{"id":80747,"date":"2026-08-31T14:22:19","date_gmt":"2026-08-31T11:22:19","guid":{"rendered":"https:\/\/www.imobiliare.ro\/imoexpert\/?p=80747"},"modified":"2026-08-31T14:26:41","modified_gmt":"2026-08-31T11:26:41","slug":"noua-era-a-investitiilor-imobiliare-cum-schimba-ai-ul-si-proptech-ul-regulile-jocului","status":"publish","type":"post","link":"https:\/\/www.imobiliare.ro\/imoexpert\/noua-era-a-investitiilor-imobiliare-cum-schimba-ai-ul-si-proptech-ul-regulile-jocului_db\/","title":{"rendered":"Noua er\u0103 a investi\u021biilor imobiliare. Cum schimb\u0103 AI-ul \u0219i Proptech-ul regulile jocului?"},"content":{"rendered":"\n
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\u00cenchide ochii \u0219i imagineaz\u0103-\u021bi. Suntem \u00een 2036. Tehnologia a devenit o parte integrant\u0103 a vie\u021bii noastre \u0219i este acum indispensabil\u0103 \u00een sectorul investi\u021biilor imobiliare. Schimbarea major\u0103 pe care o vezi \u00een jur merge \u00eens\u0103 mai departe de num\u0103rul tot mai mare de solu\u021bii \u0219i oportunit\u0103\u021bi pe care le ai la dispozi\u021bie pentru a aplica tehnologia \u00een real estate \u0219i mut\u0103 puterea de partea cump\u0103r\u0103torului. A\u0219a vede viitorul investi\u021biilor imobiliare Matei Malo\u0219, cofondatorul \u0219i CEO-ul platformei rom\u00e2ne\u0219ti de tehnologie imobiliar\u0103 care se poate l\u0103uda cu primul AI Buyer Agent din Europa – Directimo.<\/strong><\/p>\n\n\n\n

„Ultimii 20 de ani au fost despre cum \u00ee\u0219i expun v\u00e2nz\u0103torii propriet\u0103\u021bile, iar cump\u0103r\u0103torul caut\u0103 singur, cu rezultate limitate. Urm\u0103torii 10 ani vor fi mai mult despre clien\u021bi <do it yourself> cu ajutorul portalurilor sau agen\u021bilor care lucreaz\u0103 pentru cump\u0103r\u0103tor”, a declarat Malo\u0219 pentru Imobiliare.ro.<\/p>\n\n\n\n

Din punctul s\u0103u de vedere, trei aspecte se vor schimba pentru investitorul rom\u00e2n odat\u0103 cu extinderea exponen\u021bial\u0103 a tehnologiei \u00een real estate. \u00cen primul r\u00e2nd, deciziile pe care acesta le va lua vor fi bazate mai mult pe date \u0219i mai pu\u021bin pe percep\u021bie<\/strong>.<\/p>\n\n\n\n

„Ast\u0103zi, \u00eenc\u0103 mul\u021bi rom\u00e2ni cump\u0103r\u0103 o proprietate dup\u0103 c\u00e2teva zile de vizion\u0103ri, foarte sentimental. Peste 10 ani, vor cump\u0103ra cu ajutorul unui AI matching <\/strong>care coreleaz\u0103 nevoile \u0219i dorin\u021bele cump\u0103r\u0103torului cu datele ob\u021binute din analiza zonei, pozelor \u0219i propriet\u0103\u021bii \u00een sine. Bine\u00een\u021beles \u0219i dup\u0103 ce vor fi comparat pre\u021bul cerut cu tranzac\u021bii reale similare sau randament estimat, \u00een cazul investitorilor”, explic\u0103 CEO-lul platformei Directimo.<\/p>\n\n\n\n

