{"id":7603,"date":"2010-11-17T16:35:24","date_gmt":"2010-11-17T13:35:24","guid":{"rendered":"https:\/\/www.imobiliare.ro\/?p=7603_db\/"},"modified":"2010-11-17T16:35:24","modified_gmt":"2010-11-17T13:35:24","slug":"anul-expansiunii-pentru-lanturile-de-francize-imobiliare","status":"publish","type":"post","link":"https:\/\/www.imobiliare.ro\/imoexpert\/anul-expansiunii-pentru-lanturile-de-francize-imobiliare_db\/","title":{"rendered":"Anul expansiunii pentru lan\u0163urile de francize imobiliare"},"content":{"rendered":"

\u00cen 2011, Re\/Max \u015fi Century 21 Rom\u00e2nia au \u00een plan acordarea mai multor licen\u0163e de func\u0163ionare dec\u00e2t \u00een ultimii doi ani la un loc. <\/strong><\/p>\n

Dup\u0103 o bun\u0103 perioad\u0103 \u00een care \u015fi-au \u0163inut cele mai bune arme de atac la p\u0103strare, lan\u0163urile de francize imobiliare de pe pia\u0163a autohton\u0103 pun la cale mari strategii ofensive pentru 2011. \u201ePentru anul viitor ne propunem s\u0103 acord\u0103m \u00eenc\u0103 cinci noi licen\u0163e \u00een Bucure\u015fti, fiind deja \u00een discu\u0163ii avansate cu doi poten\u0163iali membri\u201d, subliniaz\u0103 Gabriel Alexandru, vicepre\u015fedintele Century 21 Rom\u00e2nia. La r\u00e2ndul s\u0103u, Adrian \u015ei\u015fchin, Broker\/Owner al lan\u0163ului Re\/Max, spune c\u0103 pentru 2011 are \u00een plan acordarea a \u015fase noi francize pentru agen\u0163ii imobiliare.<\/p>\n

Raportat la obiectivele de mai sus, mi\u015fc\u0103rile din ultimii doi ani ale juc\u0103torilor de pe aceast\u0103 pia\u0163\u0103 au fost mult mai timide. Astfel, la re\u0163eaua Re\/Max s-au ad\u0103ugat \u00een 2009 dou\u0103 agen\u0163ii, iar anul acesta niciuna. Pe de alt\u0103 parte, un total de patru agen\u0163ii din Bucure\u015fti au primit licen\u0163a Century 21 \u00een ultimii doi ani \u2013 dou\u0103 \u00een 2009 \u015fi alte dou\u0103 \u00een 2010. Cea din urm\u0103 dintre acestea, agen\u0163ia Century 21 New Age, urmeaz\u0103 a fi deschis\u0103 luna viitoare, \u00een cartierul Pantelimon.<\/p>\n

\"\"<\/a>Pe cont propriu, dar nu de unul singur<\/strong>
\nAsemenea planuri de expansiune pot p\u0103rea cu u\u015furin\u0163\u0103 prea \u00eendr\u0103zne\u0163e \u00eentr-un context \u00eenc\u0103 dificil pentru pia\u0163\u0103. Reprezentan\u0163ii ambelor re\u0163ele de francize sus\u0163in \u00eens\u0103, la unison, c\u0103 perioada actual\u0103 este una propice pentru extindere. \u201eFiecare juc\u0103tor ia o decizie – fie de a fi de unul singur sau de a face parte dintr-un grup. \u00cen general, \u00een momente de criz\u0103 \u00ee\u0163i dore\u015fti s\u0103 ai afacerea ta, dar s\u0103 nu fii de unul singur\u201d, motiveaz\u0103 \u015ei\u015fchin. Pe de alt\u0103 parte, Gabriel Alexandru este de p\u0103rere c\u0103 tocmai momentul de fa\u0163\u0103 este cel mai potrivit pentru a schimba mentalit\u0103\u0163ile din pia\u0163a imobiliar\u0103, pentru a trece de la intermediere la reprezentare \u015fi pentru a profesionaliza acest domeniu de activitate<\/a>. Toate acestea sunt transform\u0103ri absolut necesare \u00een contextul \u00een care consumatorul are a\u015ftept\u0103ri din ce \u00een ce mai \u00eenalte <\/a>privind standardul serviciilor imobiliare. \u201ePentru a te ridica la nivelul acestor a\u015ftept\u0103ri, trebuie s\u0103 \u015ftii pe cine \u015fi cum s\u0103 recrutezi, cum \u015fi ce programe de training s\u0103 implementezi \u00een cadrul agen\u0163iei tale, trebuie s\u0103 cuno\u015fti tehnicile \u015fi metodele de recunoa\u015ftere \u015fi premiere a agen\u0163ilor. Toate acestea \u00eenseamn\u0103 know-how, pe care \u00eel po\u0163i acumula \u00een timp sau \u00eel po\u0163i accesa prin afilierea la o franciz\u0103 imobiliar\u0103 de renume mondial\u201d, explic\u0103 vicepre\u015fedintele Century 21.<\/p>\n

