{"id":9887,"date":"2011-04-28T15:14:24","date_gmt":"2011-04-28T12:14:24","guid":{"rendered":"https:\/\/www.imobiliare.ro\/?p=9887_db\/"},"modified":"2011-04-28T15:14:24","modified_gmt":"2011-04-28T12:14:24","slug":"din-culisele-unei-meserii-cum-sa-castigi-bani-pentru-tine-avand-in-spate-brandul-unei-companii-puternice","status":"publish","type":"post","link":"https:\/\/www.imobiliare.ro\/imoexpert\/din-culisele-unei-meserii-cum-sa-castigi-bani-pentru-tine-avand-in-spate-brandul-unei-companii-puternice_db\/","title":{"rendered":"Din culisele unei meserii: cum s\u0103 c\u00e2\u015ftigi bani pentru tine av\u00e2nd \u00een spate brandul unei companii puternice"},"content":{"rendered":"

Managerul agen\u0163iei Coldwell Banker Titan crede c\u0103 intermedierea tranzac\u0163iilor imobiliare poate aduce \u00eenc\u0103 venituri importante, chiar dac\u0103 nu ca \u00een anii 2006-2007.<\/strong><\/p>\n

Este \u015ftiut faptul c\u0103, pentru moment cel pu\u0163in, brokerii imobiliari autohtoni nu se bucur\u0103 de o imagine foarte bun\u0103. Mul\u0163i dintre cei interesa\u0163i de tranzac\u0163ionarea unei propriet\u0103\u0163i se \u00eentreab\u0103 adesea: ce poate face, de fapt, un astfel de om pentru mine? \u00cen ciuda prejudec\u0103\u0163ilor pe care le \u00eent\u00e2mpin\u0103 de multe ori, cu sau f\u0103r\u0103 motiv, exist\u0103 \u00een pia\u0163\u0103 \u015fi juc\u0103tori care se \u00eenc\u0103p\u0103\u0163\u00e2neaz\u0103 s\u0103 mearg\u0103 mai departe. <\/p>\n

Beatrice Dumitra\u015fcu, actualmente managing partner al agen\u0163iei<\/a> Coldwell Banker Titan, deschis\u0103 anul acesta<\/a>, este unul dintre brokerii imobiliari care au reu\u015fit s\u0103 supravie\u0163uiasc\u0103 crizei. A \u00eenceput s\u0103 lucreze \u00een imobiliare \u00een 2004, \u00eenainte de perioada de \u201eboom\u201d, c\u00e2nd s-a angajat la Eurisko \u2013 acum CB Richard Ellis (CBRE). Recunoa\u015fte c\u0103 principalul motiv pentru care a optat pentru acest domeniu a fost dorin\u0163a de a avea o situa\u0163ie financiar\u0103 bun\u0103, s\u0103 c\u00e2\u015ftige bani pentru ea, nu doar s\u0103 fie angajata unei companii. <\/p>\n

\"\"<\/a>La dispozi\u0163ia clien\u0163ilor 7 zile pe s\u0103pt\u0103m\u00e2n\u0103<\/strong>
\nSpune c\u0103 jobul de broker imobiliar este total diferit fa\u0163\u0103 de orice altceva, pentru c\u0103, de fapt, lucrezi pentru tine. Faci \u00eentotdeauna tot posibilul s\u0103 \u00eenchei c\u00e2t mai multe tranzac\u0163ii, pentru c\u0103 nu ai certitudinea unui venit lunar constant \u2013 \u00eentr-o lun\u0103 po\u0163i \u00eencheia cinci deal-uri, dar s\u0103 nu mai reu\u015fe\u015fti s\u0103 semnezi nimic \u00een urm\u0103toarele dou\u0103-trei luni. Exist\u0103 \u00eentotdeauna o competi\u0163ie foarte mare \u00eentre cei care practic\u0103 aceast\u0103 meserie, chiar dac\u0103 ea este recunoscut\u0103 sau nu. Toat\u0103 lumea \u00eencearc\u0103 s\u0103 fac\u0103 c\u00e2t mai mult, s\u0103 aib\u0103 cei mai buni clien\u0163i \u015fi cele mai bune propriet\u0103\u0163i. <\/p>\n

Chiar dac\u0103, cel pu\u0163in \u00een perioada de boom, c\u00e2\u015ftigurile ob\u0163inute dintr-o asemenea activitate erau cu siguran\u0163\u0103 generoase, \u015fi eforturile erau pe m\u0103sur\u0103. \u201eDac\u0103 aveai un client care \u00ee\u0163i spunea c\u0103 el nu poate dec\u00e2t duminic\u0103 la ora 2 s\u0103 vad\u0103 o cas\u0103, erai dispus s\u0103-\u0163i am\u00e2ni un weekend la mare, un weekend la munte sau orice alt\u0103 posibilitate de a merge la un eveniment. R\u0103spundeai la telefon la 10-11 seara, st\u0103teai p\u00e2n\u0103 la ora 11 la o semnare de contract, s\u00e2mbetele le lucrai clar de cele mai multe ori\u201d, poveste\u015fte ea. Merit\u0103 veniturile ob\u0163inute ca broker toate acestea? R\u0103spunde cu un \u201eda\u201d ferm, f\u0103r\u0103 drept de apel. <\/p>\n

