{"id":80062,"date":"2026-07-13T10:52:06","date_gmt":"2026-07-13T07:52:06","guid":{"rendered":"https:\/\/www.imobiliare.ro\/imoexpert\/?p=80062"},"modified":"2026-07-13T10:52:11","modified_gmt":"2026-07-13T07:52:11","slug":"ananda-group-lanseaza-biruintei-75-eficienta-in-confortul-urban-prin-primul-ansamblu-din-popesti-leordeni-cu-piscina-interioara-privata-spa-integrat-si-standard-nzeb-p","status":"publish","type":"post","link":"https:\/\/www.imobiliare.ro\/imoexpert\/ananda-group-lanseaza-biruintei-75-eficienta-in-confortul-urban-prin-primul-ansamblu-din-popesti-leordeni-cu-piscina-interioara-privata-spa-integrat-si-standard-nzeb-p_db\/","title":{"rendered":"Ananda Group lanseaz\u0103 Biruin\u021bei 75: Eficien\u021b\u0103 \u00een confortul urban prin primul ansamblu din Pope\u0219ti-Leordeni cu piscin\u0103 interioar\u0103 privat\u0103, SPA integrat \u0219i standard nZEB (P)"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Ananda Group, cunoscut pentru dezvolt\u0103rile sale reziden\u021biale din zona de sud a Capitalei, anun\u021b\u0103 ob\u021binerea autoriza\u021biei de construire \u0219i demararea oficial\u0103 a construc\u021biei proiectului Biruin\u021bei 75.<\/strong><\/p>\n\n\n\n

Situat \u00een Pope\u0219ti-Leordeni, la o distan\u021b\u0103 de 10 minute de mers pe jos fa\u021b\u0103 de metrou Berceni, acest ansamblu modern abordeaz\u0103 eficien\u021ba \u00een confortul urban prin integrarea unor facilit\u0103\u021bi diferen\u021biatoare pentru pia\u021ba reziden\u021bial\u0103 local\u0103: piscin\u0103 interioar\u0103, zon\u0103 SPA complet\u0103 cu saun\u0103 uscat\u0103 \u0219i umed\u0103, masaj \u0219i infrastructur\u0103 construit\u0103 la standard nZEB, menit\u0103 s\u0103 optimizeze costurile de locuire pe termen lung.<\/p>\n\n\n\n

Pozi\u021bionare strategic\u0103 \u0219i capital de brand<\/strong><\/p>\n\n\n\n

Lansarea Biruin\u021bei 75<\/a> survine \u00eentr-un moment de maturitate pentru Ananda Group, dup\u0103 un an 2025 \u00een care cifra de afaceri consolidat\u0103 a dep\u0103\u0219it pragul de 265 milioane lei. Proiectul beneficiaz\u0103 de infrastructura intern\u0103 complet\u0103 a grupului, integr\u00e2nd expertiza diviziilor proprii de arhitectur\u0103, design, management de proiect \u0219i facility management. Aceast\u0103 structur\u0103 vertical\u0103 permite controlul riguros al costurilor \u0219i al calit\u0103\u021bii, elemente care au generat istoric o apreciere a valorii propriet\u0103\u021bilor din portofoliu de 30-40% \u00eentre faza de proiect \u0219i momentul pred\u0103rii.<\/p>\n\n\n\n

\u00centr-un climat economic marcat de volatilitate \u0219i pruden\u021b\u0103, Ananda Group mizeaz\u0103 pe ancora \u201ePre\u021bului Corect\u201d , cu un raport calitate pre\u021b viabil pentru publicul \u021bint\u0103. Biruin\u021bei 75 este pozi\u021bionat ca lider de accesibilitate \u00een segmentul s\u0103u de calitate, oferind cel mai competitiv pre\u021b per metru p\u0103trat util din gama de produse imobiliare similare, f\u0103r\u0103 compromisuri asupra specifica\u021biilor tehnice sau facilit\u0103\u021bilor promise. Strategia de pre\u021b este sus\u021binut\u0103 de volumele mari de materiale gestionate la nivel de grup \u0219i de optimizarea proceselor de construire, oferind cump\u0103r\u0103torilor un punct de intrare protejat \u00een fa\u021ba infla\u021biei.<\/p>\n\n\n\n

