{"id":9811,"date":"2011-04-19T15:06:27","date_gmt":"2011-04-19T12:06:27","guid":{"rendered":"https:\/\/www.imobiliare.ro\/?p=9811_db\/"},"modified":"2011-04-19T15:06:27","modified_gmt":"2011-04-19T12:06:27","slug":"romania-pe-locul-3-in-topul-tarilor-cu-cele-mai-multe-branduri-noi-in-2010","status":"publish","type":"post","link":"https:\/\/www.imobiliare.ro\/imoexpert\/romania-pe-locul-3-in-topul-tarilor-cu-cele-mai-multe-branduri-noi-in-2010_db\/","title":{"rendered":"Rom\u00e2nia, pe locul 3 \u00een topul \u0163\u0103rilor cu cele mai multe branduri noi \u00een 2010"},"content":{"rendered":"

Pie\u0163ele emergente, cu o cerere cresc\u00e2nd\u0103 venit\u0103 din partea p\u0103turii de mijloc, au fost cele mai \u201ev\u00e2nate\u201d de retaileri anul trecut. <\/strong><\/p>\n

Comparativ cu alte segmente ale pie\u0163ei imobiliare, cel al spa\u0163iilor comerciale<\/a> se bucur\u0103 de o aten\u0163ie crescut\u0103 din partea companiilor interna\u0163ionale. Potrivit unui studiu realizat de CB Richard Ellis asupra a 73 de \u0163\u0103ri din \u00eentreaga lume, Rom\u00e2nia se plaseaz\u0103 pe locul al treilea \u00een r\u00e2ndul pie\u0163elor cu cele mai multe branduri nou-intrate \u00een 2010. \u201eIndia \u015fi Turcia se plaseaz\u0103 \u00eenaintea \u0163\u0103rii noastre, \u00een condi\u0163iile \u00een care cererea intern\u0103 din partea noii formate clase de mijloc este \u00een continu\u0103 crestere. \u0162\u0103ri precum Emiratele Arabe Unite, Kuweit, Irlanda sau Belgia se plaseaz\u0103 pe pozi\u0163ii similare cu Rom\u00e2nia\u201d, noteaz\u0103 reprezentan\u0163ii companiei de consultan\u0163\u0103. <\/p>\n

\"\"<\/a>Din punctul de vedere al prezen\u0163ei retailerilor interna\u0163ionali, pia\u0163a autohton\u0103 se claseaz\u0103 pe locul 33 \u00een clasamentul celor 73 de \u0163\u0103ri supuse analizei. La nivel global, pe prima pozi\u0163ie la acest capitol se situeaz\u0103 Marea Britanie, cu un procentaj de 58% dintre retailerii analiza\u0163i, urmat\u0103 de Emiratele Arabe Unite (54%) \u015fi SUA (50%).<\/p>\n

Segmentul de lux, \u00eenc\u0103 slab reprezentat <\/strong>
\n\u00cen Rom\u00e2nia, cei mai bine reprezenta\u0163i sunt comercian\u0163ii din sectorul fashion&denim<\/a>, urma\u0163i fiind de cei cu domenii de activitate specifice. Pe segmentul de lux, doar 7% dintre retailerii interna\u0163ionali sunt prezen\u0163i \u015fi \u00een \u0163ara noastr\u0103, ceea ce arat\u0103 c\u0103 aceasta ofer\u0103 un poten\u0163ial important pentru cre\u015ftere. <\/p>\n

\u00cen ceea ce prive\u015fte metoda de operare a retailerilor interna\u0163ionali, francizele sunt cele mai comune \u00een \u0163ara noastr\u0103, 56% dintre comercian\u0163i folosind acest model. Totu\u015fi, aceast\u0103 pondere se afl\u0103 \u00een sc\u0103dere comparativ cu anii anteriori. Pe de alt\u0103 parte, sunt numeroase \u015fi situa\u0163iile \u00een care marii retaileri interna\u0163ionali au ales s\u0103 intre direct \u00een pia\u0163\u0103, a\u015fa cum s-a \u00eent\u00e2mplat cu H&M, Inditex, C&A, New Yorker. <\/p>\n","protected":false},"excerpt":{"rendered":"

Pie\u0163ele emergente, cu o cerere cresc\u00e2nd\u0103 venit\u0103 din partea p\u0103turii de mijloc, au fost cele mai \u201ev\u00e2nate\u201d de retaileri anul trecut. Comparativ cu alte segmente ale pie\u0163ei imobiliare, cel al spa\u0163iilor comerciale se bucur\u0103 de o aten\u0163ie crescut\u0103 din partea companiilor interna\u0163ionale. Potrivit unui studiu realizat de CB Richard Ellis asupra a 73 de \u0163\u0103ri […]<\/p>\n","protected":false},"author":829,"featured_media":6606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[259],"tags":[494,384],"content_author":[],"class_list":["post-9811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri","tag-cbre","tag-spatii-comerciale"],"yoast_head":"\nRom\u00e2nia, pe locul 3 \u00een topul \u0163\u0103rilor cu cele mai multe branduri noi \u00een 2010 - \u0218tiri - ImoExpert<\/title>\n<meta name=\"description\" content=\"Pie\u0163ele emergente, cu o cerere cresc\u00e2nd\u0103 venit\u0103 din partea p\u0103turii de mijloc, au fost cele mai \u201ev\u00e2nate\u201d de retaileri anul trecut. 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