{"id":7684,"date":"2010-12-03T16:06:21","date_gmt":"2010-12-03T13:06:21","guid":{"rendered":"https:\/\/www.imobiliare.ro\/?p=7684_db\/"},"modified":"2010-12-03T16:06:21","modified_gmt":"2010-12-03T13:06:21","slug":"2010-cel-mai-bun-an-pentru-achizitia-unei-case-la-promotie","status":"publish","type":"post","link":"https:\/\/www.imobiliare.ro\/imoexpert\/2010-cel-mai-bun-an-pentru-achizitia-unei-case-la-promotie_db\/","title":{"rendered":"2010, cel mai bun an pentru achizi\u0163ia unei case \u201ela promo\u0163ie\u201d"},"content":{"rendered":"

Ofertele speciale cu cel mai mare succes \u00een r\u00e2ndul cump\u0103r\u0103torilor sunt reducerile semnificative de pre\u0163. <\/strong><\/p>\n

\u00cen 2008, moda promo\u0163iilor la locuin\u0163e abia \u00eencepea s\u0103 ia av\u00e2nt. Principalul scop al unor astfel de oferte speciale era diferen\u0163ierea fa\u0163\u0103 de alte produse similare din pia\u0163\u0103 \u015fi impulsionarea v\u00e2nz\u0103rii acelor unit\u0103\u0163i locative mai greu de v\u00e2ndut (mai mari, mai scumpe). \u00cen ultimii doi ani \u00eens\u0103, promo\u0163iile s-au transformat \u00eentr-o condi\u0163ie esen\u0163ial\u0103 de tranzac\u0163ionare pentru orice gen de apartament din cadrul unui complex reziden\u0163ial<\/a>, fie el mai scump sau mai ieftin.<\/p>\n

Anul 2010 a marcat, \u00een mod clar, atingerea apogeului \u00een ceea ce prive\u015fte ofertele speciale lansate de c\u0103tre developeri. De\u015fi nu foarte variate, promo\u0163iile din acest an au fost omniprezente, de multe ori substan\u0163iale \u015fi au beneficiat de perioade mai mari de valabilitate. Astfel, la t\u00e2rgurile imobiliare din acest an, cu mult mai numeroase dec\u00e2t \u00een anii trecu\u0163i, ofertele speciale<\/a> au \u0163inut capul de afi\u015f.<\/p>\n

Discount de 70.000 de euro \u00een Green City<\/strong>
\nLuna decembrie ilustreaz\u0103 perfect aceast\u0103 tendin\u0163\u0103. Ultimul eveniment de profil programat pentru 2010, T\u00e2rgul Imobiliar Na\u0163ional (Timon – 2-5 decembrie), este promovat ca cel \u00een care se vor reg\u0103si cele mai mari discounturi ale anului. Reducerea maxim\u0103 de care vor putea beneficia vizitatorii este cuprins\u0103 \u00eentre 50.000 \u015fi 70.000 de euro, pentru casele din faza a treia de dezvoltare a ansamblului Green City. Oferta este valabil\u0103 pe tot parcursul lunii decembrie. Nu doar dezvoltatorii, ci \u015fi investitorii de portofoliu apeleaz\u0103 la astfel de instrumente de marketing. Astfel, Be Igloo, organiza\u0163ia de v\u00e2nz\u0103ri a fondului norvegian Rom\u00e2nia Invest, ofer\u0103 discounturi cuprinse \u00eentre 2.000 \u015fi 10.000 de euro pentru unele dintre locuin\u0163ele pe care le are \u00een portofoliu.<\/p>\n

\"\"<\/a>Pre\u0163uri cu 15% mai mici pe timpul t\u00e2rgurilor<\/strong>
\n\u00cen opinia lui Sorin S\u0103raru, managing partner al t\u00e2rgului imobiliar Project Expo, majoritatea dezvoltatorilor s-au adaptat noilor cerin\u0163e ale pie\u0163ei, astfel \u00eenc\u00e2t promo\u0163iile din cadrul evenimentelor de profil au devenit ceva obi\u015fnuit. \u201eEste un fenomen normal, \u00een condi\u0163iile \u00een care poten\u0163ialii cump\u0103r\u0103tori de locuin\u0163e iau decizia achizi\u0163ion\u0103rii dup\u0103 o cercetare profund\u0103 a pie\u0163ei \u015fi de multe ori a\u015fteapt\u0103 c\u00e2teva luni pre\u0163ul pe care ei \u00eel consider\u0103 corect.\u201d, spune S\u0103raru. Acesta precizeaz\u0103 c\u0103, \u00een actualul context de pia\u0163\u0103, cele mai atractive promo\u0163ii sunt, \u00een mod deta\u015fat, reducerile semnificative de pre\u0163<\/a>, \u00een detrimentul unor beneficii adiacente, precum un loc de parcare, o ma\u015fin\u0103 gratuit\u0103 sau o buc\u0103t\u0103rie mobilat\u0103.<\/p>\n