\u201eSudul Capitalei atrage ast\u0103zi un profil diferit de cump\u0103r\u0103tor fa\u021b\u0103 de acum c\u00e2\u021biva ani. Oamenii aleg aceast\u0103 zon\u0103 pentru c\u0103 analizeaz\u0103 raportul dintre pre\u021b, accesibilitate \u0219i calitatea vie\u021bii. Apropierea de metrou, dezvoltarea infrastructurii, facilit\u0103\u021bile integrate \u0219i diferen\u021ba de pre\u021b fa\u021b\u0103 de alte zone ale Bucure\u0219tiului transform\u0103 sudul \u00eentr-o alegere ra\u021bional\u0103 at\u00e2t pentru locuire, c\u00e2t \u0219i pentru investi\u021bie. Biruin\u021bei 75 r\u0103spunde exact acestei schimb\u0103ri de perspectiv\u0103.\u201d, <\/em>declar\u0103 Attila Ivacson, Cofondator & CEO Ananda Group.<\/p>\n\n\n\n

Oferta de lansare: cel mai bun punct de intrare \u00een proiect<\/strong><\/p>\n\n\n\n

Ob\u021binerea autoriza\u021biei de construire deschide oficial etapa de lansare a proiectului Biruin\u021bei 75, perioada \u00een care cump\u0103r\u0103torii beneficiaz\u0103 de cel mai competitiv pre\u021b din \u00eentregul ciclu de dezvoltare. Pentru o perioad\u0103 limitat\u0103, apartamentele sunt disponibile la un pre\u021b mediu de 1.550 euro\/mp util + 21% TVA, un nivel competitiv \u00een raport cu oferta actual\u0103 de locuin\u021be noi din zon\u0103.<\/p>\n\n\n\n

Pentru cump\u0103r\u0103torii care \u00ee\u0219i caut\u0103 viitoarea locuin\u021b\u0103, aceast\u0103 etap\u0103 ofer\u0103 acces la cel mai bun pre\u021b, posibilitatea de a alege dintre cele mai bune pozi\u021bion\u0103ri disponibile. <\/strong><\/p>\n\n\n\n

Pentru investitori, oferta de lansare reprezint\u0103 momentul oportun de investi\u021bie, deoarece diferen\u021ba dintre pre\u021bul de achizi\u021bie \u0219i valoarea estimat\u0103 la maturitatea comercial\u0103 a ansamblului se transform\u0103 \u00eentr-un avantaj financiar construit \u00eenc\u0103 din prima zi. Oferta de lansare este disponibil\u0103 exclusiv pentru un num\u0103r limitat de apartamente alocate acestei etape comerciale, urm\u00e2nd ca pre\u021burile s\u0103 evolueze odat\u0103 cu progresul lucr\u0103rilor \u0219i maturizarea proiectului.<\/p>\n\n\n\n

Diferen\u021biatori tehnici \u0219i arhitecturali<\/strong><\/p>\n\n\n\n

Biruin\u021bei 75 se distinge printr-un regim redus de \u00een\u0103l\u021bime (S+P+4E+5R), conceput pentru a sus\u021bine densitatea sc\u0103zut\u0103 \u0219i intimitatea comunit\u0103\u021bii. Proiectul este dezvoltat conform standardului nZEB (Nearly Zero Energy Building), respect\u00e2nd Metodologia Mc001\/2022 privind consumul de energie primar\u0103, emisiile de CO\u2082 \u0219i utilizarea energiei regenerabile. Cl\u0103direa vizeaz\u0103 Clasa A energetic\u0103, sus\u021binut\u0103 de panouri fotovoltaice pentru consumul comun, sta\u021bii de \u00eenc\u0103rcare pentru vehicule electrice, t\u00e2mpl\u0103rie cu geam tripan \u0219i anvelopare cu termosistem de 15 cm, optimiz\u00e2nd consumul \u0219i reduc\u00e2nd costurile lunare ale reziden\u021bilor.<\/p>\n\n\n\n

Un element distinctiv al proiectului este revenirea la compartimentarea func\u021bional\u0103 clasic\u0103, prin promovarea buc\u0103t\u0103riilor \u00eenchise<\/strong>, o caracteristic\u0103 rar \u00eent\u00e2lnit\u0103 \u00een dezvolt\u0103rile noi, care r\u0103spunde unei nevoi reale de confort senzorial, organizare \u0219i delimitare eficient\u0103 a spa\u021biului.<\/p>\n\n\n\n