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\u00cen al doilea r\u00e2nd, distan\u021ba va \u00eenceta s\u0103 mai fie o barier\u0103 atunci c\u00e2nd vom discuta despre realizarea investi\u021biilor imobiliare.<\/strong> „Un investitor din Cluj va cump\u0103ra \u00een Alicante la fel de firesc cum cump\u0103r\u0103 azi \u00een Flore\u0219ti<\/strong> pentru c\u0103 verificarea juridic\u0103, semn\u0103tura digital\u0103, deschiderea contului \u0219i administrarea \u00eenchirierii se pot face de la distan\u021b\u0103. Investi\u021bia imobiliar\u0103 va deveni firesc transfrontalier\u0103, exact cum s-a \u00eent\u00e2mplat cu investi\u021bia \u00een ac\u021biuni \u00een ultimii 10 ani”, detaliaz\u0103 el. <\/p>\n\n\n\n

Cea de-a treia mare schimbare pe care o vom vedea peste un deceniu \u00een investi\u021biile imobiliare va ap\u0103rea \u00een contextul diversific\u0103rii portofoliului. Pentru investitori diversificarea nu va deveni doar mai u\u0219or de realizat, ci va fi \u0219i mai r\u0103sp\u00e2ndit\u0103<\/strong>. „Dac\u0103 tehnologia va fi corelat\u0103 \u0219i cu transparentizarea \u0219i cre\u0219terea siguran\u021bei tranzac\u021biilor, investitorii vor trece de la <cump\u0103r un apartament> la o alocare diversificat\u0103 – cash-flow \u00eentr-o pia\u021b\u0103, apreciere \u00een alta, poate o cot\u0103-parte \u00eentr-un activ mai mare prin frac\u021bionalizare, inclusiv tokenizare”, este de p\u0103rere Matei Malo\u0219.<\/p>\n\n\n\n

Investitorii vs primul AI Buyer Agent din Europa<\/strong><\/p>\n\n\n\n

Odat\u0103 cu pa\u0219ii f\u0103cu\u021bi de diverse platforme imobiliare pentru integrarea AI \u00een procesul de c\u0103utare a propriet\u0103\u021bii ideale, fie c\u0103 discut\u0103m aici despre cump\u0103r\u0103torii care vor s\u0103 fac\u0103 o achizi\u021bie pentru uz propriu, fie c\u0103 vorbim despre investitori, apare \u0219i \u00eentrebarea – c\u00e2t din procesul investi\u021bional poate fi preluat efectiv de un „algoritm”?<\/strong><\/p>\n\n\n\n

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Cofondatorul Directimo este de p\u0103rere c\u0103 poten\u021bialul de adop\u021bie pentru AI poate fi \u00een regiune net superior celui din Statele Unite ale Americii, lu\u00e2nd \u00een considerare faptul c\u0103 pia\u021ba american\u0103 a fost reglementat\u0103 de agen\u021biile imobiliare care \u0219i-au protejat \u0219i interesele comerciale inclusiv prin sistemele de colaborare \u0219i furnizare de date despre propriet\u0103\u021bile pe care le au. „Mike DelPrete, unul dintre cei mai cunoscu\u021bi anali\u0219ti de proptech din SUA, consider\u0103 c\u0103 AI-ul nu va putea sta niciodat\u0103 pe canapeaua din living \u00eentre cump\u0103r\u0103tor \u0219i v\u00e2nz\u0103tor. Totu\u0219i, \u00een Europa unde pia\u021ba nu este reglementat\u0103 exist\u0103 probabilitatea ca tranzac\u021biile s\u0103 aib\u0103 o component\u0103 de agentificare mult mai ridicat\u0103 sau de adop\u021bie \u00eentr-un sistem Do It Yourself<\/strong>„, explic\u0103 el.<\/p>\n\n\n\n

Tehnologia dezvoltat\u0103 de platforma pe care o conduce este \u00eenc\u0103 la \u00eenceput \u0219i continu\u0103 s\u0103 fie \u00eembun\u0103t\u0103\u021bit\u0103. Chiar pe parcursul anului acesta urmeaz\u0103 s\u0103 fie lansate dou\u0103 noi versiuni ale inventarului de propriet\u0103\u021bi. „\u00cenc\u0103 suntem la nivelul <vreau s\u0103 v\u0103d> toate propriet\u0103\u021bile cu 2 camere, 2 b\u0103i din cartierul X sau de pe strada Y sau la 5 minute de parc \u0219i cu o anumit\u0103 suprafa\u021b\u0103. Ne dorim s\u0103 ajungem la elemente precum – vreau vedere liber\u0103, s\u0103 fie o zon\u0103 cu vegeta\u021bie matur\u0103, s\u0103 am buc\u0103t\u0103rie \u00eenchis\u0103 \u0219i intimitate pe teras\u0103”, explic\u0103 Malo\u0219.<\/p>\n\n\n\n