2008-2009, epoca \u201eneagr\u0103\u201d a imobiliarelor<\/strong>
\nDorin\u0163a managerului Coldwell Banker Titan de a lucra \u00een imobiliare se men\u0163ine \u00een ciuda perioadei de recesiune pe care pia\u0163a a traversat-o \u00een ultimii ani. Recunoa\u015fte c\u0103, din februarie-martie 2008 \u015fi p\u00e2n\u0103 pe la \u00eenceputul lui 2010 tranzac\u0163ii nu s-au mai f\u0103cut mai deloc, iar veniturile au fost pe m\u0103sur\u0103. Ca urmare, \u00een acest r\u0103stimp din pia\u0163\u0103 au disp\u0103rut foarte mul\u0163i brokeri imobiliari, chiar dintre cei experimenta\u0163i. La jum\u0103tatea lui 2009, Beatrice Dumitra\u015fcu a luat decizia s\u0103 treac\u0103 de cealalt\u0103 parte a \u201ebaricadei\u201d, angaj\u00e2ndu-se la \u0162iriac Imobiliare, ca manager pe marketing \u015fi v\u00e2nz\u0103ri. A fost o experien\u0163\u0103 care i-a permis s\u0103 vad\u0103 motiva\u0163ia de a vinde resim\u0163it\u0103 mult mai puternic de un dezvoltator \u00eentr-o perioad\u0103 dificil\u0103.<\/p>\n

Mul\u0163i dintre brokerii experimenta\u0163i se vor reorienta spre altceva <\/strong>
\nDe cur\u00e2nd, a luat decizia s\u0103 mearg\u0103 pe drumul antreprenoriatului \u00een imobiliare. S-a \u00eentors la munca de agen\u0163ie<\/a> pentru c\u0103 a v\u0103zut c\u0103 pia\u0163a \u00ee\u015fi revine, c\u0103 \u00eencepe s\u0103 se mi\u015fte<\/a>. A ales umbrela Coldwell Banker pentru c\u0103 era una dintre companiile de renume din imobiliarul autohton. Recunoa\u015fte c\u0103 lucrurile sunt acum extrem de diferite fa\u0163\u0103 de anii 2006-2008. Dincolo de pre\u0163urile care au sc\u0103zut foarte mult, clien\u0163ii au un comportament total diferit: \u015ftiu foarte clar ce vor s\u0103 cumpere, nu mai au \u00eencredere \u00een orice, nu-\u015fi dau banii cu u\u015furin\u0163\u0103. Acum, efortul de a convinge un client s\u0103 cumpere o anumit\u0103 proprietate este infinit mai mare dec\u00e2t \u00een perioada de boom, c\u00e2nd majoritatea veneau la o agen\u0163ie deja hot\u0103r\u00e2\u0163i s\u0103 fac\u0103 o achizi\u0163ie. Acum, experien\u0163a \u015fi preg\u0103tirea profesional\u0103 \u00ee\u015fi spun cuv\u00e2ntul. \u201eNoi acum ne educ\u0103m. E o pia\u0163\u0103 nou\u0103, \u00een care \u00eenv\u0103\u0163\u0103m\u201d, spune ea.<\/p>\n

\u00cen ciuda acestor eforturi sporite, c\u00e2\u015ftigurile din imobiliare sunt acum semnificativ mai reduse, dat fiind c\u0103 nici valorile \u015fi nici volumul tranzac\u0163iilor nu mai sunt acelea\u015fi. Cu toate acestea, Beatrice Dumitra\u015fcu este de p\u0103rere c\u0103 meseria de broker este \u00een continuare una demn\u0103 de dorit. Spune c\u0103 bani se vor face \u00een continuare din aceast\u0103 meserie, chiar dac\u0103 nu ca \u00een anii 2006-2007. Crede c\u0103 acest domeniu va atrage oameni noi, care vor fi mul\u0163umi\u0163i de c\u00e2\u015ftigurile din imobiliare (\u00eenc\u0103 mai mari dec\u00e2t veniturile ob\u0163inute \u00eentr-o multina\u0163ional\u0103), \u00een vreme ce o parte dintre juc\u0103torii mai vechi, obi\u015fnui\u0163i poate cu mai multe zerouri, se vor reorienta spre altceva.<\/p>\n","protected":false},"excerpt":{"rendered":"

Managerul agen\u0163iei Coldwell Banker Titan crede c\u0103 intermedierea tranzac\u0163iilor imobiliare poate aduce \u00eenc\u0103 venituri importante, chiar dac\u0103 nu ca \u00een anii 2006-2007. Este \u015ftiut faptul c\u0103, pentru moment cel pu\u0163in, brokerii imobiliari autohtoni nu se bucur\u0103 de o imagine foarte bun\u0103. Mul\u0163i dintre cei interesa\u0163i de tranzac\u0163ionarea unei propriet\u0103\u0163i se \u00eentreab\u0103 adesea: ce poate face, […]<\/p>\n","protected":false},"author":829,"featured_media":9888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[335,833,470],"content_author":[],"class_list":{"0":"post-9887","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-agentii-imobiliare","8":"tag-broker-imobiliar","9":"tag-coldwell-banker"},"yoast_head":"\nDin culisele unei meserii: cum s\u0103 c\u00e2\u015ftigi bani pentru tine av\u00e2nd \u00een spate brandul unei companii puternice - ImoExpert<\/title>\n<meta name=\"description\" content=\"Managerul agen\u0163iei Coldwell Banker Titan crede c\u0103 intermedierea tranzac\u0163iilor imobiliare poate aduce \u00eenc\u0103 venituri importante, chiar dac\u0103 nu ca \u00een anii\" \/>\n<meta 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