La r\u00e2ndul s\u0103u, Vlad Vl\u0103sceanu<\/a>, directorul t\u00e2rgului Timon, spune c\u0103 dezvoltatorii care au reu\u015fit s\u0103 v\u00e2nd\u0103 \u00een acest an sunt cei care au aplicat discounturi semnificative. \u00cen opinia lui Andrei Rusu<\/a>, directorul agen\u0163iei Vission House, pentru a fi atractiv\u0103, o reducere de pre\u0163 ar trebui s\u0103 se ridice la o valoare minim\u0103 de 10%. Potrivit lui S\u0103raru, \u00een cadrul t\u00e2rgurilor Project Expo de anul acesta discounturile medii s-au situat la circa 15%. Au fost \u00eens\u0103 \u015fi cazuri \u00een care reducerile au fost sensibil mai ridicate, ajung\u00e2nd chiar la 50% din pre\u0163ul final al unei locuin\u0163e.<\/p>\n

Decizia final\u0103 de cump\u0103rare, \u0163inut\u0103 pe loc <\/strong>
\n\u00cen ce m\u0103sur\u0103 reu\u015fesc \u00eens\u0103 discounturile uneori substan\u0163iale oferite de c\u0103tre dezvoltatori s\u0103 influen\u0163eze decizia final\u0103 a unui cump\u0103r\u0103tor? \u00cen opinia lui Andrei Rusu, o promo\u0163ie reprezint\u0103 un element secundar \u00een luarea deciziei de achizi\u0163ie a unei locuin\u0163e. Astfel, \u00een primul r\u00e2nd un client va alege ansamblul \u00een care dore\u015fte s\u0103 locuiasc\u0103 \u015fi casa potrivit\u0103 pentru el, apoi va analiza atractivitatea unei oferte speciale, dup\u0103 care va face o compara\u0163ie cu pre\u0163urile \u015fi facilit\u0103\u0163ile oferite \u00een alte complexuri reziden\u0163iale similare.<\/p>\n

Potrivit lui Vl\u0103sceanu, principala cauz\u0103 ce contribuie la men\u0163inerea a numero\u015fi cump\u0103r\u0103tori \u00eentr-o stare de expectativ\u0103 <\/a>const\u0103 \u00een climatul de insecuritate economic\u0103, dublat de lipsa unei oferte semnificative de locuin\u0163e noi care s\u0103 se plieze pe cerin\u0163ele acestora. Astfel, potrivit unui studiu realizat de Real Time pentru Timon, dac\u0103 la \u00eenceputul acestui an \u00een Capital\u0103 exista un stoc de 10.000 de locuin\u0163e noi, doar 3.000 de unit\u0103\u0163i erau vandabile (din punctul de vedere al pre\u0163ului, localiz\u0103rii, suprafe\u0163ei). Dintre acestea din urm\u0103, pe parcursul acestui an s-au v\u00e2ndut circa 2.300 de locuin\u0163e, ceea ce \u00eenseamn\u0103 c\u0103 pe pia\u0163\u0103 exist\u0103 momentan doar circa 700 de unit\u0103\u0163i care s\u0103 corespund\u0103 nevoilor consumatorului final.<\/p>\n