Wellness privat integrat: o nou\u0103 dimensiune a confortului urban<\/strong><\/p>\n\n\n\n

Biruin\u021bei 75 introduce o component\u0103 de wellness de interes pentru comunitatea care opteaz\u0103 pentru zona de sud a Capiteli, respectiv Pope\u0219ti-Leordeni. La parterul cl\u0103dirii, reziden\u021bii vor beneficia de o infrastructur\u0103 SPA complet\u0103, administrat\u0103 privat, f\u0103r\u0103 costuri lunare suplimentare de administrare pentru locatari, ce include piscin\u0103 interioar\u0103, recep\u021bie dedicat\u0103, vestiare separate, saun\u0103 uscat\u0103, saun\u0103 umed\u0103, zon\u0103 de masaj \u0219i facilit\u0103\u021bi complementare de relaxare. Acest ecosistem transform\u0103 locuirea \u00eentr-o experien\u021b\u0103 reziden\u021bial\u0103 orientat\u0103 c\u0103tre s\u0103n\u0103tate, recuperare \u0219i echilibru cotidian, ridic\u00e2nd standardul segmentului middle-market din sudul Capitalei printr-o abordare mai apropiat\u0103 de proiectele premium.<\/p>\n\n\n\n

Confort deplin: de la concept la experien\u021b\u0103 tr\u0103it\u0103<\/strong><\/p>\n\n\n\n

Apartamentele sunt livrate cu \u00eenc\u0103lzire \u00een pardoseal\u0103, videointerfon \u0219i unit\u0103\u021bi de aer condi\u021bionat preinstalate, iar confortul este extins prin spa\u021bii verzi amenajate, parc\u0103ri subterane \u0219i acces facil c\u0103tre infrastructura urban\u0103 existent\u0103.<\/p>\n\n\n\n

\u00cen func\u021bie de oferta comercial\u0103 disponibil\u0103 la momentul achizi\u021biei, cump\u0103r\u0103torii pot beneficia de mobilier de buc\u0103t\u0103rie realizat de ANANDA MOB, inclus \u00een pachetul comercial<\/strong>, o solu\u021bie care reduce investi\u021bia necesar\u0103 pentru amenajarea locuin\u021bei \u0219i asigur\u0103 un design unitar, adaptat fiec\u0103rui apartament.<\/p>\n\n\n\n

Optimizarea spa\u021biului prin solu\u021bia de mobilare ANANDA MOB<\/strong><\/p>\n\n\n\n

Prin divizia proprie ANANDA MOB, dezvoltatorul introduce solu\u021bii avansate de eficientizare a locuirii moderne, adaptate cerin\u021belor actuale de flexibilitate urban\u0103. Biruin\u021bei 75 beneficiaz\u0103 de op\u021biuni de mobilier multifunc\u021bional cu pat integrat pentru living, special concepute pentru a maximiza func\u021bionalitatea fiec\u0103rui metru p\u0103trat. Sistemul integrat include canapea elegant\u0103 pentru utilizarea zilnic\u0103, completat\u0103 de un pat flexibil, perfect incorporat \u00een mobilier, care poate fi pliat \u0219i ascuns discret pe timpul zilei. Aceast\u0103 solu\u021bie permite transformarea rapid\u0103 a livingului \u00eentr-un spa\u021biu aerisit pentru munc\u0103, relaxare sau activit\u0103\u021bi cotidiene, oferind \u00een acela\u0219i timp confort deplin pe timpul nop\u021bii. Conceptul sus\u021bine evolu\u021bia \u00een confortul urban<\/em> inclusiv la nivel interior, unde designul practic aplic\u0103 principii de adaptabilitate, organizare \u0219i libertate de mi\u0219care.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00cen plus, reziden\u021bii sunt integra\u021bi \u00eentr-un ecosistem extins al grupului, beneficiind de proximitatea facilit\u0103\u021bilor Centrul Vie\u021bii, restaurantului 81 Infinity, c\u00e2t \u0219i Siena Fitness & SPA.<\/p>\n\n\n\n