Agen\u0163iile cu experien\u0163\u0103, atrase de un brand interna\u0163ional <\/strong>
\nCe gen de agen\u0163ii se \u00eendreapt\u0103, de regul\u0103, spre afilierea la un lan\u0163 de francize interna\u0163ional? \u00cen ultimii doi ani, targetul Re\/Max a fost reprezentat de companii deja prezente \u00een pia\u0163\u0103, cu experien\u0163\u0103, \u015fi nu de firme nou-\u00eenfiin\u0163ate. \u201eAceast\u0103 categorie se \u00eendreapt\u0103 spre un brand cunoscut din mai multe motive: renumele interna\u0163ional, resursele de instruire, acces la sisteme informa\u0163ionale de ultim\u0103 genera\u0163ie, modelul de afaceri, profitabilitate, cre\u015fterea cifrei de afaceri pe un model verificat, sustenabil\u201d, arat\u0103 \u015ei\u015fchin.<\/p>\n

Aceea\u015fi strategie este aplicat\u0103 \u015fi de lan\u0163ul Century 21. Astfel, toate licen\u0163ele acordate \u00een ultimii doi ani au constat \u00een reconversia unor firme deja existente, care s-au pliat pe profilul cerut de companie. \u201eSegmentul de agen\u0163ii imobiliare ce activeaz\u0103 deja pe pia\u0163\u0103 are cea mai mare nevoie de o schimbare a strategiei<\/a> pentru a se adapta la cerin\u0163ele pie\u0163ei, schimbare ce se poate realiza mai eficient \u015fi mai repede prin afilierea la un brand interna\u0163ional\u201d, motiveaz\u0103 Gabriel Alexandru.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cen 2011, Re\/Max \u015fi Century 21 Rom\u00e2nia au \u00een plan acordarea mai multor licen\u0163e de func\u0163ionare dec\u00e2t \u00een ultimii doi ani la un loc. Dup\u0103 o bun\u0103 perioad\u0103 \u00een care \u015fi-au \u0163inut cele mai bune arme de atac la p\u0103strare, lan\u0163urile de francize imobiliare de pe pia\u0163a autohton\u0103 pun la cale mari strategii ofensive pentru […]<\/p>\n","protected":false},"author":829,"featured_media":7604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[335,524,572,573,571],"content_author":[],"class_list":{"0":"post-7603","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-agentii-imobiliare","8":"tag-century-21","9":"tag-extindere","10":"tag-remax","11":"tag-strategie-de-business"},"yoast_head":"\nAnul expansiunii pentru lan\u0163urile de francize imobiliare - ImoExpert<\/title>\n<meta name=\"description\" content=\"\u00cen 2011, Re\/Max \u015fi Century 21 Rom\u00e2nia au \u00een plan acordarea mai multor licen\u0163e de func\u0163ionare dec\u00e2t \u00een ultimii doi ani la un loc. 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