Zona de consultan\u021b\u0103 oferit\u0103 cump\u0103r\u0103torului pentru calibrarea cerin\u021belor \u0219i rafinarea acestora, inclusiv extinderea lor atunci c\u00e2nd este cazul, \u00een corela\u021bie cu op\u021biunile existente \u00een pia\u021b\u0103 poate fi acoperit\u0103 de tehnologie. „Partea dificil\u0103 este interviul pe care \u00eel face un om cu partenerii de achizi\u021bie care \u00een mod uzual au a\u0219tept\u0103ri diferite, nu discut\u0103 \u00eentre ei \u0219i nu \u00ee\u0219i clarific\u0103 cerin\u021bele obligatorii \u0219i ce r\u0103m\u00e2ne la nivel de <nice to have>”. Mai departe, un buyer agent poate asista, optimiza pe parcursul vizitelor \u0219i poate prelua tot managementul de closing<\/strong>. Pe termen lung, serviciul uman se structureaz\u0103 mai mult c\u0103tre concierge \u0219i premium<\/strong>. Iar aceste nevoi pentru pia\u021ba interna\u021bional\u0103 sunt \u0219i mai ridicate, inclusiv pentru tot procesul juridico-administrativ”, explic\u0103 CEO-ul Directimo.<\/p>\n\n\n\n

\"banner<\/a><\/figure>\n\n\n\n

„Odat\u0103 ce tehnologia reu\u0219e\u0219te s\u0103 livreze un <caiet de sarcini> agreat de cump\u0103r\u0103tor devine foarte u\u0219or s\u0103 elimini bias-ul \u0219i riscurile de etic\u0103<\/strong>, dar cum ziceam, toate aceste lucruri se pot face doar \u00een condi\u021biile unei pie\u021be transparentizate. \u00cen acest moment, focusul nostru este s\u0103 oferim un inventar complet, calitativ \u0219i actualizat cu propriet\u0103\u021bile disponibile spre v\u00e2nzare”, adaug\u0103 el.<\/p>\n\n\n\n

„Must-haves” pentru investitori<\/strong><\/p>\n\n\n\n

Platforma care opereaz\u0103 primul AI Buyer Agent din Europa listeaz\u0103 \u0219i intermediaz\u0103 cump\u0103rarea caselor de vacan\u021b\u0103 localizate \u00een sudul Spaniei. Rom\u00e2nii care au interac\u021bionat cu aceasta \u0219i caut\u0103 s\u0103 fac\u0103 investi\u021bii sunt interesa\u021bi \u00een special de randamentul pe care \u00eel pot ob\u021bine la \u00eenchiriere \u0219i de propriet\u0103\u021bile care pot s\u0103 aib\u0103 \u00een timp mai multe \u00eentrebuin\u021b\u0103ri<\/strong> – de la locuin\u021b\u0103 de vacan\u021b\u0103, la imobil generator de venit atunci c\u00e2nd nu este folosit \u0219i la poten\u021bial\u0103 re\u0219edin\u021b\u0103 dup\u0103 pensionare.<\/p>\n\n\n\n

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Atunci c\u00e2nd aleg o proprietate, investitorii au o list\u0103 destul de clar\u0103 de aspecte pe care \u0219i le doresc. Locuin\u021ba trebuie s\u0103 fie la mai pu\u021bin de 10-15 minute de mers pe jos de mare sau s\u0103 aib\u0103 vedere la mare, de la ea s\u0103 se ajung\u0103 u\u0219or la restaurante, cafenele sau magazine, <\/strong>s\u0103 fac\u0103 parte dintr-o comunitate cu acces la piscin\u0103 \u0219i parcare<\/strong> \u0219i s\u0103 nu se afle la mai mult de o or\u0103 de cel mai apropiat aeroport<\/strong> unde s\u0103 \u0219i existe zboruri directe c\u0103tre Rom\u00e2nia. <\/p>\n\n\n\n

CITE\u0218TE \u0218I: Ce trebuie s\u0103 \u0219tii dac\u0103 vrei s\u0103 faci o investi\u021bie \u00een Spania? Pre\u021buri, avantaje \u0219i riscuri – Analiz\u0103<\/a><\/strong><\/p>\n\n\n\n

Investi\u021bie \u00een Costa Blanca sau Costa del Sol? Ghid complet pentru decizie<\/a><\/strong><\/p>\n\n\n\n

Ei vor, de asemenea, s\u0103 afle din start dac\u0103 proprietatea poate fi \u00eenchiriat\u0103 \u00een mod legal<\/strong> (are licen\u021b\u0103, zona permite emiterea licen\u021bei sau comunitatea nu a interzis-o prin statut), dar \u0219i dac\u0103 pot s\u0103 aib\u0103 acces rapid la lichiditate <\/strong>\u00een cazul \u00een care vor s\u0103 o v\u00e2nd\u0103.<\/p>\n\n\n\n

Cele mai c\u0103utate propriet\u0103\u021bi sunt, potrivit CEO-ului Directimo, apartamentele cu 2 dormitoare \u0219i 2 b\u0103i<\/strong>, acestea oferind cel mai bun raport \u00eentre pre\u021b, cerere pentru \u00eenchiriere \u0219i u\u0219urin\u021b\u0103 la rev\u00e2nzare<\/strong>.<\/p>\n\n\n\n

\"peisaj<\/figure>\n\n\n\n

C\u00e2nd vine vorba despre cerin\u021bele pe care le au investitorii \u00een privin\u021ba serviciilor imobiliare de care vor s\u0103 beneficieze, Malo\u0219 spune c\u0103 acestea sunt complexe, \u00een contextul \u00een care discut\u0103m despre o tranzac\u021bie interna\u021bional\u0103. Investitorii vor un singur furnizor care integreaz\u0103 tot procesul <\/strong>(avocat, finan\u021bare bancar\u0103, notar, utilit\u0103\u021bi, mobilare, property management \u0219i \u00eenchiriere), reprezentarea exclusiv\u0103 a cump\u0103r\u0103torului, un grad ridicat de transparen\u021b\u0103 \u00een privin\u021ba costului total <\/strong>(taxe, onorarii, costuri de mobilare, taxe cu comunitatea), plus o solu\u021bie complet\u0103 de administrare, raportare \u0219i \u00eentocmire a declara\u021biilor fiscale dup\u0103 finalizarea tranzac\u021biei<\/strong>.<\/p>\n\n\n\n

CITE\u0218TE \u0218I:<\/strong> Constan\u021ba vs Costa Blanca \u0219i Costa del Sol. Detaliile care fac diferen\u021ba c\u00e2nd \u00ee\u021bi cumperi o cas\u0103 de vacan\u021b\u0103? \u2013 ANALIZ\u0102<\/a><\/strong><\/p>\n\n\n\n

Articol sus\u021binut de Directimo, platforma rom\u00e2neasc\u0103 de tehnologie imobiliar\u0103 cu primul AI Buyer Agent din Europa.<\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

„Un investitor din Cluj va cump\u0103ra \u00een Alicante la fel de firesc cum cump\u0103r\u0103 azi \u00een Flore\u0219ti”, spune Matei Malo\u0219 \u00eentr-un interviu acordat Imobiliare.ro<\/p>\n","protected":false},"author":5891,"featured_media":80752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[259],"tags":[2492,1441,2105,2628],"content_author":[],"class_list":["post-80747","post","type-post","status-publish","format-standard","has-post-thumbnail","category-stiri","tag-ai","tag-investitii-imobiliare","tag-investitii-spania","tag-matei-malos"],"yoast_head":"\nNoua er\u0103 a investi\u021biilor imobiliare. 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