Publicul \u021bint\u0103 \u0219i obiectivele de pia\u021b\u0103<\/strong><\/p>\n\n\n\n

Proiectul vizeaz\u0103 dou\u0103 segmente principale de cump\u0103r\u0103tori. Primul este format din familii tinere \u0219i profesioni\u0219ti (end-buyers) pentru care achizi\u021bia unui apartament este o realizare personal\u0103 ce ofer\u0103 stabilitate \u0219i un stil de via\u021b\u0103 echilibrat. Al doilea segment major este reprezentat de investitorii imobiliari care urm\u0103resc randamente superioare \u0219i pot opta s\u0103 investeasc\u0103 \u00een proiect prin achizi\u021bie direct\u0103, sau prin pachetul de lansare disponibil prin compania \u201eSmart Invest\u201d, coordonat\u0103 de c\u0103tre Grupul de firme Ananda.<\/p>\n\n\n\n

Acest pachet dedicat investitorilor include servicii de property management asigurate de divizia specializat\u0103 a grupului pentru perioade extinse, variind \u00eentre 1 \u0219i 10 ani, \u00een func\u021bie de num\u0103rul de unit\u0103\u021bi achizi\u021bionate.<\/p>\n\n\n\n

\u201eAnaliz\u0103m constant pia\u021ba \u0219i modul \u00een care evolueaz\u0103 nevoile cump\u0103r\u0103torilor. Observ\u0103m tot mai mul\u021bi tineri care \u00ee\u0219i doresc prima locuin\u021b\u0103 \u0219i caut\u0103 un produs corect pozi\u021bionat din perspectiva raportului calitate\u2013pre\u021b. Din acest motiv, Biruin\u021bei 75 include aproximativ 400 de garsoniere, concepute pentru cei care fac primul pas c\u0103tre independen\u021b\u0103 \u0219i \u00ee\u0219i construiesc propriul stil de via\u021b\u0103. Ne dorim s\u0103 le oferim acces la o locuin\u021b\u0103 eficient\u0103, \u00eentr-un proiect care pune accent pe confort, costuri de \u00eentre\u021binere reduse \u0219i facilit\u0103\u021bi pe care, p\u00e2n\u0103 de cur\u00e2nd, le reg\u0103seai doar \u00een proiectele premium.\u201d<\/em>, afirm\u0103 C\u0103t\u0103lin George Aniculaesei, Managing Partner \u0219i Chief Revenue Officer Ananda Group.<\/p>\n\n\n\n

Garan\u021bii \u0219i transparen\u021b\u0103<\/strong><\/p>\n\n\n\n

\u00cen contextul noilor reglement\u0103ri legislative \u0219i al necesit\u0103\u021bii de a oferi certitudine cump\u0103r\u0103torilor, Ananda Group informeaz\u0103 c\u0103 pentru proiectul Biruin\u021bei 75 de\u021bine autoriza\u021bie de construire valid\u0103, iar progresul \u0219antierului va fi documentat transparent prin jurnale video periodice. Reputa\u021bia dezvoltatorului, confirmat\u0103 de mii de proprietari care locuiesc deja \u00een ansamblurile finalizate, constituie principala ancor\u0103 de credibilitate.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Ananda Group, cunoscut pentru dezvolt\u0103rile sale reziden\u021biale din zona de sud a Capitalei, anun\u021b\u0103 ob\u021binerea autoriza\u021biei de construire \u0219i demararea oficial\u0103 a construc\u021biei proiectului Biruin\u021bei 75.<\/p>\n","protected":false},"author":821,"featured_media":80063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253],"tags":[609],"content_author":[],"class_list":["post-80062","post","type-post","status-publish","format-standard","has-post-thumbnail","category-parteneri","tag-popesti-leordeni"],"yoast_head":"\nAnanda Group lanseaz\u0103 Biruin\u021bei 75: Eficien\u021b\u0103 \u00een confortul urban prin primul ansamblu din Pope\u0219ti-Leordeni cu piscin\u0103 interioar\u0103 privat\u0103, SPA integrat \u0219i standard nZEB (P) - Parteneri - ImoExpert<\/title>\n<meta name=\"description\" content=\"Ananda Group, cunoscut pentru dezvolt\u0103rile sale 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