facem, mai ales \u00een zona de imobiliare. Cu toate acestea, am observat c\u0103 \u00een Rom\u00e2nia sunt foarte mul\u021bi dezvoltatori care privesc pia\u021ba ca pe un tot unitar. Se g\u00e2ndesc – voi face un proiect \u00een aceast\u0103 zon\u0103 pentru c\u0103 \u00een Bucure\u0219ti sunt zeci de mii de poten\u021biali clien\u021bi. Situa\u021bia nu st\u0103 a\u0219a. Clien\u021bii sunt foarte concentra\u021bi pe anumite zone \u0219i foarte greu \u00eei duci dintr-una \u00een alta din aceast\u0103 cauz\u0103”, a explicat R\u0103zvan Ionescu, CCO Imobiliare.ro \u00een cadrul conferin\u021bei organizate de Profit.ro cu tema „Imobiliarele se rescriu: Investitori noi, reguli noi, oportunit\u0103\u021bi noi”.<\/p>\n\n\n\n

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Sursa foto: Profit.ro<\/em><\/figcaption><\/figure>\n\n\n\n

\u00cen opinia sa, aceast\u0103 lips\u0103 de calibrare a num\u0103rului de cump\u0103r\u0103tori poten\u021biali dintr-o anumit\u0103 zon\u0103 cu pre\u021bul pentru care sunt scoase la v\u00e2nzare locuin\u021bele este principalul motiv pentru care \u00eentr-unele dintre proiectele reziden\u021biale apartamentele nu se v\u00e2nd.<\/p>\n\n\n\n

„Vedem foarte mul\u021bi dezvoltatori surprin\u0219i \u00een zona de sud a Bucure\u0219tiului care zic – da, dar noi vindeam anul trecut zeci de apartamente pe lun\u0103, iar acum nu mai vindem nici unul. \u00cencerc\u0103m s\u0103 le explic\u0103m – vindea\u021bi pentru c\u0103 avea\u021bi un num\u0103r de cump\u0103r\u0103tori care se uitau la locuin\u021bele respective \u0219i erau potrivi\u021bi pe oferta voastr\u0103. \u00cen momentul \u00een care voi a\u021bi crescut cu 30%-40% pre\u021bul, acel grup de cump\u0103r\u0103tori a \u00eencetat s\u0103 mai existe. Ei nu mai sunt pentru produsul vostru. Acest aspect este foarte pu\u021bin luat \u00een calcul”, a mai ad\u0103ugat CCO-ul Imobiliare.ro \u00een cadrul conferin\u021bei Profit.ro.<\/p>\n\n\n\n

„Evident, dac\u0103 e\u0219ti un dezvoltator mare \u0219i ai un brand recunoscut pe pia\u021b\u0103, \u00ee\u021bi va fi mai u\u0219or \u00een momentul \u00een care num\u0103rul de cump\u0103r\u0103tori se diminueaz\u0103 pentru c\u0103 ei vor merge c\u0103tre cei pe care \u00eei cunosc”, a mai ad\u0103ugat el.<\/p>\n\n\n\n

R\u0103zvan Ionescu este de p\u0103rere c\u0103 \u00een aceast\u0103 perioad\u0103 marcat\u0103 de volatilitate \u00een mai multe puncte de vedere, este cu at\u00e2t mai important s\u0103-\u021bi faci temele corect, atunci c\u00e2nd vine vorba de cunoa\u0219terea clientului final c\u0103ruia te adresezi.<\/p>\n\n\n\n

„Este important s\u0103-\u021bi cuno\u0219ti segmentul de pia\u021b\u0103, s\u0103 cuno\u0219ti cine sunt oamenii care vin la tine, care sunt capacit\u0103\u021bile lor de a ob\u021bine finan\u021bare, ce se \u00eent\u00e2mpl\u0103 cu finan\u021barea \u0219i s\u0103-\u021bi dai seama din timp c\u0103 dac\u0103 ai crescut pre\u021bul cu 30% din 10.000 de poten\u021biali clien\u021bi r\u0103m\u00e2i cu 2.000 \u0219i te ba\u021bi cu to\u021bi pe ei. Dac\u0103 vrei cu adev\u0103rat s\u0103 \u0219tii cine caut\u0103 o locuin\u021b\u0103 \u00een zona ta pe segmentul de pre\u021b pe care \u00eel \u021binte\u0219ti, datele sunt disponibile. Trebuie doar s\u0103 le ceri”, a conchis Ionescu.<\/p>\n\n\n\n

CITE\u0218TE \u0218I:<\/strong><\/p>\n\n\n\n

Marile probleme ale dezvoltatorilor \u00een 2026. Stoichin\u0103: \u201ePia\u021ba ar ar\u0103ta mai r\u0103u, dac\u0103 ar fi mai multe dezvolt\u0103ri \u00een Bucure\u0219ti\u201d<\/a><\/strong><\/p>\n\n\n\n

Cum vede un dezvoltator cu peste 2.000 de apartamente la v\u00e2nzare pia\u021ba imobiliar\u0103? \u201eNu ne dorim cre\u0219teri de pre\u021b foarte mari\u201d<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

S\u0103-\u021bi cuno\u0219ti cu adev\u0103rat clientul devine mai important ca oric\u00e2nd, dac\u0103 vrei s\u0103 ai succes \u00een v\u00e2nz\u0103ri.<\/p>\n","protected":false},"author":5891,"featured_media":76113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2490],"tags":[2120,2412],"content_author":[],"class_list":{"0":"post-75953","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-profesionisti","8":"tag-bucuresti-3","9":"tag-razvan-ionescu"},"yoast_head":"\nDe ce nu se v\u00e2nd apartamentele din unele ansambluri reziden\u021biale? - Profesioni\u0219ti - ImoExpert<\/title>\n<meta name=\"description\" content=\"S\u0103-\u021bi cuno\u0219ti cu adev\u0103rat clientul devine mai important ca oric\u00e2nd, dac\u0103 vrei s\u0103 ai succes \u00een v\u00e2nz\u0103ri.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link 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