Nu orice se vinde la promo\u0163ie!<\/strong>
\nDincolo de orice promo\u0163ie a\u015fadar, valoarea intrinsec\u0103 a unei propriet\u0103\u0163i se dovede\u015fte esen\u0163ial\u0103 \u00een luarea unei decizii de achizi\u0163ie. Adama se num\u0103r\u0103 printre dezvoltatorii care ofer\u0103 clien\u0163ilor un sistem de oferte speciale personalizate, const\u00e2nd at\u00e2t \u00een reduceri de pre\u0163, buc\u0103t\u0103rii mobilate, loc de parcare inclus, c\u00e2t \u015fi \u00een g\u0103sirea unor modalit\u0103\u0163i de plat\u0103 c\u00e2t mai flexibile (rate la dezvoltator). Planurile de v\u00e2nz\u0103ri ale reprezentan\u0163ilor companiei nu se bazeaz\u0103 \u00eens\u0103 \u00een mod fundamental pe astfel de instrumente de marketing. \u201eNu ne a\u015ftept\u0103m s\u0103 ne dubl\u0103m v\u00e2nz\u0103rile cu aceste solu\u0163ii financiare. Clien\u0163ii nu cump\u0103r\u0103 promo\u0163ii, mai ales atunci c\u00e2nd vorbim de o decizie foarte important\u0103 pentru via\u0163a lor. Cump\u0103r\u0103 atunci c\u00e2nd au \u00eencredere \u00een cei care v\u00e2nd, atunci c\u00e2nd produsul oferit este pe placul lor, c\u00e2nd primesc ajutor specializat \u015fi de calitate, c\u00e2nd v\u0103d c\u0103 le sunt \u00een\u0163elese nevoile \u015fi nu li se vinde doar un produs\u201d, subliniaz\u0103 Asher Lax, managerul de marketing \u015fi v\u00e2nz\u0103ri al Adama.<\/p>\n

Opinia bloggerului<\/strong>
\n\u00cen mod evident, anul acesta dezvoltatorii s-au orientat mult mai mult spre \u00eendeplinirea nevoilor clientului final. Majoritatea juc\u0103torilor din pia\u0163\u0103 au \u00een\u0163eles contextul actual \u015fi au acceptat s\u0103 lanseze diverse promo\u0163ii. Asta \u00een ciuda faptului c\u0103 o bun\u0103 parte dintre developeri se afl\u0103 deja la limita suportabilit\u0103\u0163ii cu pre\u0163urile, fiind restric\u0163iona\u0163i de b\u0103nci.
\nPe de alt\u0103 parte, a\u015ftept\u0103rile cump\u0103r\u0103torilor sunt mult mai mari comparativ cu doi-trei ani \u00een urm\u0103. Acestora li se pare anormal s\u0103 nu beneficieze de o promo\u0163ie, iar adeseori solicit\u0103 \u015fi reduceri suplimentare. Interesant este c\u0103, chiar \u015fi atunci c\u00e2nd dezvoltatorii accept\u0103 s\u0103 lase din pre\u0163 \u00een timpul negocierilor, cump\u0103r\u0103torii \u00ee\u015fi ridic\u0103 \u015ftacheta a\u015ftept\u0103rilor. Chiar \u015fi c\u00e2nd au g\u0103sit locuin\u0163a potrivit\u0103, la o valoare pe care \u015fi-o pot permite, o bun\u0103 parte dintre clien\u0163i decid s\u0103 am\u00e2ne tranzac\u0163ia, \u00een speran\u0163a c\u0103 peste dou\u0103-trei luni vor ob\u0163ine un pre\u0163 \u015fi mai mic. Cu toate acestea, exist\u0103 \u015fi clien\u0163i hot\u0103r\u00e2\u0163i s\u0103 \u00eencheie tranzac\u0163ii \u00een perioada urm\u0103toare, intuind apropierea unui nivel minim al pre\u0163urilor.<\/div>\n

Iulian Niculae<\/a>, blogger pe iulianniculae.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ofertele speciale cu cel mai mare succes \u00een r\u00e2ndul cump\u0103r\u0103torilor sunt reducerile semnificative de pre\u0163. \u00cen 2008, moda promo\u0163iilor la locuin\u0163e abia \u00eencepea s\u0103 ia av\u00e2nt. Principalul scop al unor astfel de oferte speciale era diferen\u0163ierea fa\u0163\u0103 de alte produse similare din pia\u0163\u0103 \u015fi impulsionarea v\u00e2nz\u0103rii acelor unit\u0103\u0163i locative mai greu de v\u00e2ndut (mai mari, […]<\/p>\n","protected":false},"author":829,"featured_media":7687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[333,586,458,376,507],"content_author":[],"class_list":{"0":"post-7684","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-ansambluri-rezidentiale","8":"tag-apartamente-bucuresti","9":"tag-dezvoltatori","10":"tag-discount","11":"tag-preturi-apartamente"},"yoast_head":"\n2010, cel mai bun an pentru achizi\u0163ia unei case \u201ela promo\u0163ie\u201d - ImoExpert<\/title>\n<meta name=\"description\" content=\"Ofertele speciale cu cel mai mare succes \u00een r\u00e2ndul 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