{"id":8423,"date":"2011-02-01T14:11:01","date_gmt":"2011-02-01T12:11:01","guid":{"rendered":"https:\/\/www.imobiliare.ro\/?p=8423_db\/"},"modified":"2011-02-01T14:11:01","modified_gmt":"2011-02-01T12:11:01","slug":"cesarom-piata-locala-de-placi-ceramice-va-scadea-cu-10-in-2011","status":"publish","type":"post","link":"https:\/\/www.imobiliare.ro\/imoexpert\/cesarom-piata-locala-de-placi-ceramice-va-scadea-cu-10-in-2011_db\/","title":{"rendered":"Cesarom: Pia\u0163a local\u0103 de pl\u0103ci ceramice va sc\u0103dea cu 10% \u00een 2011"},"content":{"rendered":"

Declinul \u00eenregistrat de sectorul imobiliar \u015fi cel al construc\u0163iilor va continua s\u0103 trag\u0103 \u00een jos v\u00e2nz\u0103rile de gresie \u015fi faian\u0163\u0103. <\/strong><\/p>\n

Sc\u0103derea volumului de lucr\u0103ri de construc\u0163ii noi, \u00een corela\u0163ie cu \u00eent\u00e2rzierea sau \u00eenghe\u0163area unor proiecte imobiliare, are efecte directe \u015fi asupra pie\u0163elor conexe. Potrivit estim\u0103rilor Cesarom, unul dintre produc\u0103torii locali de pl\u0103ci ceramice, anul acesta pia\u0163a de profil va \u00eenregistra un declin de 10%, similar celui din 2010. Oficialii companiei preconizeaz\u0103 c\u0103 \u00een 2011 v\u00e2nz\u0103rile autohtone de pl\u0103ci ceramice se vor ridica, \u00eentr-un scenariu optimist, la o valoare de 90 de milioane de euro \u015fi un volum de 20 de milioane de metri p\u0103tra\u0163i, fa\u0163\u0103 de nivelul de 100 de milioane de euro \u015fi volumul de 22 de milioane de metri p\u0103tra\u0163i atinse \u00een 2010. \u201cComprimarea continu\u0103 a sectorului construc\u0163iilor<\/a>, sc\u0103derea num\u0103rului de proiecte reziden\u0163iale <\/a>\u015fi non-reziden\u0163iale \u015fi \u00eent\u00e2rizierile la finalizarea celor \u00eencepute \u00eenc\u0103 din anii preceden\u0163i vor avea un impact negativ asupra pie\u0163ei. Contextul economic general \u015fi sc\u0103derea puterii de cump\u0103rare vor afecta, de asemenea, evolu\u0163ia pie\u0163ei\u201d, subliniaz\u0103 Eduard M\u0103c\u0103rescu (foto), Directorul de Opera\u0163iuni al Cesarom. Acesta estimeaz\u0103 c\u0103 pre\u0163ul mediu pe metrul p\u0103trat de gresie \u015fi faian\u0163\u0103 va stagna \u00een anul ce tocmai a \u00eenceput la valoarea de 25 de lei. <\/p>\n

\"\"<\/a>Accent pe exporturi \u015fi cre\u015fterea cotei de pia\u0163\u0103 <\/strong>
\n\u00cen acest context, Cesarom mizeaz\u0103 pe o cre\u015ftere de 4% a cotei de\u0163inute pe pia\u0163a local\u0103 de profil, de la 38% \u00een 2010, la 42% \u00een 2011. \u201eInteresul \u00een cre\u015ftere pentru produsele din portofoliu, lansarea celor \u015fase noi colec\u0163ii \u015fi majorarea num\u0103rului de parteneri la nivel na\u0163ional vor contribui la avansul cotei de pia\u0163\u0103 \u00een acest an\u201d, precizeaz\u0103 M\u0103c\u0103rescu. Ca cifr\u0103 de afaceri, reprezentan\u0163ii Cesarom estimeaz\u0103 men\u0163inerea la nivelul de 38,5 milioane de euro \u00eenregistrat anul trecut, dup\u0103 o cre\u015ftere cu 10% fa\u0163\u0103 de 2009.<\/p>\n

Pentru anul \u00een curs, compania are \u00een plan men\u0163inerea exporturilor la o cot\u0103 de 5% din totalul cifrei de afaceri. Potrivit lui M\u0103c\u0103rescu, obiectivele Cesarom vizeaz\u0103 ie\u015firea pe noi pie\u0163e, precum Marea Britanie, Fran\u0163a \u015fi Germania. Anul trecut, produc\u0103torul local a exportat pl\u0103ci ceramice <\/a>c\u0103tre Bulgaria, Finlanda, Serbia, Republica Moldova \u015fi Slovacia. <\/p>\n","protected":false},"excerpt":{"rendered":"

Declinul \u00eenregistrat de sectorul imobiliar \u015fi cel al construc\u0163iilor va continua s\u0103 trag\u0103 \u00een jos v\u00e2nz\u0103rile de gresie \u015fi faian\u0163\u0103. Sc\u0103derea volumului de lucr\u0103ri de construc\u0163ii noi, \u00een corela\u0163ie cu \u00eent\u00e2rzierea sau \u00eenghe\u0163area unor proiecte imobiliare, are efecte directe \u015fi asupra pie\u0163elor conexe. Potrivit estim\u0103rilor Cesarom, unul dintre produc\u0103torii locali de pl\u0103ci ceramice, anul acesta […]<\/p>\n","protected":false},"author":829,"featured_media":8425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[259],"tags":[333,619,351,620,618],"content_author":[],"class_list":{"0":"post-8423","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-stiri","8":"tag-ansambluri-rezidentiale","9":"tag-cesarom","10":"tag-constructii-2","11":"tag-placi-ceramice","12":"tag-proiecte-imobiliare"},"yoast_head":"\nCesarom: Pia\u0163a local\u0103 de pl\u0103ci ceramice va sc\u0103dea cu 10% \u00een 2011 - \u0218tiri - ImoExpert<\/title>\n<meta name=\"description\" content=\"Declinul \u00eenregistrat de sectorul imobiliar \u015fi cel al construc\u0163iilor va continua s\u0103 trag\u0103 \u00een jos v\u00e2nz\u0103rile de gresie \u015fi faian\u0163\u0